Mikey Crawley’s Post

Fittest PR is interested in telling big stories, ones that might just have the power to change the world. HYROX is most definitely one of those stories, when I first met Christian Toetzke and he talked about his fitness racing concept like an evangelical I thought this might have the legs to go the distance. It's not been simple, our first piece of press for HYROX (1128 articles ago - I checked) was a return to fitness expert comment piece for Women's Fitness with Mintra Tilly providing her tips. Since then it's been a case of knocking on every door in every room to proselytise about this remarkably simple concept. 🚪 👊 🗣 Connect training with an accessible competition and a lifestyle, prioritise athlete experience and understand how to speak to the 99% of people going to gyms every day who don't see themselves as fitness people. Amazing partners like PUMA Group, Centr and Red Bull saw the power of this concept. Now to win this honour #41 in the Fast Company Most Innovative Companies 2024 and #1 in the Wellness category is a crowning moment in a year of crowning moments. What's even better is it really is just the start with 160,000 athletes taking part this year I can't wait to see where that number gets to in 2025. A huge thanks to Heidi Mitchell for her exhaustive work in vetting our application and to Brendan Vaughan and the Fast Company team for the honour. Onwards and Upwards - we've got some doors to knock on tomorrow. https://lnkd.in/ewhCkWnT Moritz Fuerste Douglas Gremmen Jochen Möller Kate Burton-Barlow Kate Marshall Saskia Collins Beatrice Warren Kika Kubanova Leo Solloway Sophie Stratton Micheál Costello Emily C. #fcmostinnovative2024

Today, I'm excited to share a story that showcases the transformative impact of the Neubie device on the fitness industry. 🎥 In our latest video, "Elevating Fitness: World Gym Marsden Park's Director's Story of Success with the Neubie Device," you'll hear directly from the director of World Gym Marsden Park, Mark Grech. This testimonial is a powerful reminder of how innovative technology like the Neubie device can enhance the services offered by fitness facilities, leading to remarkable outcomes for both the business and its members. 👉 Watch the Testimonial Here: https://lnkd.in/exgSW-zw As we continue to push the boundaries of what's possible in fitness and rehabilitation with NeuFit's technology, stories like these are an example of what we can achieve together. If you're a gym owner, fitness director, or health professional looking to revolutionise your approach and drive success, this is a must-watch. Let's connect and explore how the Neubie device can transform your facility and empower your community. Reach out to learn more about our innovative solutions and join the movement towards a fitter, healthier future. #NeuFitANZ #NeubieDevice #FitnessInnovation #GymSuccess #HealthTech

While having the BBC recognizing the growth over the last couple of years is already fantastic, we were especially happy about these quotes from Gym owners in London. "It really quickly became the most popular class in the gym," says Ms Tardiff. "It started off with members who maybe knew about Hyrox and then it just exploded into everybody." We have been working on developing HYROX from a fitness race (event) to a global fitness platform with millions of people training in what we call the probably healthiest way possible - good mix of endurance and weights. HYROX is now 365 days accessible. Strong community building is happening in gyms and on social media. With Centr we now have a global partner developing all the HYROX equipment for the races and for the training in gyms and at home. 2.500 global gyms are offering HYROX classes and many PTs as well. Next steps are being made now. But with growth comes different challenges. Everyday we face new challenges we haven't seen before and even some everlasting problems that need to be fixed. That' s why I am sharing these articles. It' s never a straight line forward in business. So appreciating little milestones is highly important. Many new challenges ahead. Let's go Team HYROX HYROX APAC HYROX Iberia | Victum Sports Fittest PR https://lnkd.in/eivTKsDW

Fitness enthusiasts, gym owners, and industry professionals - gather round! In the ever-evolving world of fitness, staying ahead of the curve is crucial. At BMY Fitness, innovation isn't just a buzzword - it's our way of life. With 20% of our team dedicated to R&D, we're constantly pushing the boundaries of what gym equipment can do. From our HX-800 series, inspired by top American brands, to our multi-functional stations, we're not just following trends - we're setting them. But innovation goes beyond just equipment. It's about creating sustainable, efficient solutions. Our strategic location near major ports doesn't just make shipping easier - it reduces our carbon footprint too. Curious about what's next in fitness tech? Let's discuss how BMY Fitness is shaping the future of workouts! #FitnessInnovation #GymTech #FutureFitness

