As the Olympics come around for the 33rd time (starting to give a sense of cliché 🥱), it’s worth asking: To what extent are we still captivated by the Games?
Just 102 days ago, Paris, France, hosted the #XXXIIIOlympiad and the Paralympic Games, with a graceful opening and closing. Confirmed by the Olympic committee, #paris2024 sold a total of 12,122,647 tickets, bringing in about €1.1 billion (equivalent to 25% of the total revenue).
In the city where modernity is crafted, fashion names came to Paris, and the city itself once again assembled the authenticities from fashion, sport, and beyond:
🥖 Considered the most fashion-involved Olympic Games, "#VogueWorld:Paris" was elegantly walked at Place Vendôme on June 23, 2024, at 8 PM CET, as the entrée to Paris 2024.
🥖 酩悅軒尼詩有限公司 a major force in fashion and the top sponsor of the 2024 Paris Games, invested €150 million in the event, resulting in a magnificent digital presence.
🥖 Even after the Games, on September 21st, #DiorSS25 continued the athletic theme, focusing on the trinity of body, fashion, and sport.
Across the continent in mainland China, the excitement was equally palpable. On July 27th at 5:23 AM, during the torch lighting, 6.44 million viewers streamed the opening ceremony in a rare late-night experience. The XXXIII Olympiad attracted a total of 1.31 billion live views by August 11th. Hightlights include:
🎾 #ZhengQinwen won Asia’s (and China’s) first Olympic gold in women’s singles tennis.
🏊 #PanZhanle topped the world record in MEN 100M FREESTYLE with a time of 46’40’’, just 5 months after his previous record of 46’80’’ at the 2024 World Aquatics Championships.
&🏓️…
Is the Olympics still relevant? If it’s becoming a cliché, how does it continue to captivate us?
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Event Project Manager. Interpreter and TV Production Coordination & Fixer. Link Japan srl
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