Mission Field: Innovation, Insights & Strategy ’s Post

At Untapped Innovation, we know that listening to consumers is the key to developing breakthrough products. Building strong consumer insights, reduces risk and increases ROI.    💡 Our wide range of flexible tools help our clients turn these insights into transformative ideas and better products, faster.     Find out more about our consultancy services: https://lnkd.in/enPx8AJ     #UntappedInnovation #Consultancy #BreakthroughProducts #Science #Research #Innovation #ProductDevelopment #ProductDesign #Listening #Technology #Insights Deirdre Walters Sally Kemkers Suzanne Allers

Infuse your innovation process with empathy. Discuss webinar explores virtual qual techniques to deeply understand consumers. Through leveraging technology and next-gen technology can help organizations stay close to customers and lead with empathy. Watch now, on-demand! #discuss #innovation #marketresearch #qualitativeresearch #empathy

Are #innovations on a decline? Is it even worth it to launch #product innovations? 💡🤔 Hear from Ramon Melgarejo, President of Strategic Analytics & insights, share on recent innovation trends and whether it is worth launching innovations. Do you know what your innovation vitality is? 👉 Learn more about Innovation Vitality at: https://lnkd.in/gY9G847H #InnovationTrends #ProductInnovations #InnovationVitality #StrategicAnalytics #Insights #MarketInsights #BusinessInnovation

What fundamental part of your brand can carry through to another category? Is it your technology, your values, or maybe simply how your products make consumers feel? We'd love to hear your responses! Comment below or contact us to talk more: https://hubs.la/Q02s0Vnb0 —————— ➡️ Follow Ebco Trends a Trend-Powered Innovation company 💡 Learn more about our innovation services: https://hubs.la/Q02s0Vnb0 #innovation #trendresearch #trendpowered #fractalthinking #consumerinsights #primaryresearch #secondaryresearch #marketresearch #insights #foresight

The longer you skip market validation in your innovation, the faster your competitors are solving real problems 🤷♂️ You might think you know what customers want, but guessing won’t get you the results you need. By having a structured approach to market testing and actively seeking real insights, you gain a deeper understanding of customer responses throughout your innovation process. This proactive approach enables you to make informed decisions—whether to pivot, adjust, or proceed—ensuring that when you launch, you’re not just hoping for success but are backed by genuine market demand. Data is not just information, it’s the roadmap from innovation to impactful success. ✨

In a rapidly evolving market, staying ahead requires more than just creativity—it demands insight-driven innovation. Here are pivotal questions that can fuel your product's journey to the forefront: 1. What unmet needs exist in our target market? 2. How can we leverage data to enhance our product? 3. What emerging technologies can we integrate? 4. How can we improve the customer experience? By asking these questions, you're not just developing a product; you're cultivating an innovation mindset that keeps your offerings dynamic and competitive. #innovation #productdevelopment #marketresearch #customerinsight

Cross-industry benchmarking helps with thinking bigger and broader to not just keep up but 𝐬𝐞𝐭 the pace. Creating a consumer experience that’s not just leading but 𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠. Differentiation is key. Looking beyond your industry can be the game-changer in developing a consumer experience that truly stands out. #CustomerExperience #CrossIndustryBenchmarking #Innovation #BusinessStrategy

4 Innovation Pitfalls to Avoid! ❌ A real challenge with innovation is one of risk. Trying to innovate without a clear sense of where to head leads to frustration and sub-par results. We have suggested the 4 most common pitfalls of chasing innovation. Instead of trying to make innovation happen randomly, plan it into your process by incorporating more ongoing user research, competitor analysis and data benchmarking. Learn more here 👉https://lnkd.in/e9HCM8ep #Innovation

When evaluating the potential of an innovation, the value proposition is the common thread between desirability and feasibility.

 ✔︎ If an innovation doesn’t uniquely solve a problem in a way that adds value to the customer, no amount of marketing brilliance will save it.

 ✔︎ At MSW Research, we’ve consistently found that without a strong, customer-driven value proposition, even the most creative campaigns will struggle to deliver to a brand’s potential and forecasted expectations. Don’t let your innovation be dead on arrival—ensure your value proposition is tied directly to sales potential and backed by operational excellence.

 ➟ Connect with us for insights from our three-part series on Importance of Predictive Metrics for Innovation insights into Desirability, Viability and Feasibility.

 #MSWResearch #InnovationStrategy #ValueProposition #CustomerDriven #BrandGrowth

In the ever-evolving landscape of business, innovation isn't just a buzzword—it's a necessity. But how do you turn a spark of an idea into a groundbreaking product or service? The answer lies in market research. By, Identifying Market Gaps, Understanding Consumer Needs, Evaluating Feasibility and Demand, Enhancing Product Development, Doing Competitive Analysis, And Measuring Impact and Iterating, One can leverage data-driven insights that can lead to unparalleled innovation and uncover new opportunities for your brand. Unlock the full potential of your ideas with MMRS. Discover how our market research solutions can pave the way to innovation and new opportunities for your brand. #IdeaToImpact #MarketResearch #Innovation #BusinessGrowth #ConsumerInsights #MMRS #DataDrivenSuccess