Assistant Manager Operations | LSSGB| Process Excellence | Business Transformation | Service Level Management| Vendor Management | Inside Sales | Ex-Genpact | Ex-Girnarsoft
In 1972, the Kobe shipyards in Japan marked a pivotal moment in design history. Yoji Akao and Shigeru Mizuno pioneered the use of Quality Function Deployment (QFD) to design an oil tanker, focusing on embedding customer satisfaction into the service offering before production even began. Before QFD, quality control methods were reactive, primarily addressing issues during or after production. This proactive approach changed the game, ensuring that potential problems were identified and addressed early in the design process. By the mid-1980s, Don Clausing of MIT introduced QFD to the United States, where it found classic applications in industries like automotive design. Clausing recounts an instance where an engineer wanted to place the emergency hand brake of a sports car between the seat and the door. However, customer feedback revealed that women drivers wearing skirts found this placement inconvenient. Thanks to QFD, this potential dissatisfaction was identified, and the design was improved. The legacy of QFD continues to impact various industries, ensuring that customer needs and satisfaction remain at the forefront of design and production. #ExcellenceWithMohan
