Fragrance, once perceived solely as a way to enhance appeal, now has a functional role. This evolution has been driven by the recognition of scent's remarkable ability to trigger sensory experiences and profoundly influence our mood and emotions.👃 ✔︎ In the past, fragrance was primarily employed to make products more enticing and attractive to potential customers. It served as a means to distinguish one brand from another and to leave a lasting impression on consumers. While this aspect of fragrance still holds importance in marketing and branding strategies, there has been a fundamental shift in how scents are utilized in products. As research on the human olfactory system advanced, scientists and marketers alike understand the significant impact that scents can have on our brains and emotions. Our sense of smell is intricately linked to the limbic system, the part of the brain responsible for emotions and memory. This connection grants fragrance a direct pathway to influence our feelings, thoughts, and even behavior.🧪 ✔︎ Recognizing this potential, industries have harnessed the power of scent to enrich the consumer experience across various product categories. By tapping into the evocative power of scent, industries have discovered a potent way to forge stronger connections with consumers and create products that go beyond the surface, touching our senses and emotions in profound ways. As our understanding of scent continues to deepen, we can expect fragrance to play an even more significant role in shaping the products and experiences of the future.💫 📸 : Skin & Tonic #beautytrends #beautynews #beautyindustry #FragranceEvolution #SensoryExperience #EmotionalPower #InnovativeProducts #EnhancedExperiences
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When we talk about the beauty industry, the focus often lands on Millennials and Gen Z. But what about Gen X and Baby Boomers? These generations have significant buying power and a strong desire for authenticity—yet they’re often overlooked. Gen X, with their roots in the early internet, and Boomers, who redefined youth culture in the '60s and '70s, are anything but passive consumers. They value genuine connections, quality, and products that speak to their life experiences. And here’s the thing—these generations aren’t just going to settle for the same old anti-aging rhetoric. So what strategies do you think the beauty industry should adopt to better serve Gen X and Boomers? Let’s discuss in the comments. 💬 📸 : BeautyStat #beautytrends #beautynews #beautyindustry #BeautyIndustryInsights #GenX #BoomerPower
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Tomorrow’s edition of Beyond Beauty will dive into Neuroaesthetics, the science of how our brain responds to beauty, and will cover: 🤓 The way art, music, and nature influence our emotions, mood, and overall well-being through their powerful effects on the brain. 🦄 What's Next ➤ Expect a rise in well-being design for homes, where spaces and products actively promote relaxation and mental health through brainwave technology and sensory-driven designs. 🔮 Scenario for the Future of Beauty ➤ Imagine a world where beauty routines adapt in real-time to your emotional state. Skincare that responds to stress cues, calming both your skin and mind—this is the future of beauty in 2034. 🤿 More on the Topic ➤ Dive deeper into how beauty, art, and nature impact brain health, the integration of art into medicine, and future mental health spaces designed for well-being. Don’t miss out and make sure you're subscribed to get it in your inbox: https://lnkd.in/e7AJDTZh #BeautyTrends #IndustryInsights #BeyondBeauty
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Finding love through a fitness club might sound outdated, but it’s exactly the kind of authentic connection people are craving these days. The Lunge Run Club in NYC is one of the new breed of social spaces that combine fitness with romance, offering a fresh alternative to the world of dating apps. In a time where swiping left and right has become the norm, many are seeking something more real—something that goes beyond the superficiality of a profile picture. The Lunge Run Club takes a solo activity—running—and turns it into a social experience. Participants meet in person, share in the challenge of a good run, and connect over a shared commitment to fitness. The takeaway here? People are hungry for genuine, face-to-face interactions, and they’re willing to find them in unexpected places. Have you seen other examples where fitness or hobbies have been successfully integrated into social experiences? What do you think makes these initiatives so appealing? Comment below! 💬 #beautytrends #beautynews #beautyindustry #FitnessCommunity #DatingTrends #RealConnections
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Psychedelics are making a surprising comeback, but this time, it’s not about recreational use—it's about wellness. Early research suggests that psychedelics, such as psilocybin and MDMA, could play a crucial role in treating mental health conditions like depression and anxiety. Companies are at the forefront, developing therapies that integrate these substances into mainstream healthcare. But this raises a critical question: are we ready for it? The stigma surrounding psychedelics is still strong, and integrating them into wellness routines will require not just scientific validation but also cultural acceptance. What do you think? Is the wellness industry ready to embrace psychedelics as a mainstream solution? Share your thoughts below 💬 #beautytrends #beautynews #beautyindustry #Psychedelics #MentalHealthInnovation #WellnessRevolution
