MOCA Systems, Inc.’s Post

Having transitioned from a Communications Officer at North Devon Council to my current position in PR and Marketing at North Devon Homes, I’ve discovered plenty of similarity between these two roles. Now I am working for a housing association which bought housing stock from the local district council, my work crosses a boundary between public and private sector work: 🗣 Communications: The Foundation - Internal and External Messaging: My focus is on crafting messages that resonate both internally and externally. Whether it is a stakeholder email or a social media post, clarity and consistency are very important. - Stakeholder Engagement: Effective communication fosters trust with stakeholders, whether they are customers, Board members or partners. 📢 Public Relations: Amplifying the Narrative - Storytelling: PR extends beyond press releases. It’s about creating a compelling narrative that helps to elevate our brand and shape the perception people have of North Devon Homes. - Community Relations: PR bridges the gap between North Devon Homes and the community. It’s about building lasting relationships, addressing concerns, and celebrating our achievements. 🎨 Marketing: The Art of Attraction - Audience-Centric Approach: Marketing centres on our audience’s needs and desires. It’s about creating value propositions that resonate. Whether it’s promoting new housing initiatives or community events, marketing drives engagement. - Brand Consistency: Marketing and brand identity ensures consistent messaging across channels, reinforcing our identity. - Conversion and Retention: While PR lays the groundwork, marketing converts interest into action. 🥣 Combining them all together: - Unified Messaging: Communications, PR, and marketing align to tell a cohesive story. Our residents, stakeholders, and partners receive the same message—one that reflects our values and mission. - Data-Driven Insights: Marketing analytics inform PR strategies. Data guides the decision-making process and helps us discover what resonates with our audience? - Community Impact: Combined together, they create a positive impact. Communications build trust, PR enhances reputation, and marketing drives engagement. #Communications #PR #Marketing #NorthDevonHomes

Join Finexus as Head of Marketing & Communications: Ignite Your Creative Potential! Are you ready to make your mark on the global stage? Finexus invites you to lead our dynamic team as the Head of Marketing & Communications, where your creativity and strategic vision will shape the future of our brand. Your Role: You will be responsible for all aspects of Finexus’ external & internal communication matters by ensuring that the right message reaches the intended audience effectively & efficiently. You will build upon & maintain the Finexus brand, incorporating it in the communication strategy to support various products & channels. Responsibilities: 1. Develop and execute comprehensive marketing strategies to enhance brand awareness and market share. 2. Oversee the creation of marketing materials, including digital content, print media, and press releases. 3. Analyse campaign performance and marketing metrics to report on ROI and make datadriven decisions. 4. Drive marketing campaigns & ground events to support sales acquisition & business needs. 5. Plan & manage marketing budget according to relevant media & channels identified. 6. Grow the Finexus brand awareness & drive its reach across the industry based on the organization’s values & vision. 7. Position brand strategy according to enterprise, retail & other relevant target segments, i.e. B2G, B2B & B2C. 8. Develop communications strategy to support growing business & product needs, including researching on customer segments & identifying target audience. 9. Lead all content, copywriting & material development for both online & offline channels including social media and website. 10. Manage public relations & vendors, including evaluating ideas & creative proposals based on brand / product vision. 11. Develop and implement an internal communications strategy that aligns with the company’s values and business goals. 12. Create and distribute clear, engaging content for a variety of internal channels, such as newsletters, emails, intranet, and company meetings or events. 13. Organize and manage internal events, including town halls, workshops, and staff meetings. 14. Lead, mentor, and develop the marketing and communications team. Skills & experience: 1. 8 to 10 years of experience in marketing or communications at a Public-Listed organization, with at least 4 years in a management role. 2. Degree in Marketing, Communications or relevant fields. 3. High proficiency in English & Malay languages (written & spoken). 4. Directly manage an annual marketing budget / plan with performance measurement. 5. Extensive stakeholder management at various levels, both internally & externally. 6. Digital & offline media buying (Direct and/or agency). 7. Website management & Search Engine Marketing Send your CV to recruitment@finexusgroup.com and kickstart an exciting journey with us today! Apply now and let's redefine the future together!

Marketing and Public Relations (PR) are often mistakenly used interchangeably, but they serve distinct functions within an organization. Public Relations focuses on maintaining and enhancing the positive public perception and image of a business. While PR activities may coincide with product launches, they typically do not include paid advertising. Instead, PR relies on earned media, such as press releases, public speaking engagements, and media relations, to disseminate information and shape the company's reputation. In contrast, Marketing is primarily concerned with driving sales and achieving financial objectives through strategic media buying and advertising. Marketing efforts involve paid advertisements designed to influence consumer behavior, shape perceptions, and generate demand for a company's products or services. Both PR and Marketing engage in communication with the public and the company's target market. The key distinction lies in the control and nature of the messaging: Marketing communications are carefully crafted and controlled by the company, while PR relies on third-party dissemination of information, over which the company has limited control. This distinction underscores the unique roles each function plays in a comprehensive communication strategy.

