Milwaukee Symphony Orchestra’s Post

LEGO as the new platform for a biopic is blowing my mind right now, in all the best ways

I admire his creativity to tell his story in an unconventional way.

Musicians, have you been planning to rebrand or potentially switch up your artist name on DSPs? Here’s a step by step guide to get sorted through Musible ✍️

A bit of behind-the-scenes on the music/audio side of #LilGuardsman - From the very beginning of Lil' Guardsman's pre-production, we knew that we wanted to incorporate my background as a musical theatre composer in the game somehow. We had the idea of a demented Disney princess-type character coming to the gate, and being interrogated by Lil. Another thing we knew: reflecting Artiom Komarov's overall feelings about musical theatre - Lil would NOT be impressed by the singing psychopath. It was a unique challenge to compose music and lyrics that fit interlocked, but also responded to player choice. Depending on if you select trust/doubt/or tease, the song lyrics you hear are different. A technical hurdle was figuring out how to seamlessly move back and forth between the looping background music between choices and the sung parts. Our solution became that whenever Chloe sings, that audio file interrupts the looping background music with a 1 beat pickup. It's not perfectly seamless, but it was the solution that means that the player doesn't have to wait for BG loop to end to hear the next segment. It's the option that felt the most 'live'! #FunFact: There are numerous ways to hit a fatal game over with Chloe, which causes the player to restart the turn. Imagining a player hitting these land mines, who might not want to hear all the singing a second time (again, looking at you Artiom), we built in the ability to skip the sung elements on the second playthrough. The Chloe turn is a surprise and a weird pop of flavour in level 3, just when you think you know what the game is going to give you. It's fun that we created a world where stuff this weird and wacky still fits, but doesn't totally break the game logic. Can't wait for folks to meet Chloe. Here's a taste, showing what happens if you're lulled into a false sense of safety based on the singing, and don't pay close enough attention to what she's actually saying!

In an overstimulated market, one thing is clear. There is no elite artist without an elite development. https://bit.ly/3R92AV3 #musicindustry #streamingservices #artist #musicservices

HUGE step forward that transcends the Hospitality concept and industry.

Airbnbs Experiences-focused summer product release will give 4,000 lucky winners the chance to enjoy some truly unique experiences from a living room session with Doja Cat, to a night in the Ferrari Museum. Beyond an incredible marketing activation, what could this mean for the future of AirBnB experiences? Travellers today crave unique experiences. Research from Get Your Guide showed 95% of travellers prefer to spend at least part of their trip on new and unique experiences. The nature of AirBnB experiences, led and operated by locals, rather than well-known experiences brands, provides exactly that originality. However, there have been question marks over the scalability of this approach and achieving the required density of product to serve travellers across the 220 countries it operates in. With AirBnB operating these headline experiences on a competiton bases, will Icons purely be a marketing play? or a notable step in an evolving strategy for AirBnB who have what it takes to be the biggest operator of experiences?

Iconic. For years, Airbnb has been redefining brand activation and brand partnerships by opening the door for guests to literally live inside brands that shape culture and personal identities. Not simply an alternative to a hotel stay, they consistently tap into what it means to really live (even if for only a day) in a completely different world. And now delivering more extraordinary experiences hosted by some of the most iconic people and moments in music, film, TV, art, sports, and beyond. The true power of experience - and a real sense of FOMO (if they kids are still saying that) on display that puts the Airbnb brand and their distinctive offering in the spotlight with some major borrowed equity. Floating away in the UP House, Hanging with Kevin Hart, and living in the clock of the Musee d'Orsay are my favorites at first glance (Purple Rain honorary mention), but I know there will only be more to come because Airbnb knows how to play the long game with this institutionalized, winning brand behavior. What iconic experience would you choose? What do you want to see next? #experiential #brandactivation #brandbreakthroughs #marketingagency

Legendary is often an over used term however in this instance only right. franz stahl with Scream, Washington, D.C. punk band are touring U.K. next month. Franz was in The Foos Fighters previously and Dave Grohl was Scream’s drummer b4 Nirvana. Anyways cut to now and Dave has signed and plays on their new album. If there’s such a thing as musical karmic justice then Scream are massively overdue a hugely wider audience; once heard, smitten! Could be the perfect example of hidden musical gems the synch world (advertising, TV, film, gaming) rarely uncovers, albeit wants to however when it happens, boom! Kudos and win wins 🌟😎👌 Synch’able bangers for your listening pleaure: ‘DC Special Sha La La’ (Official Video) https://lnkd.in/eG8CYthK ‘Elevate’ https://lnkd.in/eTc6TDKg And more: Spotify https://lnkd.in/e8yT-BrU Apple Music https://lnkd.in/eeqRgEcY Pls hit me up to discuss any synch ideas. https://lnkd.in/ezTqbA48 #musicdiscovery #advertisingandmarketing #advertising #creativity #brandpartnerships #marketing #musicindustry #tv #film #gaming #technology #bbcsounds #guildofmusicsupervisors

Legendary is often an over used term however in this instance only right. franz stahl of Scream, Washington, D.C. punk band are touring U.K. next month. Franz was in The Foo Fighters previously and Dave Grohl was Scream’s drummer b4 Nirvana. Anyways cut to now and Dave has signed and plays on their new album. If there’s such a thing as musical karmic justice then Scream are massively overdue a hugely wider audience; once heard, smitten! Could be the perfect example of hidden musical gems the synch world (advertising, TV, film, gaming) rarely uncovers, albeit wants to however when it happens, boom! Kudos and win wins 🌟😎👌 Synch’able bangers for your listening pleaure: ‘DC Special Sha La La’ (Official Video) https://lnkd.in/eG8CYthK ‘Elevate’ https://lnkd.in/eTc6TDKg And more: Spotify https://lnkd.in/e8yT-BrU Apple Music https://lnkd.in/eeqRgEcY Pls hit me up to discuss any synch ideas. #musicdiscovery #advertisingandmarketing #advertising #creativity #brandpartnerships #marketing #musicindustry #tv #film #gaming #guildofmusicsupervisors https://lnkd.in/ezTqbA48