Thanks to the The Digital Shelf Institute 𝗳𝗼𝗿 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝗶𝗻𝗴 𝗗𝗖𝗚'𝘀 𝗖𝗵𝗶𝗲𝗳 𝗦𝗼 𝗪𝗵𝗮𝘁 𝗢𝗳𝗳𝗶𝗰𝗲𝗿, 𝗚𝗿𝗲𝗴𝗼𝗿 𝗠𝘂𝗿𝗿𝗮𝘆, on their recent podcast!
𝗚𝗿𝗲𝗴𝗼𝗿 𝘀𝗵𝗮𝗿𝗲𝗱 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗮𝗻𝗻𝘂𝗮𝗹 𝟮𝟬𝟮𝟯 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸, including the 7 common challenges that global brand manufacturers are facing with respect to retail media.
𝗔𝘁 𝗗𝗖𝗚, 𝘄𝗲 𝗵𝗮𝘃𝗲 '𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝗵𝗲𝗹𝗳' 𝗼𝗻 𝘁𝗵𝗲 𝗯𝗿𝗮𝗶𝗻 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄, as we launched (last week) our 2024 Digital Shelf Optimisation ('DSO') annual benchmark, which is already generating compelling insights into current digital shelf best practices and challenges.
𝗦𝗼𝗺𝗲 𝗲𝗮𝗿𝗹𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘄𝗲 𝗮𝗿𝗲 𝘀𝗲𝗲𝗶𝗻𝗴 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:
- Only 22% of respondents believe that leaders within their organisation understand the digital shelf metrics they monitor
- Only 33% of respondents believe they have clearly defined revenue growth principles for their digital commerce business
- 47% of respondents do not have a test & learn program to optimise search & visual content
𝗣𝗲𝗿𝗵𝗮𝗽𝘀 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗶𝗻𝗴𝗹𝘆, 𝗔𝗜 𝗵𝗮𝘀 𝗻𝗼𝘁 𝗯𝗲𝗲𝗻 𝗰𝗶𝘁𝗲𝗱 𝗮𝘀 𝗮 𝗸𝗲𝘆 𝗳𝗮𝗰𝘁𝗼𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝗵𝗲𝗹𝗳, with the exception of a number of content and search optimisation examples, despite the rapid evolution of AI since our 2023 DSO benchmark.
𝗧𝗵𝗲 𝟮𝟬𝟮𝟰 𝗮𝗻𝗻𝘂𝗮𝗹 𝗗𝗦𝗢 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗶𝘀 𝗹𝗶𝘃𝗲 𝗳𝗼𝗿 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝘁𝘄𝗼 𝘄𝗲𝗲𝗸𝘀. 𝗗𝗼𝗻'𝘁 𝗺𝗶𝘀𝘀 𝘆𝗼𝘂𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝘃𝗼𝗶𝗰𝗲 𝗵𝗲𝗮𝗿𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗗𝗦𝗢 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱!
Comment 'Link please' or email tom.buckley@dcg.ai or https://lnkd.in/gmy7qnVP to participate.
𝗣𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗳𝗿𝗲𝗲! It only takes 10 minutes to complete and when 10 members of your organisation participate, you receive a personalised digital shelf scorecard free of charge.
#retailtech #digitalshelf #ecommerce #digitalcommerce #benchmarking
Digital commerce advisory firm Digital Commerce Global (DCG) has put out a retail media benchmark report, and we had the pleasure to have DCG's VP of Strategy, Gregor Murray, on our latest podcast episode and hear some key findings of their survey!
🎧 Tune in to get all the insights from the conversation with podcast hosts Lauren Livak Gilbert and Peter Crosby! Link to episode is in the comments ⤵