Mikey Crawley’s Post

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Co-founder @ Fanbase | Techstars sports 24

This weekend I'll be competing in my first HYROX event with one of my best mates Andrew Warnock It's the fitness competition everyone seems to be talking about, but why? There seem to be a few factors driving its incredible growth 🌍 Accessibility: The appeal is that the exercises are ones anyone can do. This means the participants are more diverse than the likes of CrossFit and it gives everyone a place to showcase their fitness in a less intimidating setting. 📈 Measurement: People love to benchmark, track PBs and quote world records. The fact it is a set workout that doesn't change from year to year drives so much engagement. Apparently, it's a 'thing' now to bag Hyrox events around the world. 📣 Brand: "The Fitness Competition for Every Body" - Hyrox is clear on its objective and puts it front and centre. They've invested in a strong brand online and at their events that everyone can recognise and get behind. All of this has led to a 1000% increase in participation in the past five years and in 2023 they had 90,000 athletes & 50,000 spectators. They are targeting 1,000,000 by 2027! There must be a bunch of learnings that the sports community can take from this. Perhaps that can be a future post 😅

Alex Taylor Noble

Head of Digital at The Bank of London

8mo

Brands win when they make it about their community, not themselevs. Hyrox is a great example of putting the audience at the heart of what they do ✅ Go well lads 🙌

Adam Sinclair

SSR Removals & Storage Ltd Director

8mo

See you there mate

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Steven Jackson

Connecting Top Accounting & Finance Talent with Renewables, FMCG, & Manufacturing Firms across North America & UK | Specializing in Executive Search & Contract Solutions

8mo

A future space for Fanbase to manage the spectator ticketing?!

Dylan Russell FBDO

Multi Site Manager | Dispensing Optician

8mo

I’ll be judging Sled Push on Saturday. See you guys there!

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Graham Hill (Dr G)

30 Years Customer Service | 25 Years Customer Experience | 20 Years Customer Decisioning | Opinions my own

8mo

#SocialJTBD :-D

Samir Hossain

Lead UX/UI Designer @ UpdraftPlus | Product Designer | 4+ years of experience helping tech companies create better outcomes | Increased conversion rate by 40% | 100+ successful projects

7mo

Hyrox's focus on community and accessibility is undoubtedly driving its growth. Good luck in your event!

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