MomentIQ’s Post

I am excited to attend #SUBSUMMIT TODAY for this session-- Unleashing the #Potential of #Affiliate and #Influencer #Networks - featuring Ryan Moore, Marketing Director, Hooked & Company Tita Tantipinichwong, Senior Marketing Manager, CrunchLabs "Unlock the power of brand advocates in this digital era of subscriptions. Join a discussion with prominent brands in the space as they share their successful influencer and affiliate strategies. Learn firsthand how these strategies have propelled brand growth to the point of escape velocity, making affiliates and influencers essential players in today's subscription landscape. " Influencer marketing has become a significant strategy for many brands due to its effectiveness in reaching targeted audiences through trusted figures on social media platforms. INFLUENCER PROGRAM STATS -- Effectiveness: 89% of marketers find influencer marketing ROI comparable to or better than other marketing channels. Source: Influencer Marketing Hub Budget Allocation: 73% of marketers plan to increase their influencer marketing budget over the next year. Source: Mediakix Types of Influencers: Micro-influencers (those with 10k-100k followers) are considered the most effective for engagement and ROI by 59% of marketers. Source: SocialPubli Platforms: Instagram is the most popular platform for influencer marketing, used by 93% of marketers. YouTube follows with 78%, and TikTok is growing rapidly with 68%. Source: Influencer Marketing Hub Industry Adoption: Fashion and beauty are the top industries leveraging influencer marketing, followed by travel, food, and tech. Source: Influencer Marketing Hub https://lnkd.in/gNZ_HDx8

Explore the transformative power of hyperlocal influencer marketing and how it's reshaping the startup marketing landscape. https://lnkd.in/gQRPr88P #influencermarketingforstartups

🚀 Why Influencer Marketing Could Be the Next Big Opportunity for Brands 💡 In today's fast-paced digital world, traditional advertising is losing its touch. Consumers want authenticity, relatability, and trust. That's why influencer marketing is rapidly becoming one of the most powerful ways to connect with audiences. Here’s why influencer marketing is the next big thing: - Massive Market Growth 📈: The global influencer marketing industry is projected to hit $24 billion by 2024. Brands are shifting their focus to influencers to tap into engaged, niche audiences that trust creators more than brands themselves. - Rising E-Commerce Integration 🛒: Influencers are no longer just brand ambassadors – they’re sales drivers. With the growth of e-commerce, influencer campaigns now directly contribute to online sales conversions. The seamless integration of influencer marketing with e-commerce platforms offers a huge opportunity for brands to boost their bottom line. - Micro-Influencers Are Leading 🌱: It's not just about big names anymore. Micro-influencers with smaller, highly engaged followings offer a higher ROI for brands due to their niche and authentic connections with their audience. - Data-Driven Campaigns 🔍: Advanced analytics are transforming the way brands measure the impact of influencer campaigns. This means smarter strategies, better targeting, and higher returns on investment. As digital transformation accelerates, influencer marketing provides a unique opportunity to connect with audiences in a more personal and impactful way. The future is bright for those who tap into this trend early. Are you ready to leverage the power of influencers for your brand? 💼 We are soon entering in this industry to make a big impact. Dm me for more details.. #InfluencerMarketing #DigitalMarketing #Ecommerce #GrowthHacking #MarketingTrends #FutureOfMarketing #startupidea

Marketing strategies may shift as new platforms emerge and others fade, but influencer marketing is an essential component of any digital marketing approach. HubSpot puts the size of influencer marketing sector at over $24 billion by the end of 2024. Key Budget Takeaways: 💰 6% intend to spend more than 40% of their entire marketing budget on influencer marketing 💰 47% spend less than $10,000 annually on influencer marketing campaigns; 20% spend between $10,000 and $50,000; nearly 15% spend over $500,000. 💰 In 2022, most brands paid influencers a flat rate. In 2024, 40% say they structure their influencer marketing payments more like an affiliate program, paying a percentage of any sales made.  https://lnkd.in/e6GqBYkK #influencermarketing #beautyindustry #trend2024

Influencer marketing is the next under penetrated marketing channel. In the US alone last year: - $389 billion spent on digital ads to reach customers on channels like YouTube, TikTok, Instagram, Facebook, etc. - $6.2 billion spent on influencer marketing That means companies spent only 1.6% of the budget they had for digital ads on influencer marketing (source: emarketer '23). With dramatically lower competition + 75% of social feed inventory remaining non-ads, influencer marketing is the most under penetrated marketing channel for user acquisition today. This spring, I'm launching an influencer marketing course with Reforge. It will be a one-week overview of modern influencer platforms, strategies, tactical how-to's and measurement strategies. You'll learn how companies like Notion and Karat Financial grew their businesses by working with influencers. By the end of the course, you'll have the skills to launch your first measured influencer marketing pilot. The course will be limited to 30 seats. Sign up for the waitlist to be notified when the course launches: https://lnkd.in/gn46SvSt

For CPG brands, the stakes for influencer campaigns just keep getting higher. 🎲 Because modern consumers often won’t consider a brand until they’ve seen their products on social media. From TikTok Shop to social search, creators are key to staying visible. 👀 Given how competitive the CPG space is, experimenting with creator campaigns is the norm. This post digs into fresh influencer strategies for consumer brands to test-drive. 👇 https://hubs.la/Q02DCWB30 #cpg #influencers #influencermarketing

For CPG brands, the stakes for influencer campaigns just keep getting higher. 🎲 Because modern consumers often won’t consider a brand until they’ve seen their products on social media. From TikTok Shop to social search, creators are key to staying visible. 👀 Given how competitive the CPG space is, experimenting with creator campaigns is the norm. This post digs into fresh influencer strategies for consumer brands to test-drive. 👇 https://hubs.la/Q02DCRQK0 #cpg #influencers #influencermarketing

For CPG brands, the stakes for influencer campaigns just keep getting higher. 🎲 Because modern consumers often won’t consider a brand until they’ve seen their products on social media. From TikTok Shop to social search, creators are key to staying visible. 👀 Given how competitive the CPG space is, experimenting with creator campaigns is the norm. This post digs into fresh influencer strategies for consumer brands to test-drive. 👇 https://hubs.la/Q02DCPvL0 #cpg #influencers #influencermarketing

Influencer marketing is our business, and business is good! At least, that would be the tagline to explain our latest State of Influencer Marketing report, if we had to choose 😉 To read a few snippets from the report, as well as a few extra insights about influencer marketing as a whole, check out this feature by Mediaweek Australia here: https://lnkd.in/dZ-S8mMT #influencermarketing #instagram #tiktok

For CPG brands, the stakes for influencer campaigns just keep getting higher. 🎲 Because modern consumers often won’t consider a brand until they’ve seen their products on social media. From TikTok Shop to social search, creators are key to staying visible. 👀 Given how competitive the CPG space is, experimenting with creator campaigns is the norm. This post digs into fresh influencer strategies for consumer brands to test-drive. 👇 https://hubs.la/Q02DCFyt0 #cpg #influencers #influencermarketing