Midea Building Tech.’s Post

Turning the ordinary to extraordinary with bold experimentation From our inception, we have redefined norms through bold experimentation. This time around, we have reimagined the traditional End-of-Season Sale, transforming it into an intriguing experience. Here’s how we did it: A Month-long Celebration: - Daily events and winning opportunities with every purchase. - Stores turned into ballrooms of opportunities. - Exclusive offers and discounts are revealed on social media. Emphasis on Micro-events: - Strengthening brand experience through micro-moments of joy and interaction. - Converting large-scale activations into intimate, memorable engagements. Customer-centric Innovation: - Each interaction is a celebration, designed to enrich the customer’s shopping journey. We’re committed to fostering a robust brand experience. Join us and witness how micro-events can create macro impacts. #Shazilla #TheGreatShoppingMasqueraid #ShazéExperience #EndOfSeasonSale #BrandInnovation #MicroEvents #Shazé

Ever wondered how a simple chilli cook-off can transform into a flavorful brand experience that not only meets your brand goals but is also accomplished with a stress-free event planning and execution process? Uncover the secrets behind our successful collaboration with Goya, delivering positive impacts like: ☀️Showcase your brand selecting relevant summer events ☀️Increase brand awareness through strategic pre-event promotion ☀️Enhance brand visibility and connect with your target consumers authentically ☀️Seamlessly integrate in-person activations with digital services for lasting engagement ☀️Execute events flawlessly with expert logistics and brand representation ☀️Gain valuable insights to shape your future marketing strategies Dive into the story of our partnership and learn how NeoSol can turn your brand into a flavor sensation, sparking excitement among your audience. ➡️ Click here to read more and unlock the potential for your brand:   https://lnkd.in/dWqiYPUX  #neosol #eventmarketing #goyafoods #tustinstreetfair #cpgproducts #integratedmarketing

The Power of Event Activation🎉 Join us in crafting a memorable brand experience that truly stands out. Alcor Fest 2024 is designed to enhance your brand's visibility and engagement through effective event activation strategies. 🌟 Direct Engagement: Boost real-time interactions with your customers, creating lasting impressions. 🌟 Offline Visibility: Strengthen your lead generation efforts by having a strong presence both online and offline. 🌟 Emotional Experience: Showcase your exceptional services and build an emotional connection with your audience. 🌟 Personalization: Tailor experiences to meet the unique interests of your customers, making every event special. Don't miss this opportunity to elevate your brand's recognition and foster meaningful relationships with your future customers. Let's create a holistic and impactful brand experience together! Register now and be part of a transformative journey that brings your brand vision to life. >> https://lnkd.in/gijAcA3Q Feel free to use promocode : FELICIAGV for an exclusive discount on your purchase! Enjoy the savings! #AlcorFest2024 #EventActivation #BrandExperience #B2BEvents #CorporateEngagement #CustomerEngagement #LeadGeneration

The 2024 Annual Conference in Daman at Hotel Deltin was a hub of activity and inspiration. M.D. Mr Alok Jalan kicked off the event with a deep dive into the financial year and strategic plans. While Mr Ajay Mittal spoke about the plans for the company’s IPO, Mr Atul Shrivastava highlighted the soft factors for long-term success. Apart from Business updates from different verticals, a session on DOOH innovation showcased the latest in digital out-of-home advertising, focusing on skill enhancement, performance, and scalability. Discussions on future strategies and innovations provided insights into Laqshya's plans to leverage cutting-edge technology and digital advancements. The conference concluded with closing remarks, an interactive session, and a lively DJ dance party, celebrating camaraderie and success. We are continually evolving our programmatic OOH and DOOH services to meet client and industry needs, and we are excited about the industry's ongoing growth and progress. #AnnualConference2024 #HotelDeltin #BusinessUpdates #DOOHInnovation #OOHMedia #DigitalAdvertising #TeamPerformance #Celebration #Networking #Success

The 10.1 Golden Week – How Brands Can Thrive During Holidays? 🎉   Have you planned out approaches to boost sales during this annual opportunity? 🤔 The Chinese Golden Week attracts millions of mainland tourists to Hong Kong, benefiting local businesses and creating vibrant shopping experiences. 🛍️ Brands can seize this moment by collaborating with local influencers and hosting community events to enhance visibility and connect with visitors. 🤝 Tailoring experiences for tourists and locals can effectively boost sales during this bustling period. 📈 Similarly, during the U.S. July 4th, brands in sports apparel, snacks, and beverages launched a “Freedom Run” campaign in Los Angeles, using product sponsorships to promote their offerings and remain socially active. 🏃♀️ While many brands may overlook the Golden Week following the National Day for significant marketing campaigns, there are unique opportunities to stand out without the intense competition seen during New Year 🎆 or Christmas. 🎄This is an ideal time for omnichannel exposure 🌟, utilizing special venues like gyms or pop-up stores to create emotional connections and encourage user-generated content. 💡 When everything is in place, let’s look forward to the amazing result and take a relaxing break in the coming weekend! ✨ #Oct1NationalDay #GoldenWeek #TouristAttractions #HolidayMarketing #BoardClick #GymMedia

My latest story for Forbes is out! I discuss the institutionalisation of luxury brands, or how luxury brands are finding new ways to connect with larger audiences that may not necessarily be aspiring customers. Cultivating a large audience is crucial for brands as the 'luxury dream' is increasingly out of reach for many aspiring consumers. https://lnkd.in/g27jm5bd #Luxury #Branding #Marketing #Strategy

