Miryem Anabtawi’s Post

After an incredible journey at Acquia, I’m excited to announce that I’m joining #teamCVS as the Manager of Insights and Analysis! This new role is an exciting opportunity for me to dive deeper into the retail world. It feels like the butterfly effect in action—small choices leading to big changes—and I couldn’t be more thrilled to work alongside Saejal Chatter again after our time at Rapid7. Looking forward to this next chapter and all that’s to come!I'm excited to start my new job! #newjob

Has anyone been following Snoop Dogg’s adventures in Paris during the 2024 Olympic Games? NBC’s decision to bring him on as a commentator has been a total game-changer. At first, it might seem strange – Snoop Dogg isn’t an athlete. But his infectious enthusiasm, cheering alongside athletes’ families, and making light-hearted jokes have made the Games even more enjoyable. People everywhere are saying Snoop Dogg is the best part of the Olympics. This got me thinking about accessibility and the power of making events fun and engaging. The Olympics is a social media-heavy campaign, and when you think about marketing an event as global as the Olympics, it’s all about making the event enjoyable and accessible to everyone. Brands can learn a lot from this. Simplify your messaging, make it human, and ensure it’s accessible to a wider audience. When we make our language and brand more inclusive, we invite more people to join the conversation and enjoy the experience. #Olympics2024 #SnoopDogg #Accessibility #Marketing #InclusiveBranding #B2BTech #NBC #Olympics

With the #Olympics starting this Friday, it’s exciting to see how digital marketing is evolving since the Tokyo 2021 Games. Here are some key trends: • TikTok and Gen Z Olympians: Athletes are sharing behind-the-scenes content and product hauls from the Olympic Village, reshaping audience engagement. • Shift in Brand Strategy: Brands are moving from traditional sponsorships to leveraging Olympians’ personal platforms. Olympians are showcasing products from SKIMS, Nike, Ralph Lauren, and more through TikTok and live events. • Customer Advocacy and Word-of-Mouth: This approach focuses on authentic advocacy and word-of-mouth marketing, creating more personal and exciting brand stories. • Global Examples: Australia’s Olympians with ASICS and Canada’s team with lululemon highlight how brand activations can captivate audiences. •Parallel with Canva Create: Post-event social media buzz and shared experiences from Canva Create underscore the power of memorable brand activations. The Olympics are now a platform for athletes to build personal brands and resonate with their followers, marking a new generation of marketing. #Olympics2024 #DigitalMarketing #BrandActivation #TikTokMarketing #CustomerAdvocacy #MarketingTrends

What do real estate and B2B have in common? They both thrive on understanding and engaging with their audience. I’ve been hooked on the latest Netflix real estate shows, especially “Owning Manhattan,” and one scene with Ryan Serhant really stood out to me. He’s a top player in NY real estate, and he was trying to sell apartments in a new development. Here’s what caught my attention: • Global Reach: Knowing his audience was global, Ryan had his team create marketing assets in multiple languages—Arabic, Russian, Polish, Japanese, Korean, Spanish, and more. This goes beyond mere translation; it’s about showing genuine care for a diverse audience. • Authentic Content: Each team member created their own videos, reflecting their unique cultural perspectives and resonating deeply with their respective audiences. This ensured the content felt authentic and personalized, not just repurposed. • SERHANT. Studios: They have their own media outlet where each agent hosts different series to introduce various properties for different listings. This multi-channel approach targets the same buyers, including B2B decision-makers. • Understanding the Market: This strategy highlights the importance of knowing who your buyers are and the market dynamics today. It’s a great example of leveraging diverse channels to engage with a broad audience. Brands can learn a lot from this. Here’s how: • Leverage Diverse Teams: Use your team’s cultural diversity to create content that speaks to different communities authentically. • Create Genuine Connections: Building real, meaningful engagement goes beyond hyper-targeted ads. It’s about inviting a global audience to join the conversation. This is the kind of personalization people crave—not just hyper-personalization, but genuine, heartfelt engagement. #GlobalMarketing #Personalization #RealEstate #MarketingStrategy #CustomerEngagement #B2BMarketing https://lnkd.in/ec2QKc3a