MONO’s Post

Who doesn’t love a summer pop-up? 🛍️ ✨ Brands are using this season to boost their visibility and tap into the excitement of increased foot traffic and consumer spending. From @gucci East Hampton airstream serving coffee for a week to Hailey Bieber’s ‘pocket-sized’ @rhode pop-up in Soho, and @dossierperfumes three-day perfume stint in Soho, these pop-ups create a sense of urgency and exclusivity. Not only do they generate buzz and press, but they also provide a smart PR strategy without the year-round overhead of a storefront. It’s a win-win for businesses looking to bring the heat this summer! Have you visited any pop-ups this summer? 💭 #summerpopup #popupshop #rhode #rhodepopupnyc #gucci #dossier #dossierperfumes #businessstrategy #prstrategy #nyc

A season of change is here and it’s time to Fall Forward! 🍂 It's officially the first day of Fall - take the next step with 120+ new styles to keep you warm, tackle the toughest jobs, support your team and help the planet. Plus, see how our exclusive list of retail brands and styles continues to grow. https://buff.ly/3STdhM4 #newstyles #newforfall #newarrivals #fallforward

A season of change is here and it’s time to Fall Forward! 🍂 It's officially the first day of Fall - take the next step with 120+ new styles to keep you warm, tackle the toughest jobs, support your team and help the planet. Plus, see how our exclusive list of retail brands and styles continues to grow. https://buff.ly/3STdhM4 #newstyles #newforfall #newarrivals #fallforward

Well, here we are… New season started in retail industry… New vision, new stylings, new items and new ways of combining new with old and new with new..:) It is very important to know how to introduce new pieces to your clients. Make a plan, make a unique pitch and create your curated picks for each clinet individually, so they feel special and valued. This time is super important because it builds not just our sales but also brings the new energy, new shapes and materials… It is a very exciting to see what will clients choose, how will they approach their vision and which brands will be “hot” and sold the most…👌🏻 Let the games begin! #retailindustry #luxurysales #clientexperience

It's officially the first day of Fall 🍂 A season of change is here and it’s time to Fall Forward! Take the next step with 120+ new styles to keep you warm, tackle the toughest jobs, support your team and help the planet. Plus, see how our exclusive list of retail brands and styles continues to grow. https://buff.ly/3STdhM4 #newstyles #newforfall #newarrivals #fallforward

Revitalizing iconic brands requires bold moves, creativity, and a deep understanding of consumer culture and that is exactly what's happening at Gap Inc. The company recently appointed Richard Dickson as CEO who previously worked at Mattel, Inc. and revitalized the Barbie brand. He is now making big changes by replacing the store music, hiring a new creative director and many others. Learn more about how the great American retail brand is making a comeback through this story by The Wall Street Journal - https://lnkd.in/gWHzeruN #customerexperience #retail #USA #fashion #digitaltransformation #marketing

5 Ways to Increase Brand Recognition: 1. Make it personal. Create a custom postcard to send to your prospects. Who doesn't love snail mail every once in a while? 2. Do something unexpected. Celebrate your top clients! Did you know we offer a wide variety of promotional products like backpacks, tumblers, coasters, and phone chargers? Dream big. Let's celebrate your clients well. 3. Stand out from the crowd. Design a line of unique uniforms that your audience will recognize. By having employees or participants wear branded apparel, the business gains a cohesive and professional look, increasing brand visibility in various settings. 4. Be ahead of the merch game. Are you dreaming about summertime yet? Separation is found with preparation. Get started on next season's line of merch and wow your customers with shelves stocked with epic products. 5. Treat your team and build morale. A unified team radiates joy for their work, unlike anything else. Branded merchandise, like personalized jackets or bags, can make employees feel valued and proud to be associated with the company, fostering a positive workplace culture while simultaneously promoting the brand. Want to stay up to date on all things Threds? Subscribe to our emails and get fresh updates sent straight to your inbox! www.threds.com #Threds #WeDoMore #Knoxville #Apparel #Design #PromotionalProducts #Marketing

If you know me, you’ve likely heard “the story”—because stories drive me, personally and professionally. Every brand we represent at First Retail Group stands for something meaningful, not just to me, but to all of us. It’s never just about selling products—it’s about the entire experience, becoming part of your life and the moments that matter. From brands that inspire confidence and fun, to the in-store experiences we create, we’re here to build meaningful connections. We’re here to be part of your story.

This article comes out on the heels of a post I made yesterday. Not directly related- but outside of the ever evolving retail landscape and the move to shop online as Matt Garfield stated, department stores such as Macy's have been known to offer a vast amount of categories and sku's and a more than confusing promo pricing strategy. This almost always leads to an overwhelming shopping experience for the customer- especially if you are trying to attract a digitally savvy consumer as a way to evolve. More consumers are choosing quality over quantity and brands and companies that are experts in their specific niche. That niche💡, however, could be anything as long as its claimed, proven, and executed with excellence. ➡️ From a product category, to specific manufacturing processes, to their in store experiences, all the way to offering amazing value at the right time at the right prices ** 😉 aka off price. Cheering Tony Spring and the Macy's team on as they build their bold new chapter. Amy Pocsik Brenda M. Salamone Sally Marrer Meghan Houle, ACC #retailstrategy #retailinnovation

When is a price promise not a price promise? I saw the other day John Lewis has brough back their iconic ‘Never Knowingly Undersold’ promise. It seemed odd to ditch it back in 2022, so I can’t say I’m hugely surprised. (They wouldn’t be the first to change a long-standing line only to go back to it after a year or two of remorse – Gillette?). I get the argument that the price promise (they would match any physical retailer on price if you found it cheaper elsewhere) didn’t speak to modern shopping habits where digital players have such a big role. And that it had become a nightmare to deliver against (employees physically going round to competitors to capture current prices). On the surface, moving to the new pledge of ‘quality at great value prices’ made perfect sense. It was accurate and updated. And solved what had become an operational headache. But this missed the point and the baby ended up with the bathwater. Undoubtedly, ‘Never Knowingly Undersold’ was a bold statement of value. But it was also so much more. It was a promise that spoke to the heart of the John Lewis brand. Something that was never put into words but could probably be summed up as “trust us you will never be disappointed, and if you ever felt things were not up to the high standards you expect from us, you can rest assured that we’ll sort it out to your complete satisfaction.”  All wrapped up a slightly old-world tonality that somehow managed to convey pride, quality and earnestness without a hint of stuffiness. It was also possibly the most distinctive of John Lewis’ assets. With the memorability of a tagline and the envy of most by being richly imbued with meaning. Looking at the recent comms it’s clear the new management understood all this. They understood the true value it brough to the brand and business. They also understood how tricky it is to communicate value in the upmarket space. And how essential it is to elevate your promise beyond one focused on price (however you phrase it). It’s great to see a strong return to form. Hoping this is the beginning of a new chapter for such a great brand. #branding #johnlewis #marketing