MoEngage’s Post

In today's digital landscape, a customer's relationship with a business often begins and ends online, making 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 (𝗗𝗫) a crucial part of any strategy. DX is a customer's comprehensive engagement with a brand through digital channels. This encompasses every touchpoint - from 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗮𝗻𝗱 𝗺𝗼𝗯𝗶𝗹𝗲 𝗮𝗽𝗽𝘀 𝘁𝗼 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝗲𝗺𝗮𝗶𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀! 📩 👨💻 Understanding Digital Experience enables your business to create 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀 that 𝗲𝗻𝗴𝗮𝗴𝗲 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 proactively, 𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝘂𝘀𝗲𝗿𝘀, and build 𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.😊🤝 Let's start our journey by learning more about Nagarro's Digital Experiences! #DigitalExperience #CustomerEngagement #Nagarro #Technology #BusinessStrategy #CustomerSatisfaction #DigitalTransformation #BusinessInnovation

Yesterday, Nalin Goel - CPO at MoEngage, gave key insights on "Recipes for Scaling Product Discovery." Here are my takeaways from the session: 1. Unlocking Product Discovery 🔓 Definition: Building valuable, viable, feasible, and usable products. Importance: Prevents decisions based solely on opinions; ensures strategic alignment. 2. Conducting Product Discovery 🕵️♂️ Start with Challenges: Uncover key problems and reframe them as needed. Synthesize Findings: Define creative solutions and validate iteratively. 3. Scaling Product Discovery 📈 Crawl, Walk, Run: Progressively gather and act on feedback for continuous improvement. 4. How moengage achieved marketers to deliver relevant and personalized communication 🎯 a. Identify Challenges: Address marketers' struggles with personalization. b. Deep Dive: Utilize "5 Whys" to uncover underlying issues. c. Validate and Execute: Engage iteratively with customers and industry analysts. d. Success Story: Rolled out a solution in 2017, leading to massive adoption. 5. Insights for Product Managers 💡 Be Great Storytellers: Blend stories with data to address concerns effectively. Find Your Wedge: Define a career strategy for success. Agency Matters: Clearly communicate, escalate, and iterate to drive change. Grateful to Nalin Goel for sharing these valuable insights and The Product Folks for hosting yet another insightful session!🙌 #InsurjowithTPF #ProductManagement #ProductDiscovery #ContinuousLearning Suhas Motwani Aditya Mohanty Abhay Jani

The evolving landscape of consumer behavior, propelled by the proliferation of Direct-to-Consumer (D2C) brands and their aggressive digital marketing tactics, is steadily diminishing the switchover costs for customers. The pivotal factor here lies in navigating the myriad of customer data across emerging engagement platforms, while keeping the #brandpurpose at the core. Technology stands as an enabler in this journey to unlock possibilities and drive consistency throughout every phase of the customer journey. It was indeed great to engage with such a distinguished panel of leaders hailing from diverse backgrounds, as they collectively delved into Customer Experience (CX) Transformation.

Session Highlights: Subrato Bandhu, Vice President, Sprinklr at the #TechSabha 2024 | 1st March 2024 | Kolkata | Presenting Partner: Samsung Electronics | Powered by Google Cloud   Topic: Simplify Citizen Experience [1] Enhancing citizen experience is challenging, and to address this, we must offer diverse channels for managing experiences. [2] It's crucial to establish a presence across various platforms. [3] Implementing a front-office solution is necessary to deliver experiences back to citizens. [4] From India’s perspective, we require robust mechanisms to deliver tailored services to citizens. [5] Sprinklr helps to manage customer service, and engagement all on one unified customer experience management (Unified-CXM) platform. Rashmi Govindaraju H i m a n s h u Prakash Mehta Rajvinder ( Raaj ) Singh Nivedan Prakash Srikanth RP Harshal Desai Adarsh Som Vishnu Gupta Aaratrika Talukdar Atreyee Chakraborty Mansi Singh Sayantan Mondal PRABHAS JHA Durgaprasad Talithaya Deepak Patel Ashish Damania Aparna Tawade Praveen Kumar.S Sunil Kumar Debnarayan Dutta Nikhil Rajput Saksham Sharma Muhurta Shinde Vikram Vora

