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“𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀.” Burcin Ressamoglu, CEO, Pluxee UK 👭 Happy International Women’s Day! 👭 This year’s IWD theme is #InspireInclusion, a topic very close to our hearts here at Pluxee UK. 🎤 We launched our #InspireInclusion initiatives on Tuesday with a Fireside Chat between our CIO, Eleni Kelly and Sonal S., author of '𝙎𝙝𝙚 𝘾𝙝𝙤𝙨𝙚 𝙏𝙚𝙘𝙝.' It was an incredibly insightful conversation between two women in senior tech roles, and we look forward to sharing this with you soon. Here’s a snippet of what we learned from Eleni and Sonal based on their experiences climbing the ladder in what remains a male-dominated industry: 💚 Male allyship matters, but 𝘄𝗼𝗺𝗲𝗻 𝗺𝘂𝘀𝘁 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿, not against each other. 💛 We’re the authors of our own stories. 💚 You have to 𝗺𝗮𝗸𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝗵𝗮𝗽𝗽𝗲𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳, but there’s no harm in faking it until you make it. 💛 𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀 and skills, then use them as a springboard to launch your desired career. We’ll be bringing the entire conversation to you soon, and it’s truly a must-watch for anyone who wants to tackle unconscious bias, #InspireInclusion in their organisation, and carve out the path towards their dream career! It takes more than a day to embed the #InspireInclusion message into our hearts, minds, and everyday practices, and we have a packed agenda over the coming months full of 𝘁𝗿𝗮𝗶𝗹𝗯𝗹𝗮𝘇𝗶𝗻𝗴 𝘄𝗼𝗺𝗲𝗻 sharing their experiences and empowering others. Watch this space, as we’ll be inviting you to these virtual gatherings soon! #InternationalWomensDay #ThePluxeeEffect

Navigating Consumer Rights: Empowering Women Entrepreneurs on World Consumer Rights Day On March 15th, 2024, the world comes together – to commemorate World Consumer Rights Day, shedding light on the essential rights of consumers and advocating for their protection against exploitation and unfair practices. This annual event serves as a reminder of the importance of consumer awareness and empowerment in ensuring a fair and just marketplace for all. In the heart of this global celebration lies a crucial connection to women entrepreneurship. As the entrepreneurial landscape continues to evolve, more women are stepping into the realm of business ownership, contributing significantly to economic growth and innovation. However, amidst their entrepreneurial journey, women entrepreneurs often navigate through distinct legal challenges and strive to uphold consumer rights in their endeavors. This year’s theme, “Fair and responsible AI for consumers”, underscores the pivotal role of technology in shaping consumer experiences and interactions. As breakthroughs in AI technology redefine the digital landscape, it becomes imperative to ensure that AI- driven platforms prioritize fairness, transparency, and consumer safety. Women entrepreneurs, as drivers of innovation, have a unique opportunity to advocate for responsible AI practices that safeguard consumer rights and promote digital equity. #ConsumerRights #WomenEntrepreneurs #FairAI #CustomerService #ConsumerProtection #Empowerment Read my article SheatWork - https://lnkd.in/gipJqieC

The Inclusion conversation starts with us embracing and accepting multiple identities, here is the story of how our Brand identity came alive! 💡 We challenged ourselves to be inclusive in the design process: 👉 Can our brand identity be inclusive of colours, shapes, forms and intersections both organic and geometric? 👉 Can our brand bring alive stories of underestimated groups? 👉 Can a brand identity include multiple dimensions of society? #BreathBeings #GilbertBaker #BrandLogo #DEIB #Equity #LogoStory #DEI #InclusionMatters #DiversityMatters

🌟💼✨ Celebrating Human Rights Day: Influencing Marketing Tactics and Consumer Engagement with Brands ✨💼🌟 On this Human Rights Day, let's take a moment to reflect on how the principles of human rights have influenced marketing tactics and transformed the way brands engage with consumers. In today's socially conscious world, consumers are increasingly drawn to brands that not only deliver great products and services but also stand for values aligned with human rights, equality, and social justice. As a result, companies are reevaluating their marketing strategies to authentically connect with their audience and make a positive impact on society. From promoting diversity and inclusion in advertisements to supporting charitable causes through purpose-driven campaigns, brands are leveraging Human Rights Day to showcase their commitment to ethical business practices and social responsibility. By aligning their messaging with key human rights issues, companies can build trust, loyalty, and long-lasting relationships with consumers who share their values. As we commemorate Human Rights Day, let's recognize the power of marketing to drive positive change and shape a more inclusive and equitable world. By engaging with brands that prioritize human rights, consumers are not just making purchases; they are endorsing a vision for a better future where businesses play a vital role in advancing social progress. #HumanRightsDay #Marketing #ConsumerEngagement #Brands #SocialResponsibility #Inclusion #EthicalBusiness #PurposeDrivenMarketing Let's continue to support brands that champion human rights and inspire others to follow suit. Together, we can create a marketplace that values people, planet, and profits equally. 🌍🤝💡

A great read for Businesses seeking to be Digitally Inclusive. One of the most important aspects of #DigitalInclusion is ensuring that your website is accessible to all users, regardless of their abilities. This means designing your website with a user-friendly interface that is easy to navigate and understand. Consider using clear headings, descriptive links, and alt text for images to make your website more accessible for individuals with visual impairments or cognitive disabilities. Read more: https://lnkd.in/d4cmd5ru

