Mohammed Jackwala’s Post

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Performance Marketing | Digital Advertiser | Content Marketing | Social Media Marketing |

Hey Marketers, 💹 I just completed lululemon's Omnichannel Marketing on Forage. In the simulation I: * Completed a job simulation involving building a new digital and omnichannel marketing strategy product for lululemon. * Created an integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR, designed raise awareness of the product and core values relevant to lululemon's position within communities. * Developed a concept for a new digital product or customer experience that lululemon could implement within the technical athletic apparel space. * Reviewed the profiles of current lululemon global ambassadors and create hypothetical profiles for local ambassadors to further lululemon's new “Power of Three x 2 Growth Strategy”. * Calculated key marketing metrics based on data from a recent lululemon ambassador campaign and communicated findings from the data to manager. #lululemon #digitalmarketing #omnichannel #marketingstrategy #marketingmetrics #customerexperience

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