Mohamed Fekry’s Post

Job Seekers Do Their Homework: Is Your Online Presence Ready? Did you know: a whopping 80% of job seekers research your company before applying! Your online presence is essentially your first impression, so making it strong is crucial to attracting top talent. Here's why a polished online presence matters: 🔥 First impressions matter: A professional website, active social media profiles, and positive employer reviews build trust and credibility. 🔥Showcasing your culture: Let job seekers get a feel for your work environment, values, and employee community. 🔥Attracting the right fit: Highlighting your unique offerings can attract candidates who resonate with your brand. 🔥Standing out from the crowd: A strong online presence makes you more visible and competitive in the talent market. Beyond the basics: 🔥Go beyond your website: Update your LinkedIn company page, social media channels, and review sites regularly. 🔥Focus on storytelling: Share employee stories, company initiatives, and achievements to engage and inspire. 🔥Be transparent and authentic: Showcase your company culture genuinely and address any potential concerns proactively. 🔥Engage with your audience: Respond to comments, answer questions, and participate in relevant online conversations. 🔥Remember: building a strong online presence takes time and effort, but it's a worthwhile investment in attracting and retaining top talent. #employerbranding #hiring #talentacquisition #jobseekers #onlinereputation #companyculture #linkedin

In today’s competitive job market, the first impression a candidate has of your company often begins long before they submit an application. It’s likely they’ve encountered your content—whether through a recruiter’s shared post, photos from company events, or success stories on your website. These moments are critical in shaping their perception of your Employer Brand. Your Employer Brand is more than just a logo or tagline; it's a reflection of what it’s truly like inside your organization. When candidates start doing their own due diligence, they’re looking for authenticity and consistency between your company's brand and the personal brands of your recruiters and leaders. 75% of job seekers consider an employer’s brand before even applying for a job, according to LinkedIn. Additionally, companies with a strong Employer Brand see a 50% decrease in cost-per-hire and are three times more likely to have a quality hire. The key takeaway? Ensure your Employer Brand and Recruiter Brand are seamlessly aligned and genuinely represent your company. A disconnect between the two can be jarring and could cost you top talent. Remember, candidates are not just applying for a job—they're evaluating if they want to invest their future with your company. Make sure the brand they see aligns with the experience you offer. #RecruitmentStrategy #TalentAttraction #Branding

86% of people say they wouldn’t work for a company with a bad reputation - even with a pay increase. 34% of candidates check your brand’s rep on LinkedIn before even deciding to apply. One negative impression, One bad review, And they’ll back out. You need to work on impressing the job seekers as much as they seek to impress you. To them, employment is a big commitment, And they want to have a “test drive” or a “culture view” of the company before making the big decision. That’s why building a strong employer brand is SO important - to win their trust. Here’s a 3-step plan to do it: I call it the TEA method. T- Train your employees how to use LinkedIn.  E- Encourage them to share their opinions & experiences on the platform. A- Ask for video testimonials answering the question “What’s in it for me?” for job-seekers. Apply this for your company, You'll start attracting greater visibility & talent in no time. Remember: Happy employees + Honest stories is always equal to more happy employees and customers. PS: If you are interested to unlock the branding power of your employees' profiles, the Salesification program can help you. DM me to find out more. #salesification #employees #employerbranding #linkedin

Strong reputation 🟰 strong talents We often talk about how online reputation affects brand perception, customer loyalty and sales. But there is also the flip side of the coin, known as employer brand reputation 🔁 Simply put, it's how the company is viewed by employees and job seekers. Here are some figures for you. 📈 According to LinkedIn, a trusted employer brand can attract 50% more qualified candidates and reduce hiring costs by 43%. Approximately 75% of candidates research a company's reputation and employer brand before applying. Meanwhile, 52% check the company website and social media first. Would real professionals want to join a company with a bad reputation? I think the answer is obvious. #recruiting #reputationmanagement #professionals

Want to generate the interest of passive candidates in your company? Want to make your organization "Employer of Choice"? Following some simple content hacks can help you with "The Art of Attraction" Here’s how - ↳ Define Your Brand: Clarify values, mission, and culture. ↳ Define Your Target Candidates: Domain, skills, experience, etc. ↳ Showcase Culture: Highlight perks, values, and employee experiences. ↳ Leverage Employee Stories: Share authentic testimonials and success stories. ↳ Utilize Visuals: Use photos, videos, and graphics to bring your brand to life. ↳ Be Consistent: Maintain a cohesive brand message across all platforms. ↳ Engage with Candidates: Understand what motivates them and give them feedback ↳ Measure Success: Track metrics like engagement, retention, and candidate quality. Once you grab the attention, ensure that applicants can easily fill out job applications in minutes and with just a few clicks. #recruitmentmarketing #employerbranding #contentstrategy #contentmarketing #hrcommunity #humanresources #companyculture #talentacquisition #

Ask yourself the following questions and really take time to consider the answers... 👉 Would my top performers be intrigued by a LinkedIn inmail? 👉 Are my people moving onto other companies? 👉 What are our retention rates like? 👉 Why would people go to other companies and not come to mine? Think about your last recruitment drive. Did you fill the vacancies straight away or did you have to revisit the list of needs and desires? If you did, then that could be down to the simple fact that the candidate heard better things about the other company. Ever had a scenario where the candidate can’t decide between your company and another? Did they choose they the other company? If they did, it’s probably because they’d heard better things about that company. There is an easier way. And it starts with improving your Employer Brand. Employee-shared content generates 561% more reach compared to content shared by the company itself, so what are you waiting for? Comment (just cut and paste) 👉 'I want my free working guide to Employer Brand please' below and I'll DM you a copy. #EmployerBrandStrategy *Clearview Social