One reason that I love REX Roundtables so much is seeing the support the #REXers give each other. The conversations at meetings, the WhatsApp chats and bouncing of emails reinforce the relationships. I’ve never seen anything like this before … #REXclusive If you’d like more information on REX, slide into my DMs and let’s see if it is relevant for you & your business. My REX Roundtables ➡️ club owners in the US & Australia, Anytime Fitness owners in Australia, Xponential Fitness brands in the US, suppliers in the US & Australia, and fitness business owners (small gyms, studios, and PTs) in Australia. There’s one for you I’m sure! REX Roundtables for Leaders

So excited to share the Boutiques & Fitness Studios: USA Industry Report 2024! This report was created from the responses of hundreds of fitness studio owners & managers across the US. The fitness industry can keep their cards close to their chest, so this is a rare insight into how fitness studios & gyms actually run! A couple of stats that stood out to me: 🥊 48% of fitness studios are looking to diversify their modality offerings in the future 💸 Staff wages make up 44% of expenses for most studios 💻 86% are using a CRM Thanks to our friends at Hapana for putting together such insightful research! https://lnkd.in/gUPGCwur

Would you like the ability to predict what your members are about to do with 95% accuracy? Keepme enables you to do just that, and also provides you with the tools to take action before it is too late. If you'd like to find out more about the platform, and if it would be a good fit for your fitness club, book a discovery call with one of our product experts today 👉 https://lnkd.in/efhVB7V9 #GymSolutions #AISolutions #Innovation #Technology #Keepme

This brought back memories of watching my uncle play at the capital city racquet club in Bismarck ND. Chasing trends can be expensive but use them to your advantage by focusing on the customer. Health results from actions we take to improve our lives, & no single professional or organization can address all aspects. A customer-centric focus is essential to guide them. By adopting a core consumer approach, you can address various health needs—physical, emotional, or financial—even if they come to you for something like pickleball. This creates opportunities to connect & guide them to other services or partnerships, adding both revenue & value, fostering customer loyalty & retention. As trends change, you can adapt your amenities while maintaining your core business: the customer experience. Think of it like the Mr. Potato Head toy. The potato was the core, & you could change pieces to create what you wanted, but the potato itself never changed. The industry needs to focus on why people engage in activities. People crave guidance, not just more stuff. I love racquetball, tennis, & pickleball, but my health is what matters. Everything that contributes to or protects my health is important. If you help me understand what I don’t know, you’ll have a loyal customer for life. Health is an ongoing journey, not a one thing approach.

We are thrilled to announce the release of the first ever report on the boutique fitness industry - the Boutiques & Fitness Studios: USA Industry Report 2024. This industry report collates responses from 324 fitness studio owners, managers and head office staff to paint a clear picture of the boutique fitness industry in hard data. Here’s a sneak peek: 💸 Over 4 in 5 (83%) fitness studios have an annual revenue of at least $250,000 🕺 Over three in five (61%) fitness studios believe they need to regularly update their class offerings to keep members engaged 🥊 Nearly half of fitness studios are planning to diversify their offerings with new modalities (48%) and boost their marketing and branding efforts (47%) in the coming year Get the full report: https://lnkd.in/gkGKcxD5

What exactly is Fit Supply Hub, and why should you care? Let us break it down for you! Fit Supply Hub is your one-stop destination for all things fitness-related. Whether you're a gym owner in search of top-tier suppliers or a supplier looking to expand your client base, Fit Supply Hub has got you covered. Here's why you should get on board: ✅ For Suppliers: 📌Expand Your Reach: Showcase your products or services to a targeted audience of gym owners actively seeking solutions like yours. 📌 Increase Visibility: Gain exposure among fitness businesses looking for trusted partners to enhance their operations. 📌 Access New Opportunities: Unlock new business opportunities and connect with potential clients eager to engage with your offerings. ✅ For Gym Owners: 📌 Simplify Sourcing: Streamline the process of finding trusted suppliers for your fitness business, saving you time and effort. 📌 Enhance Operations: Access a diverse range of suppliers offering high-quality products and services tailored to your specific needs. 📌 Boost Efficiency: Improve the efficiency of your supply chain management and drive business growth with reliable partners. How to Get Involved: Ready to take your fitness business to the next level? Joining Fit Supply Hub is easy: Visit www.fitsupplyhub.co.uk to explore our platform and learn more about our offerings. ✅ For Suppliers: Showcase your products or services by becoming a partner. Simply visit our website and follow the prompts to get started. ✅ For Gym Owners: Browse our directory to find the perfect suppliers for your fitness business. Sign up for free and start exploring today! Don't miss out on the opportunity to elevate your fitness business with Fit Supply Hub. Visit www.fitsupplyhub.co.uk now to get started! #FitSupplyHub #FitnessBusiness #SupplyChainSolutions #GymOwners #FitnessSuppliers #ElevateYourBusiness 🏋️♂️✨