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If you have ever been to another region of the world and been curious about how they ended up with the various flavors of chips that are on store shelves, this is the answer. Read this article to understand the secret food science behind chip flavor development, the rationale behind why "Lasagne" flavored Lays chips are only available in Thailand and not Italy, why it can take 7 years to introduce new flavors and the fascinating role immigration plays in which chips end up in which countries. https://lnkd.in/gHVMPWZg

Inside the surprisingly secretive world of crisp flavours

Inside the surprisingly secretive world of crisp flavours

theguardian.com

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