Molly Ollys’ Post

Our UTS Business School experts, Amanda White OAM and Nigel Bairstow, predict that Taylor Swift's merch sales could soar to an incredible $66 million just from her Sydney performances alone. 💰 🧾Dive into the details by checking out the ABC News article here: https://lnkd.in/grQwdEZK #TaylorSwift #UTSBusinessSchool #TSTheErasTour #swifties  #theerastour #taylorswifterastour  #abcnews

We need more regulation for event medical provision at events full stop. It’s time to stop using medical provision as a tick box exercise and choosing the cheapest provider and putting cost over people’s lives. I’ve lost count where people are more animated and interested in the number of toilets and urinals that there available instead of the inadequate level of medical provision. I must stress, this isn’t all events but it is becoming more and more it feels. More regulation, better and clearer “guidance”, more accountability. Just my personal view.

Summer is winding down, and planning for fall programs is beginning. Football games, corn mazes, golf outings, concerts, VIP lounges, activations, and samplings are all on the agenda. What are you planning for, and what are you excited to work on this fall? #falliscoming #brandexperience #brandactivation #eventpros #activation #summercomingtoanend

David Foster has a challenger for "best Olympic song"... The Paris Olympic 2024 theme is epic, to say the least, a cross between Montreal '76's all-out theme and Calgary '88's "Can't You Feel It." Happy, upbeat, euphoric, and catchy, what more could you ask for? Glad the organizers of Paris 2024 commissioned this new classic. The soundscape (or Sonic Branding) of an event is often overlooked but is just as critical as the visuals. Soundscapes can evoke emotions, create atmospheres, and reinforce branding messages. For brands, incorporating strategic sound design into their event planning can enhance the overall experience, leaving a lasting impression on attendees. This approach not only supports the visual elements but also tells a cohesive story that aligns with the brand's identity and objectives. https://lnkd.in/gBXg8GjR #Olympics #sonicbranding #branding #marketing #paris2024 Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

Another example of unlocking the power of music in sports...   The ability to 'soundtrack your sport' in this new era is going to become increasingly important when trying to resonate and engage with younger generations like Gen Z and Gen Alpha. It is fascinating to see increasing amounts of fan engagement strategies being underpinned by music.   In 2022, we saw FC Barcelona's Partnership with Spotify bring the worlds of music and football together. 2023 saw the British Basketball League's Unbeatable Anthem tap in to the notion that young people today are more interested in sports lifestyle and culture than they are the sports itself. They tapped in to their cultural equity and ability to shape urban identity. Wolves Records was a ground-breaking new venture as the first-ever UK football team to launch a record label!   Music is no longer about background noise or innings breaks. It is so much more than a spend - it's a valuable investment. It's a powerful asset that resonates with fans across generations. In this new era of sports, it is going to be important for sports and events to find their place in that landscape. What's the sound track for your sport?

This summer is packed with thrilling sports events showcasing a range of team performances. We've already seen some impressive displays, with more to come. What makes some teams gel more effectively than others? What's the secret behind their high performance? https://lnkd.in/eb5nkZbZ #teamdevelopment #highperformingteams #teamwork

Here’s how to get tickets to Olivia Rodrigo’s 2024 ‘Guts World Tour’ in Singapore

Concerts in various locations. Galas on both sides of the river. Special events on Broadway and at area museums. Something cool at the Jersey Shore. As the N.Y./N.J. 2026 World Cup Host Committee begins preparing for the world’s biggest sporting event — especially the July 19 final — it already is having discussions with FIFA about the numerous ways it could become a weeklong celebration. And the key phrase, co-Host Committee Managers Lauren LaRusso and Bruce Revman said, is “having discussions.” The idea that FIFA is controlling every aspect of the event — even making seemingly nonsensical demands such as free public transportation for ticket-holders — isn’t accurate, they both said. “All the things you hear about FIFA being impossible to work with — or not open to working with — just aren’t true,” LaRusso said. “Everything is up for discussion. And, I would say FIFA has been very accommodating.” Revman agreed. “I think FIFA understands that their goals, their mission, and our mission and our goals are aligned — not just for the region, but to grow the game,” he said. “So, they oftentimes defer to us — on a lot of matters.” These discussions happen in person more than you may think — considering FIFA is based in Europe and N.Y./N.J. is one of 16 cities across North America that will serve as a host. This week, LaRusso and Revman — and representatives from all those cities — are in Toronto for the first of two big all-host-city meetings this year. Each of these meetings has a key subject. This week, it’s stadium preparation and security, but all issues are on the table.

Engage Your Audience Like Never Before! 🎉 Rent our giant LED screens and watch your event come to life. Contact us today for more info! #ledscreens #giantscreens #eventrental #visualexperience #musicfestivals #sports #exhibitions #conferences #highquality #eventmanagement #immersiveevents #liveproduction #creativeevents #audiovisual #eventdesign #branding #liveevents #biggestevents #eventplanning #spectacle

Are your pubs and bars match fit for kick-off? No one wants to be Jack Grealish and miss out on success with Euro 2024 this month so we've put together a quick last minute checklist to ensure your venue is selected for Euro 2024. International flags and bunting - make sure flags are securely attached to walls and flush against ceilings, this not only ensures customers get to see the big screens unhindered, but also prevents damage from over enthusiastic supporters. Even consider running bunting around the walls and not criss-crossing the ceiling. England and Scotland Decorations - many venues will want to get behind their national teams - make sure flags are put up so as not to obscure TV and projector screens. Scotland is playing in the very first match on Friday and England play their first match against Serbia on Sunday at 8pm. Create the atmosphere for the big matches, this is where hats and flags come into play, make sure you have plenty of hats and hand flags for your respective teams, it is not just England and Scotland, but some venues might be getting behind Spain, Italy, Germany or Poland. Make the most of all the matches, yes you should be packed out for the big home nation matches but why not run a sweep stake type activity to keep the interest with your customers and drive additional traffic. At TDH Group we can supply those last minute football decoration and POS top ups to ensure you can make your venue(s) the place to watch EURO 2024. https://lnkd.in/gR-B9vaV