Lost time is lost forever. If you are not sharing content on a consistent basis, remember that not being seen is likely to be forgotten! Contact Your Work from Home Social Media Marketing Remote Help Shirley Chio (Virtual Assistant) I am your Arm Extension Smart Help and Solution 📞 ☏ 0917 555 0601 (** Strictly Message Only) #virtualassistant #communicationassistant #socialmediamarketing Category: Public Relations Marketing Communications Virtual Assistant (Engagement Specialist)

Internal communications. Public Relations (PR). Marketing. When you hear these three approaches, they sound synonymous, right? Wrong! Although they share many similarities, these three approaches are independent gears that work together. Let's break them down: Public Relations: This is about building your brand and positioning by working with the media through tools such as press releases, and interviews. This approach can increase your brand’s credibility and reputation. Marketing: This is about showcasing your value to the right audience and convert them into becoming a customer. The process to do so can be through tactics such as advertising, social media, or content, delivered through campaigns and projects. Internal communications: This is your internal compass to ensure everyone is on the same page. It could be employee engagement, crisis stakeholder management, and smooth operations. While each approach has its own role, they can be used collaboratively for maximum impact. Want to dive deeper? Join our new Run Your Own Marketing community at https://buff.ly/3S26iiL. I provide tools + resources (templates, guides, etc.), training, and solution-ing (process, curation, etc.) as well as a peer community to learn with, to support you establishing a successful brand and business. We share information like the article or post you have read, but in more detail and with more guidance on the steps. With over 20+ years in the industry, I have created frameworks, methods and content that enable you and/or your team to launch, grow, execute and earn revenue effectively and efficiently. Follow me on LinkedIn/subscribe at my website (https://buff.ly/3Gc97IU ) to receive my weekly newsletter where I share my learnings and opinions from a communicator’s perspective. #strategiccommunications #strtgcommsgrp #levelup #training #upskilling #publicrelations #PR #prstrategy #communications #storytelling #narrative #branding #brandstrategy #runningaPRbusiness #pragency #projectmanagement #marketing #marketingstrategy #leadership #marketingtips #prtips #SMEtips

Internal communications. Public Relations (PR). Marketing. When you hear these three approaches, they sound synonymous, right? Wrong! Although they share many similarities, these three approaches are independent gears that work together. Let's break them down: Public Relations: This is about building your brand and positioning by working with the media through tools such as press releases, and interviews. This approach can increase your brand’s credibility and reputation. Marketing: This is about showcasing your value to the right audience and convert them into becoming a customer. The process to do so can be through tactics such as advertising, social media, or content, delivered through campaigns and projects. Internal communications: This is your internal compass to ensure everyone is on the same page. It could be employee engagement, crisis stakeholder management, and smooth operations. While each approach has its own role, they can be used collaboratively for maximum impact. Want to dive deeper? Join our new Run Your Own Marketing community at https://buff.ly/3S26iiL. I provide tools + resources (templates, guides, etc.), training, and solution-ing (process, curation, etc.) as well as a peer community to learn with, to support you establishing a successful brand and business. We share information like the article or post you have read, but in more detail and with more guidance on the steps. With over 20+ years in the industry, I have created frameworks, methods and content that enable you and/or your team to launch, grow, execute and earn revenue effectively and efficiently. Follow me on LinkedIn/subscribe at my website (https://buff.ly/3Gc97IU ) to receive my weekly newsletter where I share my learnings and opinions from a communicator’s perspective. #strategiccommunications #strtgcommsgrp #levelup #training #upskilling #publicrelations #PR #prstrategy #communications #storytelling #narrative #branding #brandstrategy #runningaPRbusiness #pragency #projectmanagement #marketing #marketingstrategy #leadership #marketingtips #prtips #SMEtips

In the realm of marketing communication (marcomms), Public Relations (PR) and Marketing are often erroneously used interchangeably. While both concepts are essential components of a company's outreach strategy, understanding their unique roles is crucial for crafting an effective and holistic communication plan. Read More Here: https://lnkd.in/ea2aZfeg

