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Know you want to improve your customers' experience of buying with Shared Ownership, but not sure where to start? Take a look at our top 5 tips to getting started:

Thinking of revamping your post-purchase strategy? We have a couple reasons why you should. In our latest blog, take an upclose look at post-purchase flows and learn how to unlock their potential. Here's a sneak peak of what we've got to offer: ➡️ The crucial role of personalised post-purchase emails. ➡️ How to turn casual buyers into loyal customers. ➡️ Practical tips for creating a post-sale experience that resonates and retains. The sale is just the beginning. Come along to navigate the journey of turning one-time buyers into brand advocates. https://lnkd.in/gS_3Ei3x

𝗛𝗼𝘄 𝗜 𝗔𝗹𝗶𝗴𝗻 𝗕𝘂𝘆𝗲𝗿 𝗮𝗻𝗱 𝗦𝗲𝗹𝗹𝗲𝗿 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗜𝗺𝗽𝗮𝗰𝘁 𝗧𝗟𝗗𝗥: 𝙻̲𝚒̲𝚔̲𝚎̲,̲ ̲𝚁̲𝚎̲𝚙̲𝚘̲𝚜̲𝚝̲,̲ ̲𝙲̲𝚘̲𝚖̲𝚖̲𝚎̲𝚗̲𝚝̲ ̲𝚢̲𝚘̲𝚞̲𝚛̲ ̲𝚎̲𝚖̲𝚊̲𝚒̲𝚕̲ ̲𝚒̲𝚍̲ and get 𝗺𝘆 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗷𝗼𝗯 𝗱𝗼𝗻𝗲. There’s a critical gap in many marketing strategies—𝗯𝘂𝘆𝗲𝗿𝘀 𝗮𝗻𝗱 𝘀𝗲𝗹𝗹𝗲𝗿𝘀 𝗮𝗿𝗲 𝗼𝗳𝘁𝗲𝗻 𝗼𝘂𝘁 𝗼𝗳 𝘀𝘆𝗻𝗰. 𝚂̲𝚎̲𝚕̲𝚕̲𝚎̲𝚛̲𝚜̲ ̲𝚙̲𝚞̲𝚜̲𝚑̲;̲ ̲𝚋̲𝚞̲𝚢̲𝚎̲𝚛̲𝚜̲ ̲𝚙̲𝚞̲𝚕̲𝚕̲, and the timing rarely aligns. CMOs, marketing heads, and business leaders often focus on demand generation, but struggle to connect buyer needs with seller expectations. 𝗧𝗵𝗶𝘀 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗮 𝗴𝗮𝗽 𝗯𝗲𝗰𝗮𝘂𝘀𝗲: 𝗕𝘂𝘆𝗲𝗿𝘀 𝗺𝗼𝘃𝗲 𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗽𝗮𝗰𝗲, carefully weighing decisions. 𝗦𝗲𝗹𝗹𝗲𝗿𝘀 𝗽𝘂𝘀𝗵 𝗳𝗼𝗿 𝗾𝘂𝗶𝗰𝗸 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀, driven by immediate KPIs and sales goals. 𝚃̲𝚑̲𝚎̲ ̲𝚚̲𝚞̲𝚎̲𝚜̲𝚝̲𝚒̲𝚘̲𝚗̲ ̲𝚒̲𝚜̲:̲ ̲𝙷̲𝚘̲𝚠̲ ̲𝚍̲𝚘̲ ̲𝚢̲𝚘̲𝚞̲ ̲𝚋̲𝚛̲𝚒̲𝚍̲𝚐̲𝚎̲ ̲𝚝̲𝚑̲𝚒̲𝚜̲ ̲𝚐̲𝚊̲𝚙̲?̲ 𝟭.𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝗴𝗼 𝘄𝗿𝗼𝗻𝗴: • 𝗕𝘂𝘆𝗲𝗿 𝗜𝗻𝘁𝗲𝗻𝘁 𝘃𝘀. 𝗦𝗲𝗹𝗹𝗲𝗿 𝗨𝗿𝗴𝗲𝗻𝗰𝘆: Buyers want to make informed decisions, while sellers rush to convert. This mismatch leads to lost opportunities. • 𝗠𝗶𝘀𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Buyers crave tailored, value-driven content. Sellers often default to broad messaging that doesn’t hit home. • 𝗠𝗶𝘀𝘀𝗲𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗶𝗺𝗶𝗻𝗴: Engaging buyers at the wrong stage—too early or too late—results in low response rates, buyer disinterest, and lost trust. 𝟮. 𝗛𝗼𝘄 𝗜 𝘀𝗼𝗹𝘃𝗲𝗱 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: Here’s how I helped brands align perspectives and time buyer engagement perfectly for maximum impact: • 𝗜𝗻𝘁𝗲𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: I mapped content to the buyer’s journey, ensuring that communication reached them at the right stage—whether they were in the research phase, comparison, or ready to buy. • 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: I developed personalized, solution-driven content that addressed key buyer pain points, resulting in higher engagement and more qualified leads. • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗶𝗺𝗶𝗻𝗴: Leveraging intent data and analytics, I helped brands time their outreach with precision, reducing the gap between when buyers are ready and when sellers act. 𝟯. 𝗦𝘁𝗲𝗮𝗹 𝗺𝘆 𝗽𝗿𝗼 𝘁𝗶𝗽: • 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗕𝘂𝘆𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Speak directly to buyer pain points and needs—not just product features. • 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗗𝗮𝘁𝗮 𝗳𝗼𝗿 𝗧𝗶𝗺𝗶𝗻𝗴: Use intent data to engage buyers when they’re actively searching for solutions, not when your team is ready. • 𝗔𝗱𝗮𝗽𝘁 𝗤𝘂𝗶𝗰𝗸𝗹𝘆: Buyer behavior changes over time. Stay flexible and continuously refine your strategy to remain relevant. #ContentStrategy #BuyerAlignment #MarketingGrowth #DemandGeneration #B2BMarketing #InboundMarketing #CMO #LeadGeneration

