Milestone Inc’s Post

Getting closer to your customer base and refining your strategy to maximize your investment can be achieved. One way will be to tailor your connectivity and personalization tools to the customer requests and improving your AI knowledge and use. Knowledge is always the key… #customization #revenueincrease #knowledge #personalization

The future of marketing is looking very sci-fi. 🤖✨ with AI-driven personalization, predictive analytics, and smart automation. How? AI will understand customer preferences, create personalized experiences, and optimize the customer journey, leading to an improved customer experience. #AI #Marketing #DigitalMarketing #CustomerExperience #DigitalTransformation #MarTechTrends

👀 Is your brand truly meeting customer expectations with personalization? Despite advancements, many brands still miss the mark, offering generic experiences under the guise of personalization. Our deep dive reveals that using advanced Generative AI can help brands understand and react to individual customer preferences in real-time, potentially increasing e-commerce revenue by 3-5%. Unpack more on how to genuinely connect with your customers at every touchpoint: https://lnkd.in/gFU-EbRJ #CustomerExperience #GenerativeAI

Personalization can help companies stand out from competitors, strengthen their brand perception, and deliver valuable customer experiences. However, personalization is not without its share of challenges, particularly where data quality, scalability, and resource investment are concerned. To help companies overcome these challenges, DemandSkill leverages intent and AI to craft engaging, personalized experiences. To ensure your unique criteria and goals are met, each program is overseen by a dedicated campaign expert. #AI #b2bmarketing #customerexperience

Hyper-Personalization Strategies Using MarTech Tools In today’s #marketing landscape, customers expect highly relevant and personalized experiences. To meet these expectations, businesses are shifting from #traditional personalization to hyper-personalization—a more advanced approach that leverages #data, #artificialintelligence (AI), and #marketing #technology (MarTech) tools to deliver real-time, individualized experiences across multiple touchpoints. https://lnkd.in/g5TGKNFt

Revolutionizing Marketing Revenue with Personalization, Connectivity, and Data Enhancing marketing strategies through personalization, connectivity, and data utilization is key to boosting revenue. By integrating AI, unifying customer data, and fostering seamless customer journeys, businesses can provide highly personalized experiences that drive engagement and increase conversions. #MarketingStrategy #Personalization #DataDriven #AIIntegration #CustomerJourney

According to research by McKinsey & Company, customized consumer experiences can: • Reduce customer acquisition costs by as much as 50%. • Lift revenues by 5 to 15%. • Increase marketing ROI by 10 to 30%. Some companies even saw revenue growth of up to 25%. With AI and ML, the days of generic loyalty programs are numbered. Personalizing the consumer experience not increases sales, but maximizes profit as well. Check out more on hyper-personalization, via AI and ML, in the article from Forbes below.

ICYMI: Revolutionizing Digital Marketing for Enhanced Customer Experiences: Companies are always trying to find new ways to interest and please their customers. The development of artificial intelligence (AI) and machine learning technologies has led to the birth of a new era of digital marketing, which is promising to bring to the customer experiences better than ever before. SOURCE: Revolutionizing Digital Marketing for Enhanced Customer Experiences BY: eTurboNews | eTN #travelnews

How are you leveraging AI to scale new customer revenue? AI is revolutionizing ecommerce marketing. AI simplifies ad creation, saving time and boosting efficiency. Imagine generating multiple headlines and descriptions in seconds! Personalization is key. AI crafts high-quality, personalized ads that truly engage customers and drive acquisitions. Google Ads’ AI features help us target the right audience and optimize bids, maximizing ROI. Predictive and lookalike audiences are game changers. AI-powered chatbots enhance customer engagement with real-time responses, improving satisfaction and conversion rates. AI isn’t just a tool; it's a game-changer for growth and innovation. Laura Benoit, Senior Media Analyst at adQuadrant, shares how AI can elevate your strategy. https://lnkd.in/grUzbxUC #ecommerce #ai #google

How generative AI can boost consumer marketing? Summary of above article by #mckinsey : Dec 5,2023 I.Transformative role of generative AI in marketing 🌐 Hyperpersonalization at scale 🌐 II. Productivity Gains and Economic Impact: Estimated $4.4 trillion annual global productivity contribution 💼 Marketing and sales expected to reap 75% of the value 💸 Example: A McKinsey report highlights gen AI's potential to increase marketing productivity by 5-15%, worth $463 billion annually. 💹 III. Immediate Benefits and Use Cases: Rapid deployment of marketing campaigns in weeks or days 🚀 Automated testing and at-scale personalization 🔄 Analysis of text, image, and video data for innovation opportunities 📊 Example: Michaels Stores increased email campaign personalization from 20% to 95%, resulting in a 40% lift in response rates. 📈 IV. Global Impact and Industry Adoption: Gen AI's ripple effect on the global economic marketplace 🌍 Marketing and sales as key functional groups driving value 🔄 Example: Instacart utilizes gen AI for recipe suggestions, enhancing customer engagement and satisfaction. 🛒 V. Customization and Differentiation: Transition from off-the-shelf models to unique, customized solutions 🔄 Adapting models with proprietary data for exponential improvements 🌱 Example (Global) : European telecommunications company achieves a 40% lift in response rates through hyperpersonalized messaging for 150 specific segments. 🌐 Example (India): Indian e-commerce giant enhances customer support efficiency by over 80% using gen AI to automate ticket resolution. 🇮🇳 VI. Challenges and Risk Mitigation: Addressing "hallucinations," biases, data privacy concerns ⚖️ Limitations in high-stakes decision-making environments ⚠️ Example: Indian companies implementing gen AI ensure responsible usage through measures like human review and adherence to privacy regulations. 🇮🇳 VII. Long-term Opportunities and Future Vision: Transformation of marketing tasks with gen AI assistance 🚀 Aim for unique, marquee customer experiences 🌐 Example (Global): Asian beverage company accelerates product innovation process from one year to one month using gen AI. 🌏 Example (India): Indian FMCG company leverages gen AI for rapid analysis of market trends, reducing traditional market research time from weeks to days. 🇮🇳 VIII. Strategic Implementation and Roadmap: Creating a North Star vision for gen AI in marketing 🌟 Building a capable team and starting with quick wins 🏁 #AI, #Marketing, #GenerativeAI, #DigitalTransformation, #TechInnovation, #DigitalMarketing, #DataAnalysis, #Automation, #FutureOfWork, #TechTrends, #CustomerExperience, #BusinessInnovation, #ArtificialIntelligence, #MarketResearch, #DigitalStrategy