Join Finexus as Head of Marketing & Communications: Ignite Your Creative Potential! Are you ready to make your mark on the global stage? Finexus invites you to lead our dynamic team as the Head of Marketing & Communications, where your creativity and strategic vision will shape the future of our brand. Your Role: You will be responsible for all aspects of Finexus’ external & internal communication matters by ensuring that the right message reaches the intended audience effectively & efficiently. You will build upon & maintain the Finexus brand, incorporating it in the communication strategy to support various products & channels. Responsibilities: 1. Develop and execute comprehensive marketing strategies to enhance brand awareness and market share. 2. Oversee the creation of marketing materials, including digital content, print media, and press releases. 3. Analyse campaign performance and marketing metrics to report on ROI and make datadriven decisions. 4. Drive marketing campaigns & ground events to support sales acquisition & business needs. 5. Plan & manage marketing budget according to relevant media & channels identified. 6. Grow the Finexus brand awareness & drive its reach across the industry based on the organization’s values & vision. 7. Position brand strategy according to enterprise, retail & other relevant target segments, i.e. B2G, B2B & B2C. 8. Develop communications strategy to support growing business & product needs, including researching on customer segments & identifying target audience. 9. Lead all content, copywriting & material development for both online & offline channels including social media and website. 10. Manage public relations & vendors, including evaluating ideas & creative proposals based on brand / product vision. 11. Develop and implement an internal communications strategy that aligns with the company’s values and business goals. 12. Create and distribute clear, engaging content for a variety of internal channels, such as newsletters, emails, intranet, and company meetings or events. 13. Organize and manage internal events, including town halls, workshops, and staff meetings. 14. Lead, mentor, and develop the marketing and communications team. Skills & experience: 1. 8 to 10 years of experience in marketing or communications at a Public-Listed organization, with at least 4 years in a management role. 2. Degree in Marketing, Communications or relevant fields. 3. High proficiency in English & Malay languages (written & spoken). 4. Directly manage an annual marketing budget / plan with performance measurement. 5. Extensive stakeholder management at various levels, both internally & externally. 6. Digital & offline media buying (Direct and/or agency). 7. Website management & Search Engine Marketing Send your CV to recruitment@finexusgroup.com and kickstart an exciting journey with us today! Apply now and let's redefine the future together!

Breaking Down PR and Marketing with a Twist: Meet Our Personas Ever wonder how Public Relations (PR) and Marketing differ in a company? Let’s take a look with a little help from two personas we’ve created to make things crystal clear. Public Relations: "The Reputation Guardian" This role is your go-to for anything reputation-related. They’re behind the scenes, crafting press releases, chatting with journalists, and pulling off community events—all to keep the company looking good no matter what comes its way. They handle the tough stuff like crises with a cool head and ensure everyone keeps faith in the brand. Marketing: "The Brand Promoter" Then there’s our Brand Promoter, the face of the company's buzz. They’re all about getting the brand out there with eye-catching ads, engaging social media, and content that hooks you in. Their mission? To make sure you not only know about the company's products but also get excited enough to open your wallet. Teamwork in Action While they have their own playgrounds, The Reputation Guardian and The Brand Promoter work best when they sync up. A solid rep managed by our Guardian sets the stage for the Promoter to shine, making their campaigns hit harder. And when those marketing moves bring in more fans, it just makes it easier for the Guardian to keep the reputation polished. Getting these two personas to play well together means smoother sailing for the company’s communication strategy, helping to boost both their rep and their results. I am a 'Brand Promoter' and I love strategizing on the 'rah rah' of the great things that are being accomplished! What do you see yourself as?

CHALLENGE BECOME PROFESSIONAL PR AND MARKETING PR and Marketing are essential functions within organizations that focus on building and maintaining positive relationships with stakeholders, promoting brands, products or services and enhancing the organization's reputation and visibility. Here are some key aspects of professional PR and Marketing roles: A. Public Relations (PR) 1. Relationship Building PR Professional does work to build and maintain positive relationships with various stakeholders, including the media, customers, employees, investors and public. They have aim to create a favorable public image for the organization. 2. Media Relations PR Specialist does interact with journalists and media outlets to secure positive media coverage for their organization. 3. Crisis Communication PR Professional does handle crisis situations by develop communication strategies to address and manage negative publicity or reputational risks. 4. Content Creation PR Professional does create compelling content such as press releases, articles, blog posts and social media posts to communicate key messages and engage with target audiences. 5. Event Planning PR Professional does involve in plan and execute events such as product launches, press conferences, corporate function and community outreach programs to enhance the organization's visibility and engage stakeholders. B. Marketing 1. Market Research Marketing Professionals do conduct market research to analyze consumer behavior, market trends and competitors. 2. Brand Management A Marketer does responsible for manage and promote the organisation's brand identity. 4. Campaign Development A Marketer does create and implement marketing campaigns across various channels to promote products or services, increase brand awareness and drive sales. 5. Customer Relationship Management (CRM) A Marketer does use CRM tools and strategies to manage customer interactions, track leads and nurture customer relationships. #publicrelations #marketing #challenge #professional