Monia Merabet’s Post

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Beauty Trends & Innovation | Founder at WeOutWow

Fragrance, once perceived solely as a way to enhance appeal, now has a functional role. This evolution has been driven by the recognition of scent's remarkable ability to trigger sensory experiences and profoundly influence our mood and emotions.👃 ✔︎ In the past, fragrance was primarily employed to make products more enticing and attractive to potential customers. It served as a means to distinguish one brand from another and to leave a lasting impression on consumers. While this aspect of fragrance still holds importance in marketing and branding strategies, there has been a fundamental shift in how scents are utilized in products. As research on the human olfactory system advanced, scientists and marketers alike understand the significant impact that scents can have on our brains and emotions. Our sense of smell is intricately linked to the limbic system, the part of the brain responsible for emotions and memory. This connection grants fragrance a direct pathway to influence our feelings, thoughts, and even behavior.🧪 ✔︎ Recognizing this potential, industries have harnessed the power of scent to enrich the consumer experience across various product categories. By tapping into the evocative power of scent, industries have discovered a potent way to forge stronger connections with consumers and create products that go beyond the surface, touching our senses and emotions in profound ways. As our understanding of scent continues to deepen, we can expect fragrance to play an even more significant role in shaping the products and experiences of the future.💫 📸 : Skin & Tonic #beautytrends #beautynews #beautyindustry #FragranceEvolution #SensoryExperience #EmotionalPower #InnovativeProducts #EnhancedExperiences

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UĞUR BATUR MBA, PhD. Candidate in Banking and Finance

Export from TURKEY/Natural Organic Seed Oil, Extract, Pulp, Flour Trade/More than 100 Plant's Seed Oil/First Quality and EU&USA Certificated/ Export Responsible/ Financial Adviser/ European Countries Export Responsible

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