🚀 Kickstarting our #AdobeSummit countdown with the cornerstone of digital transformation: Customer Experience. At Virtusa, we understand that CX is more than just interaction; it's about building lasting relationships. Discover how our integrated solutions transform customer journeys into exceptional experiences. Stay tuned for a week of innovation insights! #CX #DigitalTransformation #virtusa #adobesummit2024 Sidheshwar S Chauhan Naga Ravi Kiran Duvvuri

#SeattleTech Join Freshworks to delve deeper into Gen AI’s potential, misconceptions, and the strategic vision required to build higher-performing teams. Seats are limited! - Register Here: https://hubs.li/Q02Lt3qy0 #CX #CustomerSuccess #GenAI #InnovationSummit #TechStrategy

🏦 Goldman Sachs to Double Down on MoEngage with $30-50 Mn Infusion via Secondary Deal. Goldman Sachs is set to increase its investment in MoEngage, a customer engagement platform, through a secondary deal worth $30-50 million. This move underscores Goldman Sachs' confidence in MoEngage's growth potential and market strategy. 💰 Investment Details: - Amount: Goldman Sachs plans to invest $30-50 million in MoEngage. - Type: The investment will be made through a secondary deal, allowing Goldman Sachs to acquire shares from existing investors. 🔍 Background: - MoEngage: A leading customer engagement platform that helps businesses understand and engage their customers through personalized communication across various channels. - Previous Investments: MoEngage has previously raised funds from prominent investors, showcasing its strong market position and growth trajectory. 🚀 Growth Strategy: - Expansion Plans: The additional funds will enable MoEngage to scale its operations, enhance its technology, and expand its global footprint. - Product Development: MoEngage aims to continue innovating its platform, providing cutting-edge solutions to its customers. 📈 Market Potential: - Customer Engagement: With the increasing importance of personalized customer engagement, MoEngage is well-positioned to capture a significant market share. - Global Reach: The infusion of funds will help MoEngage strengthen its presence in key markets and explore new opportunities. 📅 Future Outlook: - Strategic Growth: With the support from Goldman Sachs, MoEngage is set to accelerate its growth and solidify its position as a leader in the customer engagement space. - Innovation Focus: MoEngage remains committed to innovation, continuously enhancing its platform to meet the evolving needs of its customers. Goldman Sachs' planned investment in MoEngage highlights the platform's robust growth prospects and the increasing demand for advanced customer engagement solutions. #GoldmanSachs #MoEngage #Investment #SecondaryDeal #CustomerEngagement #TechNews #BusinessGrowth #StartupFunding #BusinessNews #MicroShots #NewsUpdates

Join Avon, Infosys, and Fluido at the Salesforce World Tour in London tomorrow! 📍 ExCel, Sequoia Theatre, 15:30. (and don't forget to pop by our stand!) In the theatre session, discover how Avon is leveraging Salesforce clouds to transform its direct selling business. As a heritage brand, Avon is embracing omnichannel strategies to seamlessly integrate online and offline customer experiences, ensuring a cohesive journey across all touchpoints. This transformation not only reinvents our approach to direct selling but also lays a robust foundation for leveraging AI to create exciting and personalised customer engagement use cases. Discover how Avon is navigating this digital evolution, overcoming challenges, and setting new benchmarks in the industry with Salesforce and Infosys as strategic partners. Don't miss this opportunity to explore the future of direct selling in a connected world! 🌟 #SalesforceWorldTour #AvonTransformation #CustomerExperience #DigitalEvolution #Salesforce #Infosys #Innovation Infosys Digital

Brand and product experience are crucial if you want your brand to stand out in a competitive market. Enhance your brand perception and products experience with Nagarro's Digital Insights! #brandexperience #productinsights #digitaltransformation

Excited for this upcoming webinar with Freshworks experts Chad Haftorson and Viswanatha Mehta as they share how to equip your IT teams to build a resilient and future-proof service delivery. #ITSM #Freshservice