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Mohegan

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Mohegan has recently partnered with LiveRamp to launch an industry first ad network aimed at gamblers in casinos and other visitors to our resorts. The network will let advertisers target visitors to its resorts in the US, Canada, and South Korea across kiosks, slot machines, and other digital signage, as well as users of its app and Momentum loyalty program. This real estate — which includes its Mohegan Sun arena, casinos, hotel rooms, restaurants, and retail stores — equates to 200 million potential ad impressions each month. “By launching the industry's first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands,” said Rich Roberts, President of Mohegan Digital. "With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers' data." To read more about this partnership, visit https://bit.ly/3Wx8Vfk To read a Business Insider feature on this new partnership as well, visit https://bit.ly/3PQdH41.

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