Mike Morris’ Post

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Championing the power of data intelligence & technology to help shape healthy & active communities

Great to meet the awesome ActiveXchange APAC team and (re)connect with new & past industry leaders in person at the National Sports & Physical Activity Convention. it was a great opportunity to chat about common challenges & opportunities, and the scope for sports & leisure data-intelligence to be deployed to improve outcomes across the industry. 'Working together' was one of the common themes & key learnings from the conference, echoed in case studies from Australia and abroad. A number of use-cases helped to highlight the positive results or immediate need for organisations to consider new approaches and or collaborations for long term benefit. The better organisations can 'join the dots', (and the data!) in a cohesive way, especially in the changing landscape with economic headwinds, the better the industry can meet consumer expectations and the better the results.  

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