💰I'm an inch away from having my first £20,000 month and it's f*****n crazy to me. But here's why it's not what it seems: For my first 6 years of building startups, I was focused on one thing: capital creation (read: creating enough money to stay afloat) And most of the time, I barely managed. The truth is in my entire career there hasn't been a single year that I have made more than $25,000. I've been on an endless cycle of building, scrimping, iterating, failing, and starting again. So to open Stripe and see nearly £20k processed in 4 weeks. This should feel like a freakin' enormous milestone, right? Making what I'd usually make in a whole year, in a single month?! But I'm holding off from poppin' the champagne, because I realize I've simply entered a new phase of the business. From *capital creation* to *capital allocation* Now that we're making meaningful revenue, I need to tap into a whole new skillset: spending it well. Honestly, this is pretty scary. In many ways, it feels new and uncomfy and out of my wheelhouse. How do we protect our values as we scale? Am I being an ethical, effective leader in the world? How can I make sure I can keep paying my incredible team? How can I not f*** up this incredible thing we've created? The pressure on founders is immense not because of the day-to-day, but because we're consistently reaching new phases. We're playing in the unknown. We're trying to make it look effortless, but there's so much overthinking, second-guessing, and making educated guesses. I'm so proud to be here, but I'm nervous / ecstatic / humbled/ grateful / excited (ALL THE FEELS) to see what this next phase brings for me and my tiny team I hope sharing this resonates with the builders out there! ❤️ PS: thank you EVERYONE for your amazing amazing amazing support through every phase of Generalist World, let's go get this next one 🌀🌀 🌀 🌀 #bootstrapping #buildinpublic
This is wonderful. Value creation vs capital allocation. There definitely is a shift as you move gears. Thank you for sharing Milly. Re:capital allocation - I’d urge the original and forever goal of the venture is to achieve the mission, so capital allocation should be aimed firmly towards that. It can get tricky when founders lose sight of this. Congratulations on your success and best wishes!
Congratulations, you got this 🤘 Scaling in the way you want is less about allocation, and more about clarity, communication, and design. With clarity, you'll make sound decisions. Communicate effectively and efficiently and you'll convey that clarity to everybody involved. Design your business appropriately and you'll have clarity
Seeing you grow, flourish and DOMINATE gives me happy feels 😘
I love the vulnerability here Milly, thanks for sharing 🙏 don’t forget Founderful is ready and waiting if you could do with a support crew 🙌
It is exciting but there’s always pressure to do the right thing and see around corners for the risks you can’t yet perceive. It’s stressful. So you are wise to celebrate but hold back.
You deserve it and I know you will make the very most of it.
Congratulations and yes to all the feelings. You’ll figure it out like you did last time and like you will do next time ☺️
From one generalist Milly to another - CONGRATS!
Would love to know more about what it is that you do 🫡