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1 in 2 businesses owners in the informal economy, like madam Toyin, started a business because they were unemployed, and use the bulk of their profit to take care of family expenses. Didi (Edidiong) and Tobi give better insights into what the informal economy looks like as a whole, based on our analysis of over 2 million of our businesses. To find out more, click the link to check out our report on the shadow economy: https://lnkd.in/dnEXKhct #Informaleconomyreport2024 #Moniepoint #Poweringdreams

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