Momentum Design Lab, an HTEC company’s Post

Recently, we proudly launched a refreshed brand for HTEC — a bold redesign that captures our growth, vision, and ambition. Read all about HTEC brand 2.0: https://lnkd.in/g_j7VDzK Like the companies they represent, brands are not static. They must adapt and evolve with changing priorities, emerging opportunities, and new insights. Since announcing the refresh, we deliberately absorbed internal and external feedback, observed our brand in the wild, and reflected on how to make it stronger and even more authentic. The result is a subtle yet impactful realignment — Brand 2.0: https://lnkd.in/g_j7VDzK

How to Grow a $100 Million Brand: Reinforcing Your Foundation | BoF Insights

Bad design is expensive. Not just in lost revenue but in lost trust. Think about the disastrous rebrands that missed the mark—Tropicana’s infamous packaging redesign in 2009 led to a 20% drop in sales within two months, costing the company $30 million. Why? They stripped away the familiarity that made the brand recognizable. A well-executed brand evolution should feel like an upgrade, not a replacement. When you change too much, too fast, you risk erasing what made your brand valuable in the first place.

Creating Desirability: The Art of a STATUS Brand "Desirability isn’t bought—it’s built." Desirability is built through the layers of intangible assets that speak to the brand's value, going deeper than the product's function: Memorability Over Attention Forget chasing trends. Brand values outlast fleeting interests. Build a legacy that resonates with your clients, making your brand unforgettable. Leverage Your Core Strengths Your brand’s DNA—creativity, quality, heritage—already holds the keys to iconic status. Like LVMH's strategy, focus inward to develop a story that's worth following. Generate Excitement Through Originality Stay relevant by being irreplaceable. A brand that constantly innovates and surprises its clients holds the spotlight. Elevate Your Status Through Your Associations It’s not just about what you sell, but who you sell to. Partner with the figures your clients admire, turning your product into a symbol of prestige.

🌿✨ 𝐍𝐞𝐰 𝐛𝐫𝐚𝐧𝐝 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲! ✨🌿   Rooted in ecodesign, our new visual identity echoes our main expertise while reflecting our visionary, bold, and purpose-driven personality.   Our new brand signature, "Well-being, done well," is an invitation to the pharmacy industry to join a movement that will make a significant environmental impact for future generations.   We now position ourselves as a partner in sustainable well-being whose actions, combined with those of our clients, employees, and partners, contribute to material, physical, mental, environmental, and collective well-being.   💡 𝐀 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 After an in-depth analysis, we also revamped our digital presence. All our communication channels have been revitalized to bring greater clarity, coherence and, above all, impact to our actions.   This repositioning reinforces our commitment to our mission of sustainable development.   🌱 𝗔 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 “Given the quantity and complexity of information available, it can be difficult to debunk the myths. We believe that our repositioning will enable us to maintain a high level of credibility and thereby strengthen our impact.”    - Sandrine Milante, President and CEO, EcoloPharm   🖥️ 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗼𝘂𝗿 𝗻𝗲𝘄 𝗯𝗿𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 Visit www.ecolopharm.com   🤝 𝗩𝗮𝗹𝘂𝗲𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 We would like to acknowledge the invaluable contribution of two partners: · BrandBourg Marketing & Design, for their expertise in developing our brand strategy · Archipel synergie créative, who managed its execution (website, marketing tools, photos and videos)   🌱 #Innovation #Branding #Sustainability #Environment #Pharmacy #Packaging #PackagingSolutions #EcoFriendly #Manufacturer #SustainableFuture #Healthcare #PoweringProgress

Do you know the difference between a Rebrand or Brand Refresh? One of the decisions you might encounter is deciding whether to refresh, evolve, or rebrand your company. There are different reasons for doing each: A Brand Refresh \(often interchangeably called a Brand Evolution\) brings your brand up to date with trends, strengthens your image, and gives your brand a facelift. It’s useful when you need to make cosmetic tweaks or gradual updates. A Rebrand goes deeper and transforms the entire business, inside and out. Rebrands strategically support change in the company's strategy and positioning while setting the stage for future growth. FolloMotto® 🏴® 🏴](urn:li:organization:542853)

Your brand isn't just a logo or slogan it's a personality and like any good friend your brand should have values. -> What does your brand stand for? Is it sustainability, inclusivity or innovation? When your brand has a strong set of values it resonates with customers on a deeper level. -> It's not about just selling a product, it's about building a connection.

Reimagining an existing brand repurposed into new product commonalities heretofore gone unconsidered could very likely be the best strategic growth pathway to increasing valuation. An external perspective recognizes these. https://lnkd.in/gJp2E5UA

Brands may begin as concepts; it’s through representation that they become living entities. It’s through the living that they, in turn, become legend. What is the value of building a brand? Read more in the latest article on the Industrious Blog. https://lnkd.in/gBhh6M7C #beindustrious #IndustriousBlog #blog #businessblog #teamaccessa #qualitychoices #brand #brandmatters #morein24

We absolutely agree that whether it's a brand refresh or a full rebrand, the key lies in staying aligned with customer needs and market trends. The third slide deeply resonates with us as we, too, have been studying the increasing demand for AI features in platforms and are rebranding 🤫 ours, keeping the future of AI in mind.