Moloco’s Post

I recently stepped back into e-commerce with my client Mainfactor and quickly learned something unintuitive. From the outside looking in, creator e-commerce should be booming. By 2027, the creator economy is expected to reach $480B, and e-commerce is on track to account for 41% of all global retail 📈 At the same time, TikTok For You feeds are flooded with Shop content (for better or for worse), offering prime opportunities to connect with new customers. Despite these tailwinds, many creators are holding back from claiming their slice of the pie through their own e-commerce storefronts. Why the hesitation? 🤔 There are several reasons, but the surprising recurring theme I found was this: Creators have been burned! 🚒 Prominent companies in the space have declared bankruptcy, acted with impropriety, or failed on big promises. Many creators are still feeling the sting and are skeptical of the viability of e-commerce for their business. As a result, many have stayed on the sidelines. Yet e-commerce holds tremendous opportunity for creators who can find the right partner to apply a thoughtful, long-term merchandising strategy. The below article is my attempt to put up some caution tape around the common pitfalls that creators have faced when venturing into e-commerce. Although it's hosted on Mainfactor's Insights blog, I hope it can benefit any creator regardless of their e-commerce partner or tech stack. Creators, let's chat! Whether you're curious about your first steps into e-commerce or ready to take your business to the next level, I can connect you with a trusted partner 🤝 E-commerce pros, what challenges and opportunities do you see in the #CreatorCommerce space? My comments and DMs are open 👇 

Do you want to become a titan of trade in the e commerce arena? Strategic marketplace advertising is your secret weapon. Discover how to boost your online sales and outsmart the competition in this post. It's easier than you might think! #EcommerceGrowth #BusinessStrategy #DigitalAdvertising

Here’s the latest news for e-commerce sellers! Google's new Performance Max for Marketplaces simplifies ad campaigns by directing traffic to product listings on third-party platforms like Amazon, no website needed. This innovative feature leverages marketplace data for ads, providing detailed insights on campaign performance right in Google Ads. A game-changer for brands looking to maximize reach and efficiency. #GoogleAds #Ecommerce #DigitalMarketing"

How to win at E-commerce….. My strategy Winning at e-commerce involves a combination of strategic planning, understanding digital platforms, and leveraging data-driven insights. Here are key strategies to succeed in the e-commerce space: 1. Optimize Your Digital Presence: Ensure your website is user-friendly, SEO-optimized, and compatible across devices. This includes clear navigation, effective product descriptions, and a seamless checkout process. 2. Leverage Data and Algorithms: Utilize data to understand consumer behavior and adapt your strategies accordingly. This includes testing and learning from new keyword areas, evolving campaign structures, and aligning with algorithms on platforms like Amazon. 3. Enhance Customer Experience: Focus on providing a cohesive shopping experience across all channels, from social media to your website. Post-purchase experiences, such as efficient delivery and customer support, are crucial for retaining customers. 4. Utilize Marketing Techniques: Implement strategies like cross-selling, upselling, and cart recovery campaigns to increase sales. Building an email list and engaging customers through personalized emails can also drive conversions. 5. Invest in Paid Advertising: Consider PPC advertising and social media ads to increase visibility and attract targeted traffic to your site. Paid campaigns can significantly boost sales when executed effectively. 6. Build Strong Brand Relationships: Establish a strong brand identity and build relationships with customers through personalized interactions and strategic partnerships. By integrating these strategies, businesses can enhance their e-commerce performance and achieve sustainable growth. #ecom #ecommerce #online #store

Thriving amid giants: Balancing e-commerce marketplaces with your own store 🚀 As e-commerce founders, we're all about juggling multiple platforms from our online stores to mega marketplaces like Amazon, eBay, and Etsy. In our latest article, we delve into key strategies like product differentiation, effective marketing, and customer engagement, helping you navigate these channels to success. 💡Key insights include: ✅ How Gymshark carved out a unique niche. ✅ Optimising SEO for each platform. ✅ AO's approach to customer service. ✅ The power of reviews and ratings. ✅ The effective multi-platform marketing of MADE.COM. Ready to rise above the competition in the multi-channel world? Let's get started👇 https://lnkd.in/emrFjGrB Want more e-commerce insights like this? Subscribe to our weekly newsletter and stay ahead of the curve👇 https://lnkd.in/eEySCNYX #Ecommerce #MultiChannelStrategy #SEO #CustomerEngagement #ProductDifferentiation

