What could you be doing differently in your influencer briefs? A few ideas 💡 1 - Remove unnecessary info If you’ve ever said, “Influencers don’t read,” one reason could be that your briefs are too long or say too much. 2 - Reformat your brief Can you turn a paragraph into bullet points? Can you merge two slides into one by removing unnecessary info? Could an image work better than words? 3 - Axe your scripts Don’t make influencers read a script. They’re uncomfortable, and so is the audience. Instead, give them some direction or a prompt and let them use their own words. 4 - Change your briefs Don’t use the same template for every single campaign. Instead, adjust your brief to fit the campaign. 5 - Test your briefs Are posts performing poorly? Are influencers confused about what you want? Are content approvals taking forever? Try changing your brief and seeing if anything improves. Your turn! Let’s learn from each other. What did you change in your briefs that made a difference?
THIS! Giving creative people way too many guidelines actually restricts creativity. My favorite brands to work with as a creator are the ones who can succinctly communicate what success looks like for their campaign. Also this meme made me actually LOL 🤌
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2moI still think 4 pages are more. What about just one page? Also, you should include one line "you have creative freedom but keep the things in mind when creating content?