MikMak’s Post

The comparative analysis of the market strategies of Kenangan Kopi reveals that differences in marketing approach play a significant role in entering a new market. Kenangan Kopi’s distinct promotional techniques, product assortments, pricing strategies, store designs in Malaysia and Indonesia emphasize the need for adaptability and flexibility in navigating diverse consumer landscapes. Kenangan Kopi’s emphasis on consumer-centric marketing approaches, catering to specific preferences and cultural values,positions it as a relevant brand in each market. This shows the importance of consumer insights in shaping a successful market entry. #MKW3444 #FieldVisit

💡 Learn more about the opportunities Kaufland Global Marketplace opens up for your business from Miroslava (Mirka) Biresova and Zoitsa Ilieva during the #BalkaneCommerceSummit2024 👉 https://lnkd.in/dthAHX3h #balkanecommerce #connectingbalkans

SPAR International's Expansion into Kazakhstan Is Not Merely About Retail Growth—It’s Transforming the Consumer Experience Consider this: - 600 stores in Georgia, 54 stores in Azerbaijan, with a rapidly expanding footprint in Kazakhstan. - Eurospar is introducing premium quality and convenience to Almaty and Astana, echoing best practices seen globally. - Ready-to-eat counters offering fresh, locally sourced Kazakh cuisine are redefining what it means to ‘pop to the shop’ for a meal. Yet one must ask: Is this international strategy truly resonating with the everyday Kazakh shopper, particularly as local preferences and cultural nuances come into play? Here’s the reality: Kazakh consumers appreciate both their traditions and the influence of global trends. Moreover, environmental sustainability is fast becoming a priority across the region. The world requires: - Global brands that maintain respect for local customs and preferences. - Retailers who lead by example in adopting sustainable practices. - Companies that build trust through genuine engagement with the community. SPAR is certainly evolving the landscape of retail in Central Asia, but are they poised to address the increasing demand for sustainability and localised trust-building? What are your thoughts on the future of retail in Kazakhstan and how global brands can adapt to local markets? #RetailEvolution #SustainabilityInBusiness #KazakhstanRetail #GlobalBusinessStrategy #ConsumerBehaviour

MARKETING Cost in INDONESIAN RETAIL Market ... % The amount of Marketing Cost Contribution will vary depending on many things, including: THE LEVEL OF COMPETITION  The more brands in that category, the greater the costs required because you want to sell the product quickly (Selling Out) STATE of BRAND If the brand is already strong in the minds of consumers, then with little promotional costs to create demand DISTRIBUTION PATH Distribution channels in INDONESIA Traditional Market can be quite long, such as from Principal -> Distributor-> Big Agent (Wholesale) -> Small Agent (Medium Retailer) -> Retailer -> Consumer. Therefore, a combination of Sales Team, Marketing Team & R&D Team is needed that is creative, understands the market. Of course, by using the S.M.A.R.T method you can sell new products with a small contribution to marketing costs. #marketingeffectiveness #retailmarketing #salesexcellence #business2024 #indonesiabusiness #businessadvisor

Local coffeeshop chain PICKUP COFFEE has tapped seasoned industry leader Francis Flores as its president and country CEO amidst the company’s continued growth in the country and tapping into a growing coffee market locally. In an exclusive conversation with MARKETECH APAC, he stated that his role will focus on driving PICKUP Coffee’s brand equity by emphasising value-for-money offerings without compromising quality. “We aim to expand our footprint strategically across the country, leveraging data-driven insights to optimise our store locations and operational efficiencies. Embracing tech innovations, like our app for convenient ordering and loyalty rewards, will also be key in enhancing the overall customer experience” he stated. #leadership #foodandbeverage #philippines ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

💡For Kiwi brands entering or expanding in China, success hinges not just on quality and competitive pricing, but on deepening brand resonance and elevating intangible value. Prioritising these elements will secure sustainable margins and ensure long-term growth in this complex and competitive market.💭 #chinamarket #brandgrowth #ecommerce #chinagrowth #strategicinsight #marketingstrategy #youtradenz

In response to growing customer demand for transparency and a desire to promote local sourcing, 🛒 Kaufland Hrvatska k.d. recognized the importance of establishing a #traceability solution that would empower customers with 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐨𝐫𝐢𝐠𝐢𝐧𝐬 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬, 𝐰𝐡𝐢𝐥𝐞 𝐬𝐢𝐦𝐮𝐥𝐭𝐚𝐧𝐞𝐨𝐮𝐬𝐥𝐲 𝐜𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐥𝐨𝐜𝐚𝐥 𝐬𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬. 🌾 🤝 Partnering with AGRIVI, Kaufland Croatia delivered a solution that went beyond traditional sourcing methods. 🍏 Implementing AGRIVI Traceability solution 🚜, our client created a system that 𝐞𝐧𝐚𝐛𝐥𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐭𝐨 𝐭𝐫𝐚𝐜𝐞 𝐭𝐡𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐨𝐟 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐟𝐫𝐨𝐦 𝐥𝐨𝐜𝐚𝐥 𝐬𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬, fostering a deeper connection between consumers and the origin of the goods they purchase. 📖 Read the entire case study 👉 https://lnkd.in/en5PP5F9

I'm of the opinion that Private Label brands create an opportunity to build relationships with customers in unprecedented ways now. There's unique strategies available to engage them that was never asked in the old private label days. Today the focus is on bringing them back to the retail space with loyalty being front and centre! Do you find yourself drawn to private label purchases? Is it just because of the good prices, or is there something else? #ConsumerBehaviour #Marketing #GroceryTalk #PLMA

Understanding your customers is key! 🔍 At the Baltic Retail Forum 🛒 in Tallinn, organized by StrongPoint, Erlend Villems, Business Development & Administration Manager for Estonia at NielsenIQ, shared intriguing insights about consumer habits in Estonia. A recent survey revealed that Estonians, unlike their Baltic neighbors, remain loyal to their favorite stores and brands despite high prices. 📈 Other key findings: - 82% use discounts to save money - 72% buy only necessary products - 55% prefer larger packages for savings - Only 45% consider switching to cheaper brands Discover more about consumer behavior in Estonia. Full details here 👉 https://lnkd.in/gx95sec2