Mike Rizzo’s Post

🔥 Marketing Ops Isn’t Marketing... In my last post, we explored how Marketing Operations intersect with Marketing. Today, let's explore the connection between Marketing Operations and Sales Operations—two critical GTM functions often seen as separate but have a powerful overlap. Take a look at this visual, highlighting the shared space between Sales Ops and Marketing Ops. Notice the areas where these roles align? That's the core of driving revenue and aligning teams. ✨ Sales Ops is focused on optimizing the sales process, from pipeline management and forecasting to territory planning and compensation. Meanwhile, Marketing Ops is all about data management, process optimization, and automation workflows. Together, they form a seamless bridge between marketing and sales. Here’s where Marketing Ops and Sales Ops Meet: -- Funnel Visibility & Lead Management: Ensuring that leads don’t just get passed off but are nurtured and tracked with precision. -- Revenue Attribution: Both teams work to understand which strategies and channels are driving revenue, allowing for smarter investments and scaling. -- Cross-Functional Alignment: Whether it's automating handoffs or aligning on customer journey insights, MOPs and SOPs ensure that the customer experience is cohesive. By working together, Marketing Ops and Sales Ops make GTM strategies more efficient and impactful. Marketing Ops isn’t just in service to marketing; it’s integral to sales success, too. Stay tuned over the next few days as I dive into more intersections between Marketing Ops and other key departments, showing just how critical this function is to your GTM strategy. Drop your thoughts below—what’s been your experience with the Sales Ops and Marketing Ops partnership?

If you're in the SD area, I'm headed to our Chapter event tonight! I'll drop a link if you're interested in joining us we would love to have you there :) Shoutout to the chapter leaders who organized this one, Amara Omoregie and Diana Illiano! Hope to see you all there!

I had a fun conversation on marketing operations and the evolving role of MOps on Markigy: The Science of Marketing Strategy Podcast We tackled some big questions: ➡️ Is marketing operations just "marketing"? Spoiler: it’s so much more than that! 🚀 MOps is truly about managing people, process, and tech to enable a seamless go-to-market strategy. ➡️ Why MOps should collaborate closely with finance. I’ve seen firsthand how finance teams share similar challenges, and aligning our efforts can create huge efficiencies and growth opportunities. ➡️ Why AI is a key tool, but not a replacement for us. MOps pros understand the unique fingerprint of their business, which allows us to ask the right questions and optimize our tools accordingly. I’m especially passionate about helping MOps pros protect their role, drive alignment, and deliver strategic insights across teams. That’s a big part of why we created MarketingOps.com – to bring together folks who know the value of this work and want to take it further. If you’re interested in diving deeper, join our community and learn more at MarketingOps(.com), or join us in November for MOps-Apalooza – it’s going to be an incredible event filled with hands-on learning, all led by industry experts! 🎉 #marketingops #mops #revops #communityled #financealignment #ai #leadership #MOpsA2024

🔥 Marketing Ops Isn’t Marketing... In my previous post, we sparked a conversation that got a lot of people talking. Let's keep that convo going, what are your thoughts on this? Check out this visual that captures what it means to think like a Marketer vs. a Marketing Ops Professional. Notice the overlap? That's where the magic happens! ✨ Marketing Ops professionals, you're not in the background—you're the engine that makes everything run smoothly. Marketing Ops ensures that all those brilliant ideas are executed precisely through data management, automation, and reporting. It’s where art meets science. Marketing Ops drives the strategy and efficiency behind every successful marketing initiative: -- Tracking conversions and ROI to prove success. -- Aligning cross-functional teams to ensure everyone is moving toward the same goal. -- Streamlining processes to optimize the customer experience at every touchpoint. Marketing Ops is an essential part of Marketing. But it is also essential to SO MANY GTM teams. Stay tuned over the next few days as I dive into more intersections between Marketing Ops and other key departments, showing just how critical this function is to your GTM strategy. Let’s keep the conversation going—what are your thoughts? Drop them below #MarketingOps #GTM #MarketingOperations #MOpsCommunity #OpsLeaders #MarketingOpsMatters