MiQ’s Post

Excited to share my participation in an insightful interview with ET BrandEquity, featuring Lee Puri, Co-founder of MiQ. We discussed the evolving landscape of programmatic advertising in India and its incredible growth potential in TV and retail media. Lee shared how India, with its untapped market potential is set to revolutionise programmatic ad spend. At MiQ, we are committed to leading the charge in making programmatic the cornerstone of media investment with insights-driven strategies and client-centric solutions. Grateful for the opportunity to share our journey. Read more here: 

Programmatic makes #DOOH easier to buy at scale. Out of home media has long been a powerful marketing tool, but inconsistent formats, lack of data, and 100’s (1000’s) of media operators make transacting the media a challenge and hold back the real opportunity for share growth. Programmatic solves these issues and I predict as more of our media shifts to programmatic buying, we will begin to see new advertisers and true share growth. OAAA, COMMB, DPAA, Vistar Media, Hivestack by Perion, Place Exchange, Broadsign, Adomni, The Trade Desk, Yahoo, VIOOH, The Neuron, Adkom, Blip, Screenverse, Reveal Mobile, Veridooh, Talon, GroupM, GroupM MENA, Seventh Decimal https://lnkd.in/e5M8qfvY

Retail media networks are expanding their scope. Programmatic ad spending in this space is skyrocketing. This year, ad spending on offsite programmatic retail media will hit $20 billion. That's a massive leap from $7.5 billion in 2023. Retail media networks are tapping into new opportunities, including Connected TV (CTV). Read More 👇 https://lnkd.in/gZ9aF6Pj #AdTech #Programmatic #DigitalAdvertising

Why 2025 could be a pivotal year for retail media networks https://buff.ly/3DRLWFt Retail media networks will serve more ads in 2025 #digital #ads #media #networks

Retail media is now the fastest-growing channel in digital advertising, drawing in brands looking for performance marketing solutions amid signal loss challenges. As retailers pivot from onsite ads to offsite opportunities like connected TV (CTV), open-web programmatic, and social media, there's a sense of excitement to use their first-party data to shake up the digital landscape. #CTV #RetailMedia #Advertising

#AdTech News: Advertisers can now target Kroger audiences through Yahoo's DSP - this is the first RMN deal for the Yahoo Advertising tech platform since it launched its retail/commerce media team in January. This is KPM's second DSP partnership since last Fall and is part of Yahoo's focus on the RMN market. With the US RMN market projected to top $64 billion this year, we can expect more deals between retailers and media platforms. #AdTech #RMN #PaidMedia https://lnkd.in/gZAkSBEt

Retail media networks are expanding beyond traditional on-site marketing, with an increasing focus on offsite marketing channels like connected TV (CTV) and programmatic advertising. This shift is driven by the desire to leverage first-party data and engage consumers across various platforms, creating more personalized and effective marketing strategies. Learn more here: https://ow.ly/GIEl50SXJYv #RetailMedia #MarketingTrends

Nielsen expands YouTube CTV ads measurement in India, enabling deduplicated insights across mobile, desktop, and CTV for comprehensive campaign analysis. read more: https://lnkd.in/gvencB9R Arnaud Frade #Appointment #CrossPlatformAds #AdAnalytics #Advertising #Marketing #CampaignPerformance #CTV #Adtechtoday

*NEW REPORT* Programmatic is huge. But it's changing. There's privacy regulation. Cookie deprecation. ID signal loss. New channels. Older channels changing. New capabilities. But what of programmatic digital Out of Home? Well, it's a great question. So we gathered together 10 leading experts in the industry from brands, agencies and programmatic specialists to give us their views.   From Cookies to Cohorts in Context - a free snapshot of why digital marketers are taking a close look at #DOOH. Download now: https://lnkd.in/eE7HhAhj #programmatic | #digital | #media | #marketing | Clear Channel UK