Milk & Honey PR | Certified B Corp’s Post

Years ago, when I was a PR consultant, I was tasked with writing a speech for a client in the payment industry. It was about the convenience the payment tool would bring to users and businesses. I researched, sat down with the speaker to learn about the subject and learn about them as a person, read every piece of article and paper I could find on the topic, called up my journalist friends who wrote about the subject (all very laborious because you know... no internet or AI back then). Long story short - I drafted a speech that the client loved and signed off on. But their speech didn't meet with a lot of enthusiasm when it was delivered. When surveyed, the audience acknowledged that while the speech was very informative and offered a lot of insights and use cases, the delivery could be improved. These days, we all talk about the importance of powerful storytelling. While it does play a critical part, we have to admit that a memorable speech is as much as it is about the words as the non-words. That's why Michelle Obama's impassioned speech at the DNC 2024 was so incredibly mesmerising to watch. I noted eight ways she made her speech so rousing... have a read and let me know what you think. 🔺 If you're a business leader seeking to build or enhance your #reputation or credibility, or need help crafting your #communication assets tailored to your audiences, DM or email me at meilin@milkandhoneypr.com for an exploratory chat.🔺 #speech #MichelleObama #publicspeaking #storytelling #DNC2024