Millwright Holdings reposted this
Big brands like McDonald's continue to shake up the QSR industry. What can we learn from their strategies? 🍔 With 15+ years of #franchise industry experience, Bolt PR’s Managing Director, Laura Murphy, shares her insights with NBC News' The TODAY Show on how McDonald's continues to resonate with consumers through value, nostalgia, and innovative marketing strategies. From the viral Grimace campaign to the customizable drink menu, discover what drives #consumerloyalty in today’s fast-paced market. Read more of Laura's insights here: https://lnkd.in/gNjHjjYG
Michelle Lenhart
5mo
Not one, but two TODAY appearances! Both equally as good Laura Murphy
Raquel Henry
5mo
Love this Laura Murphy!
Blaire Ritter
5mo
Stellar insight, Laura Murphy!
Account Director | Enterprise & Consumer PR
4mothis was such a great segment!