Are you getting a bunch of DUD candidates? I've recruited for a company that didn't have a strong presence, and we would get so many random applications for a job that required a JD... I've actually had people apply for the position that only had restaurant experience for an Attorney position... 🙄 So why is your job ad getting no candidate applications and the ones you do get are not exciting leads...?? Let's start with your employer reputation!! If you don't take the time or resources to spend in branding and marketing for the company, top talent will likely not know about you, your company, and will be less inclined to apply. Leaving behind unqualified candidates and a desperate employer needing help...which we all know how that plays out... 😳 Here are some hot tips to build your employer brand: 1. Showcase Your Culture: Share authentic stories and behind-the-scenes content that highlight your company values and work environment. 2. Leverage Social Media: Use platforms like LinkedIn, Instagram, Facebook, and Tiktok to engage with potential candidates. 3. Employee Testimonials: Let your employees be your brand ambassadors. Their stories can be powerful! 4. Consistent Messaging: Ensure your messaging is clear and consistent across all channels. 5. Engage with Content: Create valuable content that resonates with your target audience. #EmployerBranding #RecruitmentMarketing #TopTalent #CompanyCulture #HRStrategies

Do you know how to reach passive candidates? 🧐 They make up as much as 70% of the job market, and among them lie invaluable talents that can help your company reach new heights. However, recruiting them through traditional methods isn’t easy. These candidates don’t apply, don’t browse job boards, and in short, they aren’t actively looking for a new job, even though they are open to it. When considering a new position, they seek better work - life balance, support, and compensation. So, you won’t attract them with a conventional job posting. But there are other ways to draw in exceptional talent. One effective strategy is to build your employer brand. Showcase on social media that you have a unique community where everyone can spread their wings 💪🏻 A great tool for this is employee advocacy, the most authentic form of marketing. It’s also a fantastic opportunity to enhance the skills of your entire team! 🔥 Additionally, try to create an ambient presence for your company - if your logo appears in the potential candidate’s environment, you might catch their attention. For more ways to attract passive candidates, check out the linked article. What do you think is the best method for acquiring these exceptional, hidden talents? #employeeadvocacy #branding #marketing #candidate #recruitment

Shine bright on LinkedIn with these 3 Power Moves With millions of professionals vying for attention, making your profile stand out is a must! Whether you're growing your network as a HR Professional or hunting for that dream job, here’s how you can make an impact with three simple yet effective strategies: 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 ✅ Your headline is the first thing recruiters see—make it count! Go beyond your job title. Use keywords and showcase your unique skills and value. 𝘌𝘹𝘢𝘮𝘱𝘭𝘦: "𝘏𝘙 𝘚𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵 | 𝘋𝘳𝘪𝘷𝘪𝘯𝘨 𝘌𝘮𝘱𝘭𝘰𝘺𝘦𝘦 𝘌𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 | 𝘌𝘯𝘩𝘢𝘯𝘤𝘪𝘯𝘨 𝘛𝘢𝘭𝘦𝘯𝘵 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴" 𝗦𝗵𝗮𝗿𝗲 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 ✅ Want to build credibility? Post articles, share insights on industry trends, and engage in relevant discussions. Let people see your expertise in action, and you'll be recognized as a go-to professional in your field. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗥𝗲𝗾𝘂𝗲𝘀𝘁𝘀 ✅ Don't just hit connect—add a personal note! A genuine, thoughtful message sets you apart and fosters meaningful relationships with industry professionals. 𝘌𝘹𝘢𝘮𝘱𝘭𝘦: “𝘏𝘪 [𝘕𝘢𝘮𝘦], 𝘐 𝘤𝘢𝘮𝘦 𝘢𝘤𝘳𝘰𝘴𝘴 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘢𝘯𝘥 𝘸𝘰𝘶𝘭𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘤𝘰𝘯𝘯𝘦𝘤𝘵, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘨𝘪𝘷𝘦𝘯 𝘰𝘶𝘳 𝘴𝘩𝘢𝘳𝘦𝘥 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘪𝘯 𝘏𝘙 𝘵𝘳𝘦𝘯𝘥𝘴 𝘢𝘯𝘥 𝘵𝘢𝘭𝘦𝘯𝘵 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵.” Remember, your LinkedIn profile is more than a digital resume—it’s a platform to build your personal brand and make lasting connections. 🚀 #LinkedInTips #CareerGrowth #PersonalBranding #Networking #HR #HRInsights

Job postings are just the tip of the iceberg.. Social media recruiting is about creating a conversation with potential candidates. We'll show you how to craft engaging content that showcases your company culture, values, and employee experiences. Think thought leadership pieces, industry insights.. And employee testimonials that paint a picture of your work environment. Actively engage with comments, participate in relevant discussions, and use social listening tools to identify talent With this.. You'll attract qualified candidates who are excited about your company. #innovation #management #sustainability #HumanResources #Sales #Strategy #Business