😁 3 reasons you're not making sales ! 1.You're not asking for the sale 2.You don't have a clear sales message 3.Your asking for commitment to soon It is 2024 but if you don't change your sales strategy, you will only continue to have bad results. 😑 Change 🤑 only happens when you make it. Yet I see marketers make this same mistake time and time again ! 😔 Utilizing touchpoint marketing is essential for building trust by establishing authority and conveying value.💲 Inexperienced marketers simply ask for the sale in an akward way their is a difference between indirect and akward. 🛑 If what your doing is not grabbing the attention of the consumer it'll simply be ignored. On average a consumer has to go through 8-12 touchpoints before they finally commit to a sale. By not taking the time to study your consumer and find out what influences their purchase decisions you never really have a good strategy to use tactics that make you appear trustworthy. 📉 What happens is you end up asking for a sale too soon appearing distrustful just like every other sleazy marketer out there doing the same thing. They have a diluted sales message that is not easily integrated into the buyers journey. This just makes consumers become dissatisfied and go elsewhere for what they need. Book a free strategy call with me using the link below ⬇ if you'd like to know how you can establish the trust and loyalty from a dedicated customer base who become advocates for your brand. 🔔 Follow me for updates on how you can skyrocket🚀your ecomBiz ! ------------------------------------------------- #branding #brandpositioning #mindset #knowledge #marketing https://lnkd.in/eynnQ32X

My job as a marketer is to understand what customers want when making purchasing decisions. Transparency has become increasingly important to modern consumers, according to recent studies. Here are the facts: 👉 Consumers have become more distrustful after COVID 👉 Their expectations are a lot higher 👉 They are seeking highly memorable brand experiences Businesses need to understand that potential customers expect clear and honest communication from the brands they interact with, including transparent pricing, product information, and purchasing processes. The good news is that you can build trust with potential customers sooner than you think. This is how: ✅ Add pricing to your website and socials ✅ Be clear about your process or how you work ✅ Make it easy for potential customers to book a call with you ✅ Be clear about your offers and inclusions and how to purchase ✅ Add social proof to your website and socials When they have all the information they need, you’re effectively shortening the sales process! It's a win-win for everyone! To learn more about how I can support you in your marketing and sales journey, you can: 🔹Book a call via the link in my profile 🔹Email me - kristy@huntermarketing.co 🔹Check out my testimonials, services & pricing on my website - https://lnkd.in/gFwD62RY 🦊 Kristy x #marketingstrategy #customerjourney #customerexperience #salesprocess #marketingtips #marketingadvice #brandtransparency #brandexperience

