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Another great event this week organised by the #LondonQualitativeCommunity (LQC) on how to present and visualise qualitative data! Here are my main key takeaways from each presentation. 1️⃣ Jen Rhymer on presenting multi-case research: Start with a phenomenon-centric introduction, justify its significance, and focus on core findings. Use key quotes to highlight patterns and differences, and be prepared to add more detail in response to questions. 2️⃣ Ruben van Werven on archival research: Think about the audience and prepare your context slides accordingly. Focus on presenting the final analysis, not the steps in the middle. 3️⃣ Kevin Corley on interview data: Use colour to bring quotes in and out of focus. Maintain consistency in the slide design. Show your "big picture" model first and then break it down into smaller components that you explain step by step. 4️⃣ Joelle Evans on ethnographic research: Use the "Diamond approach" to storytelling. Build vignettes with visual aids that provide context to your findings. I absolutely loved the breadth of examples and techniques all four of them offered. That same day, I modified my MRes presentation slides with some of their tips! What did you learn? Thank you Inka Luhrs and Joelle Evans for organising and Bayes Business School for hosting! 

"This is probably the first job anyone has really wanted me to do.” Jane Frost CBE Market Research Society (MRS) CEO told Katie M. when they sat down together in March after 2024 MRS Annual Conference. 👉 Have a read: https://lnkd.in/dH74PxvE This article was first published in the July 2024 issue of Impact magazine #mrx #marketresearch #MRS #leadership

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The recording for our special virtual event, GLADYS: Transforming Qualitative Research is available now! Get a first look at the tech-powered platform that is revolutionizing the landscape of behavioral qualitative research. Watch the full recording: https://hubs.ly/Q02l6fh10 #insights #insightsindustry #marketresearch #qualitativeresearch #qualitative #qual #behavioralscience #wearebehaviorally #behaviorallyinc

Sharing to my network the webinar recording for our recently launched GLADYS, which will be embedded in all of the Qualitative solutions we offer here at Behaviorally. Learn how GLADYS, a tech-enabled platform provides the ability to... • Collate behavioral qualitative data effortlessly for real time insights. • Delve into responses with impromptu probing. • Gamify the qualitative experience to engage consumers. • Predict in-market sales potential of pack designs with PackPower Score™.

As a research professional, planning an online qualitative research project requires different considerations than those for a traditional qualitative project. From recruitment to design and analysis, we’ve outlined the top 10 things to consider before starting your next online qualitative research project.💡 https://bit.ly/3RvdymT #QualitativeResearch #MarketResearch #MRX #insights

TGM Research: From Humble Beginnings to Global Winnings Witnessing TGM Research's journey from day 1 to now has been incredible! From a small, local team, we’ve transformed into a powerful global force, a family of 60+ passionate researchers spanning 18 countries across 4 continents. But we're not just big, we're borderless! Our agile culture thrives on distance, translating to unparalleled global reach, speed, and the highest-quality market research at your fingertips. Ready to access these global insights for your next big decision? Let's connect and see how TGM Research can help you! https://lnkd.in/gaU9kjgE #TGMResearch #GlobalReach #Quality #Speed #MarketResearch #Insights #DataCollection

[ Quantitative Research] “ Structured questionnaires consist of closed or prompted questions (with predefined answers) that require the designer to be aware of or to anticipate all possible answers”. Source and more details: Market Research in Practice, by Paul Hague and others. #marketresearch #quantitativefinance #questionnaire

Unlock the Power of Cross-Sectional Research! Join our upcoming webinar! In this interactive session, our expert panel will delve into the world of cross-sectional studies, exploring: ⚡Best practices for design and implementationn ⚡Data analysis and interpretation ⚡Common pitfalls and challenges Don't miss this opportunity to enhance your research skills and stay updated on the latest methodologies! Register now and be a part of our research community! https://lnkd.in/dVDNuTWP #CrossSectionalStudy #ResearchWebinar #DataAnalysis #ResearchSociety #LearnWithUs