Monzo Bank’s Post

Henry Ford was a pioneer of innovation, but his most famous quote probably doesn't hold water now. “If I had asked people what they wanted, they would have said faster horses.” In 2024, if you don't listen to your customer groups from the start, you could be building the wrong thing. Look at Monzo Bank. The challenger bank used its community forum (community.monzo) to help them get quick feedback on new features, bugs and ideas from users. They put their entire product roadmap online and the topics that get the most discussion are brought up in the company's weekly meetings. This is true customer-centricity with feedback loops that other large banks could only dream of. But who's right? A singularly gifted visionary, or the power of the crowd? #marketing #community #customercentricity

Love the simplicity of the message repeated and production values to deliver real impact ⬇️ You can’t help yourself watching and getting the connection that Monzo can change the way you feel about money. https://lnkd.in/eS59G-2n #FinancialMarketing #FinancewithFeeling #Humour

Props to Monzo Bank! 👏 This is Monzo’s first above-the-line campaign in five years and it delivers. Everyone talks about money, but we never talk about how money makes us feel. Monzo have flipped the switch on traditional Banking adverts (there are no horses galloping on the beach!) and has produced a dramatic, fast-paced film to show all the negative stresses, and the positive rewards, that money brings. I just love it! What do you think? #abovethelinemarketing #marketing #monzobank #innovation #disruptors https://lnkd.in/g35Zd9PS

What does it take to run a #cloudnative bank? 🏦 In the newest Giant Conversations episode, Miles Bryant from Monzo Bank pulls back the curtain on their impressive Kubernetes-powered infrastructure. Highlights of this chat with Oliver Thylmann and Joe Salisbury include: 💸 Monzo’s journey from early K8s adopter to running 2,800+ microservices 💸 The importance of building a platform that abstracts complexity 💸 Open source tools at the heart of Monzo’s stack Whether you’re in #fintech or just curious about the cutting edge of #cloudnative, give this episode a listen!

Day fuck knows... of dealing with Monzo Bank Their 2 -4 weeks to give me my money back expired yesterday. When asked basic questions, I got vague upon more vague answers. Top hits include - Im pausing this conversation as it's going around in circles. (This is when I challenge their copy paste KBA responses) - No one can speed up the return of your money The CEO's executive complaints team answers are just as bad. - Your complaints handler is away - We don't know when she is back. Monzo Bank must think i'm going to roll on the floor and roll over. Wrong. These fuckers need dealing with and the bullshit they are operating under, is such a faceless environment & their attitude is "tough shit" deal with it. More fun to follow tomorrow.

🌱 Start your savings journey with Monzo today! With our Smart Savings tools, you can create personalized savings pots for all your goals—whether it’s a vacation, a new gadget, or that dream house! 🏡✨ How do you plan to save smarter? Let us know in the comments! 👇 #Monzo #SmartSavings #FinancialGoals #MoneyManagement

Monzo Bank feels like this does it? Not if you have a problem. I have spent over 2 weeks in a kafkaesque online chat nightmare trying to sort out what appears to be a simple case of fraud/account cloning. Over 100 messages back and forth with 15 different people (who often change mid conversation) who constantly tell me its being passed on to an expert. I fear it is another example of a disruptive brand getting a vital part of those vital 4Ps wrong. As a marketer I can't fault price or place and give the promotion top marks (ads ✅ distincitve brand assets ✅ ). But they need to remember the product is more than funky pink cards, it is a service. And as a customer I give that a total utter fail.

🫶🏽 How to fall in love with stuff you don't want to do: Instead of saying: "I have to ___" Say: "I get to ____" Great example of this happened this morning. I started my Monday by paying a bunch of invoices. Blughhh, right? This could easily slip into the realms of stress, frustration, and anxiety of the company bank balance going down instead of up 😅 Instead, I said: "Wowza, I get to pay these talented folks for work they've knocked out of the park! How fortunate am I to have a circle that cares so much about this company? How fantastic that we have the cash to fund this. What a gift!" And that was literally the energy I took into it. Feeling grateful and joyful in paying the invoices. Because it means we're growing. It means we're providing meaningful economic opportunities for folks around the globe. Use this for anything! Work stuff. Going to the gym. Cleaning the cupboards. You don't always get to choose what happens to you. But you *do get to choose how you respond to it*. Respond by acknowledging the immense privilege of freedom, access, and resources you have, to GET to do the stuff you'd rather not. KK, your turn! ➡️ What's something you're putting off / dreading / not jazzed about, that if you simply changed the sentence from "I have to... " to "I GET TO..." it'll become a 10x better experience? PS: Big big energy coming from Generalist World this week, LET'S GO!!!! 🫶🏽 PPS: thanks to our friends at Monzo Bank and Wise for making my international payments easy as pie 🍰

#Loyalty #Weekendreflections #Bytesizedinsights Loyalty program currency conversion to monetary value should be simple, straightforward and easy for customers to understand. The clearer it is, the greater the engagement. #customerengagement #loyaltyprograms #crmandloyalty #loyaltymarketing #loyaltyengagement