Mislav Jantoljak’s Post

View profile for Mislav Jantoljak, graphic

Experienced B2B marketing strategist, knee-deep in SaaS content & project management.

A USP tale. Newsflash. I’ve never ever met a guy who loves buying pants. Ladies, if you do ➡️🚩. Men, just picture it. 📸 Loud, stale pop music. Heating cranked to 120%. You’re on your 4th pair of potential jeans, praying to whatever diety will listen that they fit. Just so you can get the f*ck out the store and one step closer to getting out of that godforsaken mall. 💨 Good length, but your quads don’t fit. The horror. THE HORROR. John Carpenter can’t scare me like that level horror. You leave the mall, sweaty and frustrated. No new jeans. Mucho aggravation. Well, my latest trip to one of Europa 92 stores went like this. I briefly explain what I need, the store attendant lady uses her cyborg eyes to flash measure my sh*t and suggests 4 models. They fit like a glove for my legs and I walk out of there a happy man in like 5 minutes. This is why this ad is perfect. It doesn’t have to be about what you sell, but how you sell. USP, know it.

  • No alternative text description for this image

Jako kul! Hvala na postu! 😍 Drago nam je što cijenite trud koji ulažemo u edukaciju naših Jeans Experata bez kojih ne bi bila moguća ovako jednostavna i brza kupovina savršenih traperica. 👖 ❤️

Katarina Lovrencic

Senior People Operations Business Partner at Infobip

6mo

Europa 92 seems to have amazing sales trainings. Same thing happened to me - the lady knew my size right away and what models would fit me, I basically only had to choose the colour.

Tomislav Krevzelj

B2B tech marketing expert

6mo

Agree. I've done things to my body that have made it easy to squat +200kg, but impossible to buy pants. That is, until I go to Europa92. They know secrets. And they care.

Romana Blazevic

Head of Marketing at Europa 92

6mo

👖❤️🙌🏼🫶🏼

Igor Vrdoljak

Owner & Co-Founder, Managing Partner @ Netgen | Digital products Development

6mo

Top people working at Europa92. I always exit with two items more then what I came for. And I’m never sorry about that.

See more comments

To view or add a comment, sign in

Explore topics