Microsoft Advertising’s Post

One of the challenges of #retailmedia is navigating fragmentation to deliver the opportunity for scale to #retailers, #brands and #agencies. In Europe, partnerships have long been discussed as a route to tackle fragmentation and our our newly announced relationship with Microsoft is designed to bring our clients the opportunity to navigate these challenges more quickly. This is an exciting development for Criteo, the industry and our partners. Criteo Microsoft Advertising

This. Is. Big. Working across so many individual retail media networks is one of the biggest challenges I hear from brands and media buyers and we know it isn’t sustainable in the long term. Here’s a big step to helping address that fragmentation. Exciting day for Criteo and Microsoft Advertising 🚀

For all the feedback I've heard about the complexity out here in the Retail Media space, I'm glad there can be evolution like this that helps all players involved. Our MSA post here: https://lnkd.in/gEKeYrjE

📣 BIG, and exciting news to share to my Retail Media network. Microsoft Retail Media is collaborating with Criteo to charter a new, more scalable, innovative (and AI-enabled) ecosystem for advertisers. 💹 Retail Media is one of the fastest-growing sectors in advertising. It represents 16% growth of global ad spend - $216B by 2028 - and a huge opportunity for brands across industries from a monetization standpoint. 💡 The continuous rise of "commerce" media has led to a treasure trove of companies offering their unique compass to navigate the murky waters of personalized shopping in ad form. We've all clicked on a sponsored ad, but what I'm excited to see next is connecting the dots between "anywhere" media. The gas station, the mini mart, the refrigerator aisle, the checkout...a connected instore / online customer journey is within reach. I'll get the popcorn; this is going to get good. Shanthi Rajagopalan; Paul Longo; Kerry Pochinco; Henry Marcus; Nate Pinkston; Hanh Rohan; ShiSh S.; Kelly Wearmouth; Claus Loos

📈 Microsoft's Advertising Empire on the Rise! 🚀 In a game-changing revelation, Microsoft's advertising solutions are emerging as formidable contenders in the industry. Curious to dive deeper into the story? Unlock the full details in our article here: https://lnkd.in/dHfjEJuF

📞 Calling all publishers! Interested in tapping into the scaled demand of our global marketplace to generate even more ad revenue? With Microsoft Monetize, you can now maximize yield while maintaining control over your digital inventory. Learn more efficient and transparent ways to tap into your full demand opportunity here: https://msft.it/6047Yk0OP #MicrosoftMonetize #MicrosoftAdvertising

🌟 Exciting News from Microsoft Advertising! 🌟 Innovation Alert! Microsoft introduces Property Center, expanding opportunities for property owners and managers to boost bookings and attract more customers. 🏨 Unlock simplified campaign management and wider reach with Property Center's centralized hub.💼 Global accessibility to Lodging Campaigns means enhanced reporting, improved bidding options, and hassle-free campaign creation. 🌍 Ready to elevate your property game? Dive into Microsoft’s help pages, access Property Center, and get started today! 💻 Join the revolution in the lodging industry with Microsoft Advertising's latest updates! 🚀 #MicrosoftAdvertising #PropertyCenter #LodgingCampaigns #Innovation #MarketingRevolution 🌟

🚀 Check out this case study where our partnership with Microsoft Advertising led to explosive numbers for Satellite Phone Store, including an insane 589% increase in revenue, and helped us lock in the Microsoft Channel Partner of the Year award! Click here to read: https://lnkd.in/g5nEbGkZ

Following up on yesterday's post on the future of private advertising I'd like to share a very interesting success story from the French market with you all. Here is what our partner First-id did for non-addressable browser environments: Their First-id was leveraged by buyers through the publisher provided ID (PPID) feature in the Microsoft Monetize SSP in a seamless and efficient way. With the First-idxPPID solution, buyers could reach audiences that were previously not available to them on Firefox and Safari and could easily operate global cross-domain frequency capping on the targeted domains. Big shoutout to Cyril Genty, Sylvain Bernard and Evelyn Beier who have partnered to surface this very inspiring example of how Microsoft Advertising technology is leveraged in a post third party cookie scenario! Discover the possibilities! #microsoftadvertising #identitymanagement #P3PC #privacy + Follow this link for some additional context on building a web that works for everyone in the new age of Identity: https://lnkd.in/etHyzkbG

Ready to accelerate your #Microsoft #Ads? See how Maven Collective Marketing can be your trusted partner!