MITER Brands’ Post

It’s not enough to build a brand strategy you love – you have to use it to make hard, bold tradeoffs. Sometimes I get the question from CEOs who have just completed a brand strategy – how do we make the most of this? And I encourage them to model their commitment to the brand overtly and often. Using the brand as a North Star for the whole organization to see gives employees air cover to do the same. This is a significant (some would say the MOST significant) unlock from brand – it scales your leadership down and out, so that everyone is creating untold value for the business.  #brandstrategy #leadership

How significantly can a brand's reputation impact sales and growth? EssenceMediacom’s Kristin Gower, Wavemaker’s Stuart Sullivan-Martin and Burson’s Dr Zac Posada-Baynham dissect the four key components - leadership, heritage, quality and value – that the world's largest brand study BAV outlines as being essential for reputation building. Find out how brands are living organisms that need to nurture their reputations and more highlights from The Living Brand study👇

The Quintessential Navigator for Your Gin Brand's Voyage In the competitive gin market, Steven emerges as the quintessential navigator for brands aiming to scale while maintaining their unique identity and sustainability ethos. With his unparalleled strategic insight, global experience, and operational expertise, Steven is the ideal Non-Executive Director (NED) to guide gin brands through challenges such as sustainability, market differentiation, international expansion, and maintaining quality during growth. His comprehensive approach ensures that brands not only navigate these challenges successfully but also stand out in a crowded marketplace. Engaging with Steven offers gin brands a strategic partnership that promises to elevate them to new heights of success and distinction. For a deeper insight into Steven's capabilities and how he can transform your brand, visit Steven's Profile. See link for recent article: https://lnkd.in/eP5syQXK #LeadershipExcellence #InterimExecutive #StrategicLeadership #CorporateTransformation #NonExecutiveDirector #InvestmentStrategy #BusinessTurnaround #CorporateGovernance #ExecutiveLeadership #BoardroomLeadership #StrategicInnovation #ChangeManagement #CrisisManagement #CorporateStrategy #MergersAndAcquisitions #PrivateEquity #VentureCapital #OperationalExcellence #MilitaryLeadership #GlobalBusinessStrategy

Leadership, heritage, quality, and value are the cornerstones that drive reputation, leading to brand growth. Brands are akin to "living organisms," where their growth or demise hinges on reputation. Discover how brands can nurture their reputations and more insights from The Living Brand study.👇

Exciting Announcement!   Today we are starting our collaboration with Sustainable Brands and industry giants like Walmart and AB InBev, to develop an industry Playbook focused on Consumer Behavior Change.    ♻As leaders within Behavioral Design for sustainability and circularity, we're joining forces to drive positive change and shape the future toward sustainable business practices. The Playbook will explore innovative strategies, share best practices, and inspire action towards building a more sustainable future.    🤝 Join us as we delve into the intersection of behavioral science, brand sustainability, and corporate responsibility. Together, we'll unlock new insights and pave the way for innovative and impactful solutions!   Become an SB member and get access to the Playbook (link in comments). Stay tuned for future updates!   #Sustainability #Collaboration #Innovation

Top 2 mistakes brands make with distributors: 1) not agreeing on targets to avoid pain. 👇🏻 No benchmark to see how things are going. 2) to set targets that are too ambitious. 👇🏻 A demotivated team, arguments over meetings, and a blaming culture. Brands are built bottom-up

When we say we're a brand ally for our clients, it means more than being a strong brand steward. We create deep alignment with marketing leadership in communicating the vision and goals of their brand, and identify blind spots that could impact those goals. Fostering collaboration and promoting teamwork by unifying these goals empowers our client's in-house team and our team to develop the best work that delivers results. It’s a win-win.

🎯We need to have a holistic brand strategy that focuses not just on the innovation and the product but also the marketing and the connection we have with consumers: Brandon Brown speaking in San Antonio at the PLMA Leadership Conference. #StoreBrandsPhenomenon #retailbrandexcellence #consumerinsights #brandingstrategy

History shows that the first brand to establish itself in consumers' minds typically secures double the long-term market share compared to the second brand, and four times as much as the third. These dynamics are difficult to alter, as seen with Coke versus Pepsi in the cola market. If a market leader isn't first in a new category, the same principle applies. The majority of benefits go to the leader. Without a compelling reason to switch, consumers tend to repurchase the same brand. When two brands are equally matched with no clear superiority, winning the sales leadership battle in a single year can often ensure long-term dominance for decades!