Moloco’s Post

This week, Moloco hosted its first flagship event, MOLOCON24: AI For All, dedicated to our mission to empower businesses of all sizes to grow through operational machine learning. The event included sessions on the latest advancements in AI and marketing, featuring compelling growth stories from leading companies across diverse sectors, all driven by ML-powered advertising. Thanks to everyone that joined this special event! We look forward to continuing to support your business growth with our state-of-the-art machine learning solutions. 🚀 #MOLOCON24 #AIforAll #MachineLearning

Advertising Week New York started today,  and we have an exciting panel coming up in just a few days! 🗓️ Reserve your spot for our agency panel, "Rethinking Growth: How Brands Can Scale Mobile Success Beyond the Usual Playbook," today! Catch our host, Beth Berger, VP & GM, Americas at Moloco, on stage discussing how to achieve scalable success beyond walled gardens with Dario Sheikh, Director of Agency Sales at Moloco, and our guest speakers Zach Gryphon, Practice Lead - Mobile Apps at Wavemaker, and Conor McElhaney, Senior Manager, Paid Media at Teladoc Health, on October 10, 2024, at 12:10 PM EDT at the Tech Stage. On your way to the panel discussion, grab a complimentary boba tea from Moloco Boba on Level 2, Trends Zone! 🧋 Check out the full details of our Advertising Week program here: https://lnkd.in/g7k-6qPJ. #AdvertsingWeek #AW #WalledGardens #MobileApss #MachineLearning

Are you attending Advertising Week New York?🗽 Moloco Boba Bar will be open from 9 AM to 3 PM on Lower Level 2, Trends Zone (new location), from October 7 to 10. Stop by to grab a refreshing, complimentary boba tea! 🧋 Check out the full details of our Advertising Week NYC program and request a time with our team here: https://lnkd.in/g7k-6qPJ. #AdvertisingWeek #Advertising #MachineLearning #NYC

We’re excited to announce our fireside chat with AppsFlyer on "How Strong Partnerships Can Drive User Acquisition & Growth for Online Gaming Companies” at the Global Gaming Expo (G2E). Join our Growth Director, Anthony Francis, and Brian Murphy, Head of Gaming & GTM at AppsFlyer for insights and best practices to unlock growth in the dynamic online gaming landscape. 🎮 📅 Date: Monday, Oct 7th 🕑 Time: 02:40 PM - 03:30 PM 📍 Location: Titian 2205 Don’t miss this opportunity to learn from industry leaders who are shaping the future of online gaming! You can find our event details and request a time with our team here: https://lnkd.in/gfwSinGA 

In today’s mobile marketing landscape, the open internet offers significant opportunities for app advertisers. Users spend 66% of their time online, yet only 40% of ad dollars are allocated to this space—revealing a substantial growth gap. As Moloco Agency Growth Manager Stephen Lowe shares, “We have access to publishers across more than 40 exchanges, enabling advertisers to reach users outside the walled gardens. This offers a potentially huge audience spanning 3 million independent mobile apps that reach 6.8 billion devices in over 190 countries.” Explore Stephen's discussion with M&C Saatchi Performance to learn about: -Key considerations for app advertisers -How the open internet can efficiently connect with target audiences -Areas of development within this space and more. Read the full article here: https://lnkd.in/gpbhcfy9 #openinternet #appadvertising #walledgardens #mobilemarketing

Is your app marketing strategy ready for the holidays? 🎃🦃🎄 Increased shopping activity is no longer just from Thanksgiving to Christmas. Our seasonality trend analysis reveals different periods from the US and France to Korea and Australia to help you maximize ROI this entire season: In this analysis you'll learn:  - Why "Q5" is a can't-miss acquisition opportunity - When exactly CPMs peak throughout the season - How to maximize ROI of limited ad budgets Learn how you can be prepared: https://lnkd.in/gByMqBvB #seasonality #mobileapp #holidays #trends

Why Retail Media SSPs Alone Won’t Save Your Ad Business Looking to scale your retail media network (RMN) business? Beware the latest hype around leaning on ad-tech partners to “bring more demand.”  Why? 🎯For most advertisers, only 10-20 RMNs truly matter 🔗 Most RMNs have endemic relationships with advertisers Managing ever-more demand sources won’t scale, and it can backfire: ✨ Doesn't improve onsite inventory performance ✨ Potentially commoditizes your valuable inventory ✨ Results in lower budget utilization and fill rates Instead, RMNs should focus on first-party data and advanced machine learning to unlock sustainable growth. Learn more in the full blog post: https://lnkd.in/guRkP7P4 

App Growth Summit® London is just a few days away. Don’t  miss out Viccy Winter, Senior Director of Implementation at Moloco, speaking on 'Building High-Performing Teams: Leadership Strategies for Success' alongside other industry leaders. Register today and come say hi to our Molocans Ankita Upadhyay, Gabriela Kozicki and Viccy Winter. DM us or leave a comment below to schedule time with our team at AGS London. Date: October 3, 2024 Time: 13:40 pm BST Location: Protein Studios • 31 New Inn Yard, London EC2A 3EY 🇬🇧 https://lnkd.in/g_Wb28cw #AppGrowth #AppGrowthSummit #London #MachineLearning

Next week at Advertising Week NYC, catch Beth Berger, VP & GM, Americas at Moloco, as she shares her journey from launching Google’s Universal App Campaigns to scaling Bumble BFF, and now helping democratize machine learning for app marketers at Moloco. Don’t miss her session on Tuesday, October 8, at 3:50 PM ET, where she’ll unpack why this shift is critical for app marketers today. Check out the full details of our Advertising Week NYC program here: https://lnkd.in/g7k-6qPJ Advertising Week New York #adtech #machinelearning

On September 10, we hosted our inaugural event, MOLOCON24, bringing together our customers and top industry leaders to discuss growth stories and success. It was a day filled with excitement and invaluable networking opportunities. We extend our sincere gratitude to our dedicated team and everyone who joined us at our first MOLOCON! 💙 🔗 Discover how our ML solutions can make a difference for your business: www.moloco.com