MiO Marketplace’s Post

Transcript

This is Sean Halter at this week CBG bites presented by Maya Marketplace and part of the CPG guys network. Quick reminder, Mia is the ultimate toolkit for CPG brands, their agencies and the many media companies that surround the CPG space. If you're CMO or member of a marketing team and you aren't using neo match, you're missing out on them helping to put out your biggest fires. Just click on the brand match link over at mayomarketplace.com. Mio, the marketers matchmaker. We got a chance to chat with Linfield, head of strategy at future brand North America. They recently released their future brand consumer index for. PG Here's one of those insights, especially around avoiding planification. I I think brands want to stand out and be different and lots of smart people are, are working very, very hard at doing so. But I think their heads down, so caught up in looking at the same research that leads them to the same insights and they're focused on the same analytics on the back end. So where we really see brands winning today are the ones that are really stepping back, examining the behaviors of their audience. Finding a role in their story so that really can remain true to who they are, differentiated, but really truly relevant. So I think of a brand like Sarah V and what they're doing today to break the mold, Co creation with influencers and all these innovative fresh ways. Or a liquid death that is not behaving like at all like a traditional water brand. They're behaving like an entertainment brand that happens to sell water. Chew on that and that's your CPG Bites for this week presented by Mio Marketplace, a platform for brands and all the partners they need to succeed Mio the Marketers matchmaker.