MiQ’s Post

Drawing insights from a survey of over 1,200 industry leaders worldwide, including top brands, agencies, media companies, and tech platforms, this report provides a view of the transformation ahead for marketers. Key trends insights: Sustained optimism: Our research, conducted through TechValidate, signals a continued surge of optimism in the industry for 2024, especially in macro ad trend spends, with a distinct focus on Connected TV (CTV), digital video, and paid social. Identifying opportunities: The report sheds light on significant opportunities, such as applications of AI, first-party data mastery, and critical developments in the ad verification space. #MarketReport #CTV #digitalvideo #paidsocial

The advertising landscape is evolving faster than ever, with innovative ad opportunities on platforms like Perplexity AI, targeted campaigns on streaming services and creator-led media channels. 2025 is set to be a year of transformation and opportunity, and Vested Vice President Chad Schmidt put together his thoughts on the top trends you need to look out for. Some of the key takeaways: ✨ A digital-first approach is critical, but traditional media still holds value. 📺 Social media and TV remain the most influential platforms across all generations. 🏈 Live sports continue to dominate for high-income audiences. 🤖 Generative AI and creative tech (AR/VR, OOH) are reshaping how brands engage consumers. Check out the rest here: https://lnkd.in/eyDVDvHQ #AdvertisingTrends #GenerativeAI #MediaStrategy

Exciting news in the world of shoppable entertainment on TikTok! 🛍️ Smartly.io is leading the way as TikTok's inaugural partner for Video Shopping Ads, bridging the gap between entertainment and commerce. Here's why this partnership is a game-changer for brands looking to drive sales and audience engagement: - Discover new products and brands through TikTok ads - Drive sales with shoppable videos that seamlessly lead to checkout - Automated workflows to scale campaigns, optimize ads, and test variations efficiently - Boost discoverability, engage key audiences, and enhance shopper engagement with customized reporting and real-time data insights The future of shoppable content is here, and it's time for brands to embrace this innovative way of reaching audiences! 💥 https://lnkd.in/g7R-HhFj

🎓 Exciting guest lecture in our master course "Managing Digital Media" 🎓 Yesterday, the CTO from Virtual Minds, Thomas Peruzzi, held an inspiring guest lecture in our Master's course on Managing Digital Media. During the lecture, he discussed their innovation-driven omnichannel programmatic advertising and how Virtual Minds focuses on European market needs, values, and particularities. His key insights included: 🌍 From Europe, for Europe: Virtual Minds ensures strict compliance with EU data protection regulations while hosting in Germany. Their expertise is crucial as the European ad market significantly differs from the US market. 🔗 Fostering collaborations: As we move away from third-party cookies, the industry is embracing innovative solutions and stronger partnerships to ensure effective targeting and personalized experiences. 📺 Digitalization of linear TV advertising: Utilizing audience data for linear TV campaigns (CPM), real-time matching with the most suitable advertiser, enables a step-by-step optimization of linear TV advertising. Thank you for sharing your insights and experiences! ⭐ #digitaltransformation #ai #programmaticadvertising #adtech #innovation #EUdataprotection #linearTV

Sweet Booth with Viant Technology! We rolled into a pretty Sweet Booth with Viant’s Chris & Tim Vanderhook ! We cruised through sizzling CTV trends for 2025, chatted about Viant’s top-tier CTV solutions, and discovered how their AI is transforming media planning, measurement, and insights. Plus, Richie Hyden and Field Garthwaite chatted about Viant’s acquisition of IRIS.TV, enhancing targeting and measurement for TV buyers. Get ready for a transparent, open web and AI that knows exactly what’s next! #sweetsuites | The Advertising Forum | Marketecture Media

From Google's U-turn on eliminating third-party cookies to discussions around connected TV, contextual advertising and generative AI, here's a wrap-up of the top news and announcements from the regional adtech landscape during 2024. Find out what each of these regional adtech players were up to in 2024: Google | Criteo | Equativ | DXTA Technology | Incubeta | Mubashir | Aleph Group, Inc | MEmob+ | ADScholars | ArabyAds | MiQ | Seedtag | Pixis | Yango Ads | WebEngage #Advertising #AdTech

As AI continues to transform programmatic advertising, it’s crucial to stay ahead of the challenges it can create. Our latest guide highlights one such challenge—audience reach imbalance—and offers practical insights for maintaining campaign integrity. #ProgrammaticAdvertising

On a recent post about curation, the most-liked comment argued that curation is an “ad network by another name.” But ad networks just connect buyers with a limited subset of supply. The idea of curation is that you’re developing a custom audience based on data modelling and then activating that audience against the supply where you can reach it most efficiently. Curation houses like Azerion and Audigent create the custom audience. SSPs like Pubmatic, Index, and Xandr activate it against inventory. Curation is not just a fancy name for an ad network. It’s a newer approach that provides more value than simply slicing up inventory.

The CTV advertising landscape is evolving rapidly, with AI technology playing a crucial role in enhancing publisher revenues and optimizing monetization strategies. At Nexly, we're at the forefront of these changes, and we're excited to share some key insights: Data-Driven Decisions: AI empowers publishers to make smarter decisions by analyzing viewer behavior and preferences, leading to more personalized ad experiences and increased engagement. Efficiency Boost: Automation of ad placements and bidding processes reduces operational costs and increases efficiency, allowing publishers to focus on content quality and viewer satisfaction. Maximized Revenue: Advanced targeting capabilities enable publishers to reach the right audiences at the right time, maximizing ad revenue and ROI. As the CTV ecosystem continues to grow, embracing AI is not just an advantage—it's essential for staying competitive and successful. Explore our solutions and see how Nexly can elevate your monetization strategy. #CTVAdvertising #AI #Monetization #Innovation #Nexly #IndustryInsights

These 3 topics had ad industry leaders buzzing at #Cannes Lions this year! *Champagne not included🥂 1. Artificial Intelligence: #AI dominated discussions, showcasing its quickly evolving role in digital marketing. Key players unveiled AI-driven strategies and products, highlighting unique applications and signaling that AI is here to stay in #digitaladvertising. 2. CTV & Measurement: Connected TV was a major focus, with new data solutions and video currencies emerging to optimize #CTV budgets and enhance audience targeting. Discussions around CTV stressed the importance of improving measurement solutions in the channel's #cookieless environment. 3. Sustainability: GARM (WFA) and the Ad Net Zero US Global Media Sustainability Framework set the tone for discussions around carbon emissions in digital ad campaigns. Experts highlighted the need for speedy adoption of greener practices and framed #sustainabiltiy as a win-win initiative. And check out this recap from Ad Age for a deeper dive into everything Cannes. https://lnkd.in/ecfQtECT