Misbah A.’s Post

As someone who started their career as a Social Media Manager, I was always required to wear several different hats. This experience has been a blessing, forcing me to develop skills in many areas. I am thankful for this in the long run, but it also came with years of having to fight an uphill battle to have employers understand my value. It's important to recognize that your "Social Media Manager" is rarely just that. Understanding this is crucial. "Social Media Management" is no longer a role that can be overlooked or undervalued. #whoiswithme #socialmediamanagers #socialmedia #marketing

Strategy is a key component to communications and it cannot be overlooked. All too often, social media (especially) is seen as this fun little platform we use, when in reality, it is one of our strongest tools. This means it must be taken seriously and have a strategy aligned to it.

Completely agree and I would argue it's the same for podcast editing. If you expect/want your podcast editor to write show notes, create audiograms and offer creative direction and podcast strategy then guess what? You want a podcast producer. It bugs me when my job is diluted to podcast editor because the editing is a relatively small part of the package, and one you could outsource very cheaply/do yourself/use AI tools like Descript for. As a podcast producer, I do a lot more than that. From writing clickable titles, show notes, creating artwork, audiograms, strategy, and support I do a LOT and my rates reflect that. My journalism background and almost a decade of podcast experience play into that too. That's not to say everyone needs a podcast producer because they absolutely don't. But if you know you want to start a podcast and have no time, then consider how much more than the editing you'll need to outsource.

Absolutely, I see this as true from my experience. Hiring a social media manager today goes far beyond scheduling posts and monitoring comments. As a digital marketing expert, I’ve seen firsthand that effective social media management encompasses market research, strategic planning, creative content development, and even brand direction. Businesses must understand that these roles are integral to their growth and should be budgeted accordingly. A skilled social media manager can significantly enhance brand presence and drive engagement, making them indispensable in the modern marketing landscape.

f you hire a social media manager expecting them to do market research and come up with brilliant content ideas then guess what...you're not hiring a social media manager...you're hiring a social media strategist, content creator, and creative director. And that's why "social media management" is no longer a role that can be looked at as an afterthought. Or one that gets paid pennies. Times have changed and it's time for business owners to understand that hiring a social media marketer is essential & you need to budget accordingly for their expertise. Who's with me? #copied #socialmediamanagers #socialmediamarketing #socialmediamarketers

If you hire a social media manager expecting them to do market research and come up with brilliant content ideas then guess what...you're not hiring a social media manager...you're hiring a social media strategist, content creator, and creative director. And that's why "social media management" is no longer a role that can be looked at as an afterthought. Or one that gets paid pennies. Times have changed and it's time for business owners to understand that hiring a social media marketer is essential & you need to budget accordingly for their expertise. Who's with me?? #socialmediamanagers #socialmediamarketing #socialmediamarketers

If you hire a social media manager expecting them to do market research and come up with brilliant content ideas then guess what...you're not hiring a social media manager...you're hiring a social media strategist, content creator, and creative director. And that's why "social media management" is no longer a role that can be looked at as an afterthought. Or one that gets paid pennies. Times have changed and it's time for business owners to understand that hiring a social media marketer is essential & you need to budget accordingly for their expertise. Who's with me?? #socialmediamanagers #socialmediamarketing #socialmediamarketers

Now THIS is something I wish I could shout from the rooftops. If you are paying your SMM $15/hour, do NOT expect them to do market research, competitive analysis, or strategy. Those are super valuable, high-level skills. “Just make a post” is almost never as simple as all that, and “build us a thriving community” is an insane request when you’re paying peanuts or only employing someone three hours per week. Social media is not an easy job or an afterthought, and it hasn’t been since about 2009. Are you using it to its full advantage? #marketing #socialmedia #digitalmarketing ___________________________________ 💘 Hi, I'm Amy. I'm a veteran copywriter, brand strategist, and digital marketer helping you get your message to your people. 💝 If you're a coach, consultant, or personal brand who is having trouble putting all the pieces together, we should talk. 💥 Send me a DM to sit down for a virtual coffee with me!

If you hire a social media manager expecting them to do market research and come up with brilliant content ideas then guess what...you're not hiring a social media manager...you're hiring a social media strategist, content creator, and creative director. And that's why "social media management" is no longer a role that can be looked at as an afterthought. Or one that gets paid pennies. Times have changed and it's time for business owners to understand that hiring a social media marketer is essential & you need to budget accordingly for their expertise. Who's with me?? #socialmediamanagers #socialmediamarketing #socialmediamarketers

I’m telling you, when you all morph job roles like this? It doesn’t yield good results in the long run. You pass up candidates who can fill the roles separately and optimize your results and then you create a “wrong label” like I’ve stated before and leave the people you’re trying to employ confused or we don’t even try to apply because you asked for extra job roles and responsibilities that doesn’t belong to us. This is called being cheap and cutting corners. You’re going to burn out the one single person doing this. I’ve seen a few previous job listings I’ve been denied for go right back up 3 months later.