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In today’s global world, you’d think we’re all converging on the same trends, right? But here’s the twist: consumers are increasingly seeking products that not only reflect global standards but also align with their local culture, values, and identity. Take the rise of cultural pride movements like China’s Guochao. It’s a great example of how people are gravitating toward products that celebrate local culture while embracing global influences. This speaks to a broader shift in the beauty industry where local authenticity matters just as much as global appeal. For beauty brands, the challenge is clear: how can you create products that work globally but feel deeply personal locally? If you're interested in glocalisation, I wrote a newsletter on the topic and you can read it here: https://lnkd.in/ezuphJMW I hope you enjoy it. #beautytrends #beautynews #beautyindustry #glocalisation #consumerinsights
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We’ve all heard that the beauty industry is becoming more inclusive. But when you dig a little deeper, is that really the case? Take ageism for instance. While the industry has made some strides in showcasing older models, the focus is still often on "anti-aging" rather than embracing the beauty that comes with age. So, where do we go from here? Are we moving towards a future where all ages are genuinely celebrated, or is there still a lot of work to be done? The conversation around aging in beauty is evolving, but is it evolving fast enough? I’m curious—what’s your take? Do you think the beauty industry is on the right track, or are there still major hurdles to overcome? Share your insights below! 💬 📸 : Dove Beauty Never Gets Old campaign #beautytrends #beautynews #beautyindustry #BeautyForAllAges #AgeInclusivity #RethinkAging
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Nowadays, brands must go beyond traditional marketing strategies if they want to build lasting relationships with their audiences. One powerful way to do this is by tapping into the rising trend of community-focused spaces. Consumers today aren’t just looking for products—they’re looking for experiences that make them feel connected and understood. Wellness and social clubs are perfect examples of this, as they offer environments where people can engage with like-minded individuals and form meaningful relationships. For beauty and wellness brands, this presents a unique opportunity to engage with customers in a more authentic and memorable way. Instead of just selling a product, consider how your brand can create or partner with spaces that foster community and connection. Whether it’s through hosting events, offering workshops, or simply creating a welcoming space, these strategies can turn casual customers into loyal community members. So how can you integrate these community-driven approaches into your business strategy to build stronger, more lasting customer relationships? Share your insights below! 💬 #beautytrends #beautynews #beautyindustry #BrandStrategy #CustomerEngagement #CommunityBuilding
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Tomorrow’s edition of Beyond Beauty is about the impact of AI and Biotech on longevity and will cover: 🤓 How these fields are transforming the way we approach aging, offering innovative solutions from personalised skincare to groundbreaking therapies that reprogram cells. 🔮 Scenario for the Future of Beauty: by 2035, AI and bio-nanobots will seamlessly integrate into everyday routines, offering fully personalised wellness experiences that keep us healthier and looking better than ever. 🤿 More on the Topic: dive deeper into how AI and biotech are unlocking the secrets to longer life— from AI-driven breakthroughs in drug discovery to epigenetic reprogramming and gene therapies aiming for eternal youth.. Don’t miss out and make sure you're subscribed to get it in your inbox: https://lnkd.in/e7AJDTZh #BeautyTrends #IndustryInsights #BeyondBeauty
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The fitness industry is undergoing a significant transformation, and it’s partly driven by the rise of weight-loss drugs like Ozempic. Luxury gyms such as Life Time and Equinox are not just offering workouts anymore—they’re adapting to meet the needs of members who are using these medications. These gyms are introducing specialized programs, acquiring weight loss clinics, and even developing training protocols that focus on maintaining muscle mass for those on GLP-1 medications. But what can other businesses learn from this? => First, it’s about being proactive. These gyms didn’t wait for the trend to fully mature; they anticipated it and adapted quickly. => Second, it’s about understanding your audience. The needs of fitness enthusiasts are changing, and so should the services provided to them. The takeaway here is simple: stay ahead of the curve by keeping a close eye on emerging mouvements and be ready to pivot your strategy when necessary. What’s your take on the integration of medical treatments into the fitness industry? Do you see this as the future? Comment below! 💬 #beautytrends #beautynews #beautyindustry #FitnessTrends #HealthInnovation #BusinessStrategy
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