Molson Coors Beverage Company’s Post

This is AMAZING! Mistakes happen. But what separates good brands from great ones is how they handle them. Coors Light recently gave us a brilliant example of turning an oops moment into marketing gold. 🏔️🍺 It started with a simple typo: "refreshment" was misspelled as "refreshement". Instead of hiding the error, Coors Light embraced the mishap and called it a "Case of the Mondays" moment, a phrase we all relate to when nothing seems to go right. Their response? A clever and humorous campaign that turned an awkward typo into a viral marketing moment. By owning the mistake, they created buzz, engaged their audience, and reminded us all that even big brands are human. Key takeaways for marketers and leaders: ✅ Embrace authenticity – Mistakes can make you more relatable. ✅ Act fast – Coors Light’s quick pivot turned potential embarrassment into opportunity. ✅ Leverage humor – Laughter is a universal connector, especially in marketing. Whether it’s a typo or a bigger misstep, remember: your response can redefine the narrative. Let’s toast to learning from Coors Light’s "refreshement" moment,and owning our own “Mondays” with grace and creativity. Cheers! 🥂 #MarketingLessons #Branding #CreativityInAction #CoorsLight #CaseOfTheMondays

The Monday after the @Super Bowl has a reputation: it’s the toughest Monday of the year. Late nights, big parties, and the end of football season can leave many feeling the "post-game blues." @Coors Light rebranded this infamous day brilliantly, transforming it into an opportunity to unwind with a specially packaged 12-pack (or 24-pack in Canada) designed to bring a little extra light to your Monday. The campaign highlights a genius branding strategy: ✅ Cultural Relevance: Recognizing shared experiences, like the drag of Super Bowl Monday, and meeting consumers in that moment. ✅ Lightening the Mood: By providing a fun and tangible solution, Coors Light positions itself as more than just a beverage - it’s a way to brighten up even the roughest days. ✅ Building Community: Campaigns like this remind consumers that the brand gets them and is there to share a laugh (and a drink) when they need it most. Coors Light is proving that smart, timely branding can turn a universally dreaded day into an opportunity to connect and refresh. Cheers to making Mondays a little lighter! 🏈🍻 Share your thoughts or your favorite campaigns below! 👇 #Branding #MarketingStrategy #CoorsLight #SuperBowlMonday

IT’S LIME GREEN FRIDAY! I didn’t do a Black Friday offer last week. It all felt a bit… Sports Directy. But Lime Green Friday? Yes please. Much more zesty. And what does half the nation do on Lime Green Friday? SUCK ON A LIME. No wait, that’s not right. I meant to say that they nibble on a biscuit, because they’ve subscribed to the 3 Biscuit Strategy micro course that I am giving away FREE for the rest of the year. That’s right. Get your three-month strategy sorted and stride into 2025 with your business head held high and your fists full of Custard Creams. What the hell more could you ask for? Get your hands on the three-step toolkit and worksheets to take a creative, biscuity approach to strategy. https://lnkd.in/evYaD_SA

This Coors Light campaign roll out all feels very ham handed. Real people ain't connecting these very dumb dots. A real nadir for the industry. Just make a good Superbowl :30, save us the rest of the bullshit. EDIT - And please correct me if you think I'm wrong. But from a PR perspective... "Big brand effs up headline" = great PR fodder. People read it, laugh, pile on, make fun of the brand. 100/100 real people read and remember. "Brand makes excuse about Mondays then makes a new beer case." = pretty boring PR story. Nobody cares 1/100 real people read and remember. "Case of the Mondays Office Space commercial" airs in Superbowl, probably great (because Mischief) 50M/100M watch and remember, but only 0.000...001% have any connection to the preamble. What's the point?

Jim Koch, co-founder of the Boston Beer Company has the most memorable and chilling message hung up on his office wall. Here's the short, but powerful story in Jim's own words: “I have an old message from a guy framed and hung on my office wall. It says: ‘I’ll call back on Monday.’ It was a Friday when he called and left that message with my secretary. On Sunday night, the guy died of a heart attack. He was only thirty-four. Monday never came. Monday doesn’t always come.” Your "Monday" might be tomorrow, next week, or 100 years from now. But you can't live as though it's never coming. Do it now - whatever "It" is for you. Ask out that girl; start that business; join that sports team; read that book; take that trip. Monday doesn't always come. ===== P.S. I know you like to read, so I went through the list of all 1,296 books I’ve read since 2014 and selected 100 of them that will DRAMATICALLY improve your life. Want the list? Of course you do. I know I would! Here it is (free): https://lnkd.in/epGTM7Bf