Livspace's #RethinkThePalette campaign challenges gender stereotypes in interior design, advocating for inclusivity and diversity in children's spaces. More here: https://bit.ly/3v1u46U #advertising | #marketing | #campaigns | #livspace | #genderstereotypes | #pink | #womensday | #womensday2024

Consumers' purchase decisions are increasingly influenced by social values and inclusion. Explore insights from Eleanor Goichman Brett, a Global Inclusion Consultant at GP Strategies, as she discusses how companies can employ inclusive product design to maintain the support of conscientious consumers. https://hubs.li/Q026GlR20 #SocialValues #ConsciousConsumers #DEI #LearningAndDevelopment

Friday was #InternationalWomensDay, and like me you’ll have seen lots of commentary from the industry and leaders about this year’s theme of inclusion, and what that means for women in business. I’ll be honest, I was one of those commentators, and you can read more about what we’re doing to encourage inclusion at Shopify in the article below. https://lnkd.in/eYhF2Bx2 I also took the opportunity to reflect on the occasion, and the examples of inclusion and inspiration I’m lucky enough to see everyday working for Shopify. It's core to our mission that we are "merchant obsessed" and, as part of my job, I speak with many merchants every single day. I get to hear their perspectives on running a business, and every time I am impressed with the passion, the dedication, and the way entrepreneurs embrace challenges of all kinds – including, sometimes, failure.  It's inspiring and although every single story impresses me, the ones that are dearest to my heart are the ones that have founders with strong passion projects, often women. Take SCAMP & DUDE for example, founded by Jo Tutchener Sharp who set up her business in 2016 after being separated from her children during a lengthy stay in hospital undergoing life saving brain surgery. I find her story so inspiring because it was this close call that motivated Jo to start a business with an aim to make children feel more secure when apart from their loved ones. This is just one story, there are so many more at Shopify, and I’m so proud to support female-founded brands like MISSOMA, Miss Sophie and Tajinebanane – to name just a few – who are blazing a trail for female-owned businesses. Although IWD is a great day to shine light on strong female founders and leaders, we need to remind ourselves that there are still many more entrepreneurs in the making out there. I believe strongly in the coming years we’ll see even more inspiring women right across EMEA starting and growing successful businesses. 

🔓💻 Unlocking Digital Accessibility: How One Company's Innovation is Changing the Game! 🌐💡 Discover the transformative power of digital accessibility with our latest article, showcasing how one company's innovation is revolutionizing the landscape. Explore how pioneering solutions are breaking barriers and making digital content more inclusive and accessible to all. Read more: [Unlocking Digital Accessibility: How One Company's Innovation is Changing the Game!](https://lnkd.in/e655N5H5) Learn about the cutting-edge technologies and inclusive design principles driving this paradigm shift, and how they're empowering individuals of all abilities to engage fully in the digital world. Join us in championing accessibility and inclusivity, as we embrace technology that ensures no one is left behind in the digital age. #DigitalAccessibility #Innovation #InclusiveDesign #Technology #Accessibility #BusinessToday #DigitalInclusion #Empowerment

Happy International Women’s Day! Today is a global day for celebrating women’s achievements and to reinforce a commitment to women’s equality. I was so delighted when my client asked me to run a Lego® Serious Play®  workshop for International Women’s Day.  The official theme for #iwd2024 decided by the United Nations this year is invest in women : accelerate progress.  My client’s organisation wanted to raise awareness for a challenge they were experiencing with the lack of women applying for regional projects in a predominantly male domain….construction.  They got key stakeholders in the room, mostly men, to understand what they thought was key to attracting female applicants for their regional projects.  With 12 participants, 3 Lego kits and two hours, we worked through a process to generate insights and ideas they had not previously considered and were keen to explore further.  My client wanted to surprise the participants.  They didn’t know there would be Lego involved when they were invited to a brainstorming session. The delight on their faces when they walked in the room was like watching kids in a lolly shop. My client told me afterwards the energy it generated in the office was palpable and everyone wanted to know more about this Lego® Serious Play®  technique. Talks are underway to hold a day long workshop and another later in the year for International Men’s Day on November 19.   Why do LEGO® Serious Play®? It's a different way of thinking. It’s a collaborative and visual method to explore complex problems. It’s fun. It’s interactive. It’s colourful and joyful. It's a great team building exercise. It helps to generate ideas visually and fast. It gets to the heart of the problem quickly. It taps into a way we learnt to explore the world as kids, using our hands. Introverts get their voice heard. It helps teams to communicate in a more meaningful way. It evens up the playing field as everybody gets to participate and voice their thoughts. It is a different way of thinking that has been laying dormant since we were kids. It provides the ability to explore a problem deeply without investing a lot of time. It allows complex problems to be explored visually so everyone can understand the contribution and thinking of others. It is the perfect tool for solving complex problems where there is no one right answer. If you are looking for a different way to engage the brains in your organisation, message me for a no obligation discussion. #iwd2024 #internationalwomensday #internationalwomensday2024 #investinwomen #accelerateprogress #lsp #legoseriousplay