𝗗𝗼 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗹𝗶𝗸𝗲 𝗮 𝗯𝘂𝘆𝗲𝗿? Ask yourself, "What's my buying decision-making process?" I'm sure the answer differs from your selling approach, and you don't even know it. As proud providers of top-notch goods and services, it's natural to believe that our features, benefits, and unique selling propositions are what convince the customer to pick us up. HOWEVER, are we unknowingly providing weak excuses that encourage them to pick us off? Again, ask yourself, "How do 𝙄 buy?" It's likely a process of elimination—disqualifying the myriad options to find the ONE THAT'S LEFT—the same as your customers' process. 𝗙𝗔𝗖𝗧 Your customers don't shop to buy. They shop NOT to buy by systematically narrowing down the options one by one; competitors are rejected until the shopper 𝘧𝘦𝘦𝘭𝘴 they've found the right solution to their problem. Reasons for being culled could be obvious, such as not being a good fit or price point. Even if YOU ARE THE BEST choice, inappropriate brand position, tone-deaf messaging, or lack of authenticity could cut you from consideration and force your potential customer to become someone else's. 𝗧𝗵𝗲 𝗹𝗮𝘀𝘁 𝘀𝗵𝗮𝗹𝗹 𝗯𝗲 𝗳𝗶𝗿𝘀𝘁. Reduce the likelihood of being eliminated.  🎯 Lead With Values: Instead of solely highlighting the features or benefits you offer, emphasize the values that your brand represents.  🎯 Streamline Your Message: Avoid overwhelming customers with too much information.  🎯 Personalize the Experience: Tailoring your marketing efforts to address particular needs and preferences to help create a more meaningful connection with customers.  🎯 Simplify the Decision-making Process: Make it easy for customers to understand why your product or service is the best option for them. Eliminate unnecessary complexity and provide clear guidance on how to proceed. Shoppers are not necessarily looking to buy the best option; they eliminate choices until they find the One That's Left. This shift in perspective challenges traditional marketing strategies and calls for reevaluating how businesses approach their messaging and branding. That's 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻™. Are you still here? Let's chat. Todd@BurgardAgency.com www.BurgardAgency.com

Dtc Brands, Did you know that emails are read for less than 9 seconds? --> This email by BOOM! Beauty was only 80 words but it was their highest clicked email. - I'm not saying only create 9-second reading time emails. ↳ But more copy does not mean more clicks necessarily. - Emails with less than 200 words produce the most engagement. ↳ Next time you write an email have this in mind. - Experiment with different lengths & find out what works for your brand ↳ But eliminate unnecessary words. Found this helpful? Let's connect. P.S. Shoutout to the team at BOOM! Beauty who crafted this Excellent Email!

What paralyzes you in your buying experience, digital or otherwise? Do you get overwhelmed, do you get lost, do you get stalled on a step in the purchase experience? What are you doing to remove these obstacles for your prospects?

Ready to boost sales with scarcity marketing? 🚀 Scarcity marketing creates urgency by limiting time or availability, driving quick purchases. It plays on FOMO and can be used effectively through limited-time offers or low-stock alerts. 🔥 Proven strategies: • Flash sales with tight deadlines ⏳ • Exclusive memberships or VIP access 🎟️ • Seasonal offers or holiday specials 🎄 • Countdown timers to boost urgency ⏱️ • Show real-time stock levels 📦 Start creating demand today! Scarcity Marketing: 8 Powerful Ideas to Drive More Sales in 2025 - https://lnkd.in/gp7EGg8c

"For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough." --Zig Ziglar The brands I love are the ones who are unabashedly enthusiastic about what they’re selling. Unfortunately, these brands are few and far in between. And it’s a shame because too many brands with a great product hide behind bland and generic messaging. The result? They're eating the dust of their competitors. This is how brands that are killing it show their enthusiasm: -They’re bold in their messaging and are not afraid to stand out. -They take a firm stance and are not afraid to be contrarian. -They’re innovative and show fearlessness in their offerings. Want to stand out? Start here: Take a good hard look at what you're doing and how you're serving your users or customers. Now take a good hard look at what your biggest competitor is doing. What are they doing that you do better? Take that and start shouting it from the rooftops. DM me to talk more about how you can pull ahead from the rest of the pack. #sales #marketing #emailmarketing