Join us on January 31st at The Soho Hotel for the Social Commerce Summit: London, brought to you by Building Brand Advocacy. 💸 Social Commerce is the hottest topic for fashion & beauty brands in 2024. By 2030, it will become 42% of your brand’s revenue. If it’s not quickly approaching 17%, you’re not keeping up with the competition. The Summit sees the podcast come to life; with speakers of the same caliber as our iconic guests (from brands like Hammitt, TOMS, Levi Strauss & Co., and AllSaints previously) appearing for panels, interviews, and Q&A’s on all things Social Commerce for the day. You can expect… 🎤 Exclusive talks with industry titans 💥 Hands-on breakout sessions 🤝 Intimate networking with your fashion, beauty & retail peers 🎙️ The tactical advice you know and love from the podcast, delivered in real time Each will arm you with the tools needed to capitalize on Social Commerce’s boom. When: Wednesday 31st January Where: The Soho Hotel Who: Leaders from fashion & beauty brands Time: 10am - 5pm Tickets are going fast! For fashion & beauty brands that are friends of Duel, there’s a few free tickets up for grabs. Message us to hear more. Learn more at the link in the comments. #SocialCommerceSummit #SocialCommerce #BuildingBrandAdvocacy #LondonEvents #LondonSummit

With the 𝐌𝐢𝐝-𝐀𝐮𝐭𝐮𝐦𝐧 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 just around the corner, it's a great opportunity for brands to connect on a deeper level. Here are 𝟑 𝐤𝐞𝐲 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 to help your brand stand out this festive season. 🥮 ▶️ 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 Tap into the festival's 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐜𝐞 to strengthen your brand connection. Embracing the cultural roots of the Mid-Autumn Festival can deepen your brand’s connection with your audience. Incorporate traditional symbols like mooncakes and lanterns to create a sense of heritage and familiarity, making your brand more relatable. ▶️ 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫𝐧𝐞𝐬𝐬 Highlight themes of 𝐮𝐧𝐢𝐭𝐲 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 to resonate with your audience. The Mid-Autumn Festival is about unity and togetherness. Use stories and visuals that highlight family gatherings to create a strong emotional connection, showing your brand is part of their celebrations. ▶️ 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐆𝐢𝐟𝐭𝐢𝐧𝐠 Offer 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞𝐝 𝐠𝐢𝐟𝐭 𝐬𝐞𝐭𝐬 to enhance brand loyalty. Thoughtful gifting can leave a lasting impression. Offering personalised mooncake gift sets not only delights customers but also strengthens brand loyalty. It’s a way to show that your brand values the personal touch and cares about the recipient’s experience. Transform your brand this festive season with these insights. Discover how to make your marketing strategy 𝐬𝐡𝐢𝐧𝐞 and 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭! 🌟🚀 #brandagencymalaysia #brand360 #digitalmarketingmalaysia #marketingagencymalaysia #midautumnfestival #mooncakefestival #branding #brandingtips #strategy #campaign

🎉 Get ready to welcome a wave of enthusiastic shoppers eager to experience what France has to offer! 🌟🏟️The 2024 France Olympics countdown is on, and Chinese travellers are buzzing with anticipation—many of them are already planning the trip! Visa applications for France have soared—a whopping 388% YOY increase from Q1 2023 to Q1 2024—signalling an exciting summer surge in travel retail. 🛍️ Currently, Galeries Lafayette reigns supreme as the go-to shopping haven, while Louis Vuitton dominates the luxury segment. Impressively, Longchamp and LEMAIRE stand tall among the titans, while Lancôme shines as the standout skincare favourite. 🇨🇳🇫🇷 As Parisian stores prepare for this influx, it's critical to ask: Are you Olympic-ready for the Chinese traveller retail boom? ✨ Seize the Olympic opportunity: - Forge a bespoke Chinese social media strategy. Merge PR, influencers, compelling content, and targeted advertising to spotlight your French stores. - Partner with leading OTAs like Trip.com Group's Global Shopping Programme. Leverage their algorithm and service package to enhance online visibility and direct traffic to your physical storefronts. - Craft a memorable in-store experience. Whether it’s Mandarin-speaking personnel or Olympic-themed promos, ensure every aspect caters to Chinese consumer preferences. - Embrace the love for exclusivity with limited edition products or Olympic-themed gifts—a surefire way to captivate. 🏆 The stage is set for an unforgettable summer. Is your brand up for a record-setting season? #FranceOlympics2024 #ChineseTourism #TravelRetail #LuxuryBrands #GlobalShopping #ChinaMarket #ChinaInsight #WalktheChat

🔍 Looking to boost brand awareness and drive in-store visits? See how a leading tire store did just that by partnering with Volta Charging and leveraging Foursquare Attribution. 🔧 Challenge: Increase brand awareness and in-store visits. 📈 Solution: Volta Charging used Foursquare Attribution to benchmark performance and project foot traffic goals. 🏆 Results: Foursquare provided transparency into media effectiveness, proving out the improved brand metrics and a measurable lift in-store visits. Discover how precision and location expertise can transform your marketing efforts. Read the full case study now  👉 https://lnkd.in/gyHqHTfc #Foursquare #Attribution #Volta