MiQ’s Post

At PI Live, Awin’s CEO, Adam Ross, introduced the Conversion Protection Initiative (CPI) - a groundbreaking approach to tracking that guarantees no sales are missed and publishers are fairly rewarded. 2025 will be a significant year in our industry to accelerate the quality of tracking set ups. Beyond rewarding publishers fairly, it presents an opportunity for advertisers to properly understand channel performance with the most robust tracking elements configured. The advertisers that will benefit most are those that do just that and stay ahead of the curve. Want to learn more? Watch the full keynote or send in your question for Adam by 29th November for a chance to feature in our Q&A 👉 https://lnkd.in/dER5G6PC

BRB, driving more ROI for our partners. 🏃♀️➡️ VALID™ will now incorporate outcome data from a variety of providers, helping tie ad exposures to conversions like never before. The result? Advertising that sells. ✔️ Read more ➡️ https://lnkd.in/gkpSFUcX

Interesting ASA rulings this morning, covering two key themes: end dates for price promotions, and mid-contract price increases. The key points are: (i) if an advertiser promotes a limited time discount (eg "shop now", "while stocks last", "last chance", "closing sale"), an end date is likely to be necessary. (ii) terms on mid-contract price increases need to be stated clearly and prominently. Linking to them with an asterisk, or putting them a click away, is unlikely to be sufficient. I've been asked about promotion end dates a few times lately, so this is helpful guidance. Meanwhile, mid-contract price increases are going to become a much bigger issue when the new rules on subscriptions set out in the DMCCA come into force, currently expected in April 2026. In light of these rulings, advertisers of subscription services should consider reviewing their terms on price increases.

Your Weekly Data Digest is back! This week, we’re focusing on the shift to private auction video. A remarkable 87% of ad spend is now occurring in private auctions, a significant rise from just 8% in 2020. CPM growth is substantial, with August CPMs up 1200% compared to 2020, and increasing nearly 20% MoM from July this year. Stay informed on these key trends and more. For deeper insights, check out our recent webinar featuring the latest political advertising insights from our STAQ Benchmarking platform. Keep an eye out for the next Data Digest for more stats and updates! View Webinar: https://lnkd.in/eqpJ7YiB #AdSpend #PrivateAuctions #CPM #DataDigest #PoliticalAdvertising

We get it--cpm is a valid media consideration. But in the end, it's campaign results that matter. Relying solely on a single 'lever', like cpm, can deliver one-dimensional results, Or no results. You need a media partner who works all the levers, to get you all the media value you need, on budget. You need Centriply. https://hubs.ly/Q02RqcbL0

Acquisition Cost (CAC), Lifetime Value (LTV), and Lifetime Gross Profit aren't just numbers—they're insights into your ROI and strategic direction. When you know how much it costs to acquire a customer and their long-term value, you can make smarter marketing investments and amplify profits. Are you tracking these metrics effectively? Let's connect to make sure you're maximizing your marketing strategy and boosting your bottom line. #MarketingStrategy #BusinessGrowth #CAC #LTV"

Why spend marketing dollars on players you’ve already acquired?” 🎯 Wise words from Kevin Lloyd (BVGroup) and Matt Sutton (TrafficGuard) in the iGB webinar! They dive into how blocking invalid traffic can slash CACs and boost ROAS. Check the blog! https://lnkd.in/dk5_uakR #CAC #CustomerAcquisition #ROI #InvalidTraffic #AdFraudPrevention #AdFraud #TrafficGuard #DigitalMarketing

Time to Clean House: Why We Must Eliminate MFA to Protect Legitimate Publishers in Our Supply Chain! Andrew Casale calls for a collective action and clean up the supply chain. Ban MFA:  It's crucial to remove Made for Advertising (MFA) sites that compromise the integrity of our digital ecosystem. These sites not only dilute the quality of our advertising environment but also mislead consumers and devalue legitimate publishers. Clean Up Our Ecosystem:  By focusing on transparency and quality, we can enhance the overall health of our digital advertising landscape. This involves rigorous scrutiny and the exclusion of entities that do not contribute positively to our ecosystem. Strategy Shift:  Transition from the reactive approach of blocking domains to proactive engagement with quality publishers through established standards like sellers.json. This standard helps in identifying and doing business with reputable publishers, thereby fostering a more secure and reliable marketplace. Let’s go beyond merely cleaning up the marketplace. Let’s reinforce the foundations of a digital advertising ecosystem that values authenticity and penalizes deceit. ~ Andrew Casale | Index Exchange AdExchanger #AdFraud #AdTech #BanMFA

https://lnkd.in/dwBSuhU9 This week I look into the key attributes for Managed (Non-Programmatic) Pricing. This video is really just intended for people in Pricing and Yield Teams. In particular I take a pretty strong stance on a few attributes that I see teams trying to incorporate into their pricing decisions.   Spoiler Alert - If you are trying to price Cross Elastic effects and Time-Of-Day effects in a Managed Environment, don’t waste your time!   Controversial Take: You are probably spending too much time on incorporating Sell-Through-Rate and time-of-week or time-of-year into your pricing.

Master these two KPIs and your business will CRUSH! (Bonus 3rd at the end) LGP & CAC LGP -Lifetime Gross Profit -Total profit per customer over their lifetime BIG LGP -Low CAC (that’s next) -Get em’ to keep buying -sell high dollar stuff that’s “cheap” to deliver CAC -Customer Acquisition Cost -How much does it cost to get a paying customer SMALL CAC (wow that came off wrong…) -Get as many free as you can (content/referrals) -Hone in marketing (right target, right message) -Really good offer and solve a big problem Make the difference between LGP and CAC as BIG as you possibly can and you’ll be a cash cow. Bonus 3rd? Get a bunch of customers. You don’t have to be a financial genius. But if you’re in business, you need to know #’s. Knowing them means knowing where to adjust. That allows for data-driven decisions. Data-driven decisions = good business decisions. Happy Selling! #sales #kpi #business #financials #numbers #lifetimegrossprofit #CAC #grow #data #makesalesgreatagain #msga #thebiskie Todd Speciale