Middle of Six’s Post

We’ve said it before, but we’ll say it again: Just because you entered Cannes Lions doesn’t mean your entries now have to sit on the shelves and collect dust. There are so many other great shows into which you can enter to maximize the investment on your campaign-afterlife. 🎉 Exciting News for Creative Professionals in Marketing, Media, and Advertising! 🎉 Unlock the key to success with our exclusive, curated, and constantly updated awards directory. Whether you're looking to elevate your brand, gain industry recognition, or simply stay ahead of the competition, our awards directory has got you covered. ✨ What You’ll Get: ➡ Access to a comprehensive list of the most prestigious marketing, media, and advertising awards. ➡Regular updates to ensure you never miss an opportunity. ➡Hand-selected awards by our experts, ensuring the highest quality and relevance. But here’s the best part: This is the last week to get lifetime access for just $7! 🌟 Don’t miss out on this incredible opportunity to stay ahead in the awards game at a fraction of the cost. 🚀 Why Invest in Our Awards Directory? ➡Save Time: No more endless searching. Everything you need is in one place. ➡Stay Updated: We do the legwork, so you don’t have to. ➡Strategize Better: Choose the right awards and boost your chances of winning. Act now and secure your lifetime access before the price goes up. Join the community of winners and start planning your award-winning submissions today! 👉 DM us for access. #CreativeExcellence #AwardsDirectory #IndustryRecognition #MarketingAwards #MediaAwards #AdvertisingAwards #LifetimeAccess #LimitedOffer

Love this quote by David Ogilvy! 🤓 “It takes uncommon guts to stick to one style in the face of all the pressures to ‘come up with something new’ every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period.” — Confessions of an Advertising Man, David Ogilvy And you know what? It's not just because it's from an iconic figure in advertising; it's because I strongly believe in every word. The real magic lies in understanding how our minds work. Join me on February 1st at the CMCC event SPOR - Școala Pentru Oameni Responsabili, where we'll pull back the curtain, take a peek behind the scenes of our minds, and discover why sticking to your style isn't just smart—it's the golden ticket to success. See you there! PS: I’ll be sharing the stage with the amazing Anabela Luca! Can't wait to meet her in person. Anabela will be discussing the latest trends in the PPC industry and how to choose the best ones for your clients. If you haven’t already, book your seat! Cheers to consistency and to creating a lasting impact! 🥂✨ #CMCEvent #SuccessSecrets #DavidOgilvyWisdom #communicationskills #storytellingforbusiness #videoproduction #videoagency

One element of building and maintaining brand awareness is earning high-quality media coverage on an ongoing basis. Unfortunately, most organizations don't have news regularly. At next week's PRSA ICON conference, I will present several proven strategies organizations and their agencies can utilize to earn regular coverage, even when there's no news. If you're unable to attend the conference, please contact me and I'll forward my deck. #PRSA #MediaCoverage #BrandBuilding

How do you measure success in a digital world that’s always changing? Join Ameneh Atai from Nielsen and Jorge Ruiz from TikTok on Tuesday during Cannes Lions for an in-depth discussion on navigating the shifting digital landscape. Insights from Nielsen’s 2024 Marketing Report await!

 🔔 PSA: The early bird entry deadline for the Prolific North Marketing Awards is 2nd July.    In case you missed it, these awards are the North’s flagship marketing event, where we shine a spotlight on the most incredible teams, campaigns & leaders from across the industry.    🏆 33 categories   👩⚖️ 20 independent judges  🍾 1 bloody good party Got something or someone you want to celebrate this year?   Save yourself the stress of running around last minute (and some cash) by getting your entry started this week.     👇  Link in comments to browse all the categories (give us a shout if you have any questions) #Marketing #MarketingAwards #ProlificNorth

Why do awards and polls feel important? Before getting into that question, for this post, I would like to thank the following groups: Awards season in the entertainment industry, the double-digit emails I get weekly about where teams sit in polls for inspiration, everyone who helped me along the way, and the 8th Grade Geography Bee Champion title I will ride into the ground. Joking aside, my answer is not too deep. Awards make us feel good. They are the recognition of hard work. They give credibility to what can be a subjective experience. They are a snapshot of perception. And it’s fantastic marketing. Done right, it can't be bought. Credibility and trust can be extremely hard to earn. Successful awards and polls give both of those to both the nominees and the organization handing out the awards/hosting the polls. (Along similar lines, there is a marketing boost in discussion for awards that allow public voting.) They can be simple shorthands - both inside and outside an organization - for a job well done. It’s easy to point at an award to better understand a complex industry. I can go on about this. There are a few more examples and how awards give natural press and honor, but I’m starting to hear the music to wrap up this post. So until I step back on stage to further discuss this topic, is there a favorite award or honor you’ve received? #awards #awardseason #polls #marketing #linkedincontent

It's my favorite time of year! Awards season. Get the industry recognition you and your team deserve. Follow the links below to find the Marketing Excellence Award categories that will allow you to showcase your marketing programs, practitioners and leaders! 🍾 🤜 🤛 🎉 #B2BMarketing #Awards #MEAs

Beyond the Cannes Glitz: Unlocking Year-Round Value from Your Campaign Assets 💡 🚀 Blazing past Cannes! Is winning at Cannes the end of the road for your marketing campaign? We think not! Discover how to turn your award-winning assets into a perennial powerhouse. 1. Repurpose with Precision: Don’t let your creative genius gather dust. Use your campaign assets across other awards to multiply recognition and extend your campaign's lifespan. 2. Customize for Clients: Tailor your award-winning approach to client pitches and presentations to demonstrate proven success and versatility. 3.Enhance Team Morale: Boost internal morale by celebrating your Cannes submissions across internal communications, enhancing team pride and motivation. Recycle. Reuse. Revolutionize. Are you ready to stretch the ROI of your Cannes assets beyond the trophy shelf? How are you planning to leverage your past successes for future gains?

In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p  #CannesLions #AdvertisingMetrics #MarketingSuccess

In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited! https://bit.ly/3RdkN3p  #CannesLions #AdvertisingMetrics #MarketingSuccess