Moloco’s Post

🔔 Tenjin releases H1 2023 follow up to From Hyper to Hybrid in 2023 report. 📌 In a follow-up to the From Hyper to Hybrid in 2023 report, Tenjin has unveiled the most recent trends in mobile advertising and ad monetization. 📌 Tenjin has previously published a report focusing on the evolving trends and rankings in ad monetization and advertising. The report shed light on the changing landscape of the hyper-casual business, emphasizing the need for developers to adapt to the market’s shifting dynamics. 📌 The report shows that the hybrid monetization trend from 2022 continues. IAPs are up, while ECPMs are down. Details 👇 #tenjin #monetization #mobileadvertising #gameindustry

Discover how the latest attention-tracking tech is changing the game in mobile advertising. Our latest blog by Head of Measurement and Insights, Jordan Shlachter,  highlights groundbreaking research conducted in partnership with dentsu and reveals the ad formats that are capturing—and keeping—players’ attention.   Learn how Rewarded Video is unlocking the potential of mobile gaming to captivate and maintain audience attention, offering a crucial advantage for your advertising strategies.   Read now: https://lnkd.in/emegsSfB

Gone are the Mad Men days of traditional advertising as tech giants like Google and Meta continue to dominate the game. The need for a more equitable system, where users are not just the product but active participants in the advertising ecosystem, is prompting a paradigm shift towards more decentralized solutions, yet, concern of rising ad scams casts a looming shadow on the advertising field's efforts to evolve. Sanjana Haribhaskaran and Ankita Verma of Persona, are rewriting the advertising playbook for good. In this blog, learn how Persona leverages WalletConnect's Web3Inbox SDK to further fuel its innovative approaches and to cultivate a more user-centric and secure environment within web3 advertising. https://lnkd.in/gr8J4a9m

“Google CMPocalypse” doesn’t quite have the same ring to it as IDFApocalypse, and the industry didn’t spend as long hand-wringing on the topic, but it is a big deal and equally impactful for players, publishers, and advertisers. Beginning today, Google is mandating that all mobile games and apps serving ads must use a certified consent management platform (CMP) that is integrated with IAB’s Transparency and Consent Framework.    But wait, this isn't just about boring compliance: it’s absolutely an opportunity. AdInMo has been a registered TCF vendor for a few years already because we fundamentally believe improving player trust and transparency for your game drives monetization. We’ve already proven that integration of a CMP allows games monetizing with #ingameadvertising to be targeted by quality brand advertisers, resulting in significant uplifts in eCPMs, revenue and fill rates. So don’t moan about Google, learn from the success of game developers that were ready before the deadline and to generate positive impacts on revenue with no negative impacts on other metrics. Dive into our recent case study with Usercentrics and Black Smoke Studios Oy here: https://lnkd.in/eaGYPHHC Leverage trust AND value creation in your #InGamePlay strategy!

👌Christmas is over… and the new year is coming. New year, new rules. From 16 Jan 2024 Google will require all publishers serving ads to use a certified CMP Best practice consent helps unlock new #ingameadvertising demand from European brand advertisers who will only bid on consented data. 🔽 Download our recent case study with Black Smoke Studios Oy and Usercentrics which shares monetization metrics pre-and-post CMP integration: https://lnkd.in/e_Fz_5Rb #InGamePlay #admonetization #mobilegaming #PrivacyMatters

This is the state of mobile advertising in 2023. We talk ourselves in circles about A.I. and the metaverse yet still can’t seem to get even the most basic aspects of digital experiences right. Does anyone in the value chain - advertiser, publisher, or ad tech provider - actually check what they’re buying or selling? Is anyone incentivized to fix this? Does anyone care? I think it’s time to redesign digital ad infrastructure and markets from the ground up.

2024 will be an era-defining year for advertising ✨Or at least that's what ExchangeWire is predicting, and I couldn't agree more. So what's so era-defining about 2024? Well, with third-party cookies being deprecated, the smartest advertisers are seeing this as a true opportunity to innovate. And innovation always leads to some hidden gems being discovered. ExchangeWire predicts that for many brands in-game advertising will become this gem for multiple reasons: User-centric approach with ads that enhance, not disrupt, the user experience Tapping into the purchasing power of gaming communities Direct route to audiences that can't be reached on traditional advertising channels Of course, there are challenges to tackle (e.g. finding the right metrics to measure), but that's just part of the process. And undoubtedly 2024 will be the year advertisers crack the code. Check out the full report in comments ⬇️

Launched! Months of work and trillions of data points to launch the Singular ROI Index. So pumped to ship this! What is it? List of the most effective ad networks on the planet, sliced and diced by geo and vertical How is it built? Analyzing trillions of ad impressions, billions of clicks, billions of app installs, billions of engagements and conversions Give me a taste ... a few of the highlights? - More ad networks (32 ad networks and platforms rank in at least 1 category) - The golden 6 (6 ad networks rank in every single category) - Big getting bigger (top 4 advertising platforms all grew share of spend) - CTV spend up 46% (Roku, VIZIO, TVSquared by Innovid, LG Electronics Ads, Samsung Electronics) - Meta finds its mojo - iOS outpacing Android - Moloco does the impossible (matches Meta, Google, and other major platforms in 1 key metric) - TikTok leveling up (even more) - Regional ad networks disappearing - Appier exploding (zero rankings last year. 5 rankings in 2024) - X: not dead yet (some advertisers left but X still ranks in no fewer than 12 categories) - Hello again, Reddit, Inc. - ironSource, Unity, Aura: whoa (can we say juggernaut? Unity won big in the Index) - AppLovin: ditto whoa (ditto last comment) So many at Singular helped. Liat sourced the data. Gadi provided the clues. Saadi and Lara ran point. Sasha and Viki designed. Karan built the interactive app to showcase the data. Take a look at the results: https://lnkd.in/gQD3geDf

Chocolate chip cookies going away: Stressful 3rd Party cookies going away: Not stressful - we've got you! Third-party cookies are expected to go away later this year, the ability to reach relevant audiences via trusted partners like Simpli.fi is not. Join us in futureproofing your advertising strategies by viewing our latest POV on Google's deprecation of the cookie. We've been prepping for this and we've got your back! #programmaticadvertising #programmatic #clientservices #ott #ctv #connectedTV #geofencing #adtech #localadvertising #digitalmarketing #cookiedeprecation

With the influx of big advertiser attention to TikTok, it'll be interesting to see how the platform adapts to accommodate them. TikTok has a long way to go. It has a massive audience of Gen Zers and no shortage of money (in theory), but we still observe a general lack of polish on the user experience side and in its Ad Manager. The platform also desperately needs to tackle the issues it has with bots and fraudulent content, which can pose a brand safety concern to these large advertisers. Some cool insights on observed trends with TikTok, gaming, and AI here: https://lnkd.in/ehAuTAen