If you’re in e-commerce, you’ve probably felt the pinch. Amazon’s CPC jumped 𝟭𝟵.𝟰𝟬% from 2023 to 2024. Walmart’s CPC increased by 𝟮𝟯.𝟰𝟬% in the same period. Yep, costs are climbing. CPCs rose sharply from April 2023 to April 2024. Earth Day and spring sales drove up the competition. Amazon and Walmart kept their CPCs steady. ACOS went up too. Amazon’s ACOS increased by 𝟭.𝟱𝟮%. Walmart’s ACOS rose by 𝟲.𝟵𝟯%. Tougher competition meant more strategic ad spending. Ad spend surged in April 2024. Amazon’s spend increased by 𝟭𝟲.𝟳%. Walmart’s spend rose by 𝟭𝟯.𝟴𝟱%. They’re investing smartly during peak seasons. Spring means wellness and home improvement are big. Think spring cleaning and outdoor living. Amazon targeted Health & Household (𝟭𝟭.𝟳%) and Home & Kitchen (𝟭𝟭.𝟱%). Walmart focused on Home (𝟭𝟳.𝟲%) and Patio & Garden (𝟭𝟭.𝟲%). So, what does this mean for you? If you’re running ads, you need to be smart about where and when you spend. Keep an eye on seasonal trends and adjust your strategies to stay competitive. Nimble 's SERP API helps retail businesses stay competitive. Track ad metrics, CPC trends, and category performances. Just like Amazon and Walmart. Want to make smarter ad decisions? DM me 'NIMBLE' to see how our SERP API can help. Stay nimble, stay ahead!

Are you ready to take your e-commerce store to the next level? Join me on a journey into the world of pricing strategies as we explore the intricate dynamics of Pricing Discount and Sale Price. Our latest blog post reveals the keys to unlocking e-commerce success by mastering these essential pricing tactics. Whether you're a seasoned e-commerce entrepreneur or just dipping your toes into the digital marketplace, this blog is packed with valuable insights and actionable strategies to help you optimize your pricing approach and drive business growth. Click the link below to read more: https://lnkd.in/eiApkS-x

🚀 What Are Google Shopping Ads? 🛒 Google Shopping Ads display your products directly in search results with images, prices, and details—making it easy for customers to find and buy! ✅ Showcase Your Products Visually ✅ Reach Ready-to-Buy Customers ✅ Boost Sales & Visibility Perfect for e-commerce brands looking to stand out! #GoogleShopping #Ecommerce #PPC #DigitalMarketing #SalesBoost

Market index numbers for June 2024 are now available, offering comparisons with June 2023 across various metrics such as e-commerce revenue, orders, advertising expenditure, POAS, ROAS, and total gross profit. Revenue has increased by 4.5% from last year, although there is a slight decline from last month. Gross profit has risen by 9.8%, and orders have grown by 6.8% compared to June 2023. Overall, the trends are very positive with strong numbers across the board, indicating that sales are becoming more profitable. Advertising spend has increased by 9% from last year, showing that acquiring sales is becoming more expensive. However, this still results in a positive POAS compared to June of last year. In summary, while ad spend has recently gone up, both revenue and gross profit have also risen from last year. Despite the increasing ad spend, the trend in volume remains positive. 👍 Follow me on LinkedIn to learn about tracking, value-based bidding, and attribution. Stay updated on industry changes and discover how to improve tracking, utilize POAS bidding, boost CLV, and more! Our index is built on a robust dataset, which includes various businesses and approximately 16.8 million orders. This comprehensive analysis offers valuable insights to help navigate the ever-evolving landscape of the e-commerce market.