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Big brands like McDonald's continue to shake up the QSR industry. What can we learn from their strategies? 🍔 With 15+ years of #franchise industry experience, Bolt PR’s Managing Director, Laura Murphy, shares her insights with NBC News' The TODAY Show on how McDonald's continues to resonate with consumers through value, nostalgia, and innovative marketing strategies. From the viral Grimace campaign to the customizable drink menu, discover what drives #consumerloyalty in today’s fast-paced market. Read more of Laura's insights here: https://lnkd.in/gNjHjjYG

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Jillian Mushman

Account Director | Enterprise & Consumer PR

4mo

this was such a great segment!

Michelle Lenhart

Public Relations + Digital Marketing Specialist | Media Relations - Thought Leadership - Content Marketing - Social Media Marketing - Community Relations

5mo

Not one, but two TODAY appearances! Both equally as good Laura Murphy

Raquel Henry

Senior Account Executive at Bolt PR

5mo

Love this Laura Murphy!

Blaire Ritter

Account Manager at Bolt PR (A Millwright Agency)

5mo

Stellar insight, Laura Murphy!

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