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Great details for founders to understand if they have, or are considering, a BTC business. In Forerunner’s eyes, a venture-scalable consumer company is one underpinned by technology where either an individual consumer pays for the service or product or the company’s revenue relies on consumer spend or engagement. Through this lens, consumer companies include much more than retail or inventory-holding companies. They show up in all corners of the market and are fueled by a range of underlying trends. They span marketplace, subscription, software and e-commerce business models and range from digital brands and retailers ...
“Compared with enterprise companies, consumer companies are more likely to go public after raising a Series B, more likely to drive efficient growth at the time of an initial public offering and just as likely to trade at 10 times revenue at the time of IPO.” Interesting analysis by Kirsten Green, Jason Bornstein, Luke Erickson from Forerunner https://lnkd.in/eJ7S35rR #venturecapital #startup #saas #b2c