The Monday after the Super Bowl has a reputation: it’s the toughest Monday of the year. Late nights, big parties, and the end of football season can leave many feeling the "post-game blues." Coors Light (Molson Coors Beverage Company) rebranded this infamous day brilliantly, transforming it into an opportunity to unwind with a specially packaged 12-pack (or 24-pack in Canada) designed to bring a little extra light to your Monday. The campaign highlights a genius branding strategy: ✅ Cultural Relevance: Recognizing shared experiences, like the drag of Super Bowl Monday, and meeting consumers in that moment. ✅ Lightening the Mood: By providing a fun and tangible solution, Coors Light positions itself as more than just a beverage - it’s a way to brighten up even the roughest days. ✅ Building Community: Campaigns like this remind consumers that the brand gets them and is there to share a laugh (and a drink) when they need it most. Coors Light is proving that smart, timely branding can turn a universally dreaded day into an opportunity to connect and refresh. Cheers to making Mondays a little lighter! 🏈🍻 Share your thoughts or your favorite campaigns below! 👇 #Branding #MarketingStrategy #CoorsLight #SuperBowlMonday

" I can't find clients!"🚫 This is what I hear day in, day out from frustrated AF coaches & consultants It's not the problem - they should ( and can) be finding YOU! Feeling unseen is a symptom of something else entirely Here's the biggest offenders 👇 -Your brand clarity -Your positioning -Key messaging -Your customer journey As a start ... It's rarely your offer, so give up tweaking it for the gazillionth time It's also a ridiculously easy fix It can be nailed in 90 minutes Without stress This Black Friday I'm offering stand alone SOS sessions for those coaches DONE with seeking answers in blindspots Those wanting to get radically clear and converting clients like clockwork It's the difference between limping and striding in business and you can recoup revenue rapidly with clarity And it's the most comprehensively uncomplicated 90 minutes of your coaching career So you can breathe out and STAND OUT Expertly Get on it in DM with " SOS" ( That's Stand Out Session) And sit back with a wry smile Black Friday ready, stress less Pic - Aoibh is 4 tomorrow 🙏♥️😘🙏

What if you paid less attention? What if your mind wasn't scattered across quite so many fronts? What if you allowed some things to fall off your radar? It might sound counter-intuitive - aren't we supposed to be paying attention? It might sound impossible - you care about your people and the work and about whether it's making enough of a difference. But perhaps it's because your attention so dispersed that you struggle to move the needle on what matters most. Casting attention broadly is like being in a well-lit stadium: the lights seem to promise the ability to see everything, but instead make it hard to discern any meaningful contrasts or distinctions. When the lights go down and the spotlights come on, suddenly you're focused. The rest of the crowd and the stewards and the world beyond are still there, but you can concentrate on the main event. So, this week, have a think about where you might pay less attention - or perhaps none at all - so you can save up your attention to spend on what you most want to accomplish this week. #paylessattention

It's Saturday, so I'm sharing again! 🥳🎉 For my new connections: every Saturday, I share something personal and encourage you to do the same. The point is to get to know each other better. I really enjoy seeing the responses. Super interesting and sometimes surprising. Anyway, this week, I'm looking for some feedback on your fridge 😂 Yes, your fridge. Ours is trash at this point. It's leaking, the ice maker is broke, there's an entire glass shelf missing, various trays are cracked....it's a whole thing. We've put this off long enough. I'm looking for folks who swear by their fridge. Like if you think to yourself "wow...what a really good purchase" every now and then when you use your fridge... YOU'RE the opinion I'm looking for! I'm a Home Depot and Lowe's guy (veteran's discounts), but I'm willing to go elsewhere if the value is right. Note: I'm not a big fan of the two-door-up-top-single-tray-at-bottom style (see pic). That's what we currently have. However, I'm willing to bend if it's a really good fridge. I really like the simple two door style. Freezer on one side, fridge on the other. I'm taking all recommendations. Then I'm gonna take it to my other committee member (my wife😁). The staff (my kids) might get some decision power in this too 😂 Whatcha got? share below 👇🏿 Follow this hashtag for more posts like this one: #sphdShare And enjoy your weekend!! ✌🏿

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