MOO’s Post

With any brand refresh, retaining brand equity is critical. We refreshed the existing Frontline logo system, colors, photography treatment, and brand fonts to convey a more modern, premium feel without abandoning the look they were known for. We also took great care in considering how the brand visuals could exist in the digital space, developing animations that commanded attention, illustrated progress, and played up the themes of momentum and progress. Frontline Real Estate Services, a leading commercial real estate firm in Vancouver and Fraser Valley, partnered with EightySeven for a brand refresh to mark their new chapter of growth and leadership. Modernizing its visual identity and amplifying its brand voice with the tagline "Forever Forward," EightySeven helped Frontline retain its hard-earned brand equity while elevating its prestige and personality in the marketplace. #branding #brandstrategy #brandstorytelling #brandvoice #realestatebranding #brandingstudio #commercialrealestatebranding #commercialrealestate #canada

New 🗑️🔥 brand identity for the LA Clippers 3 Takeaways: 1. They DID need a brand identity. 2. They DIDN'T need a new committee logo. 3. Sporting orgs need to invest in design like they do athletes. Players deserve to be housed under a better visual suite. *Basketball wasn’t my sport—but branding is. Thanks Dinamo Typefaces for the font gauntlet. and Glyphs for making it so easy to make a color font, ie. Variable clippers logo.

🇩🇪 FC Bayern München’s recent logo update is a subtle but meaningful evolution, maintaining the club’s identity while refining the color palette and structure. 🎨 Over time, the logo has shifted from a traditional design in 1966 to a more modern, sleek version today, with the latest change focusing on sharper, vibrant colors. This kind of brand evolution is vital for staying relevant while respecting tradition. It’s a fresh, clean look that reflects the club’s rich history but also signals innovation and modernity in today’s fast-changing sports industry. 🧑🏻💻 It can be seen that since they changed the structure of the logo in 1966 to a circular shape, they have been adjusting and adapting the colours, spaces, details and focus of the logo. ✳️ What do you think of the adjustment? Will it make a difference to the FC Bayern brand? Or will this change of colours simply go unnoticed? #qudrai #fcbayern #bayernmünchen #bayern #münchen #bundesliga #brand #branddesign #branding #visualimage #marketing #design #brandbook

**Design Spotlight: Unpacking the Clever AFL Women's Logo** At first glance, this design might just look like a stylised “W,” but there's much more to it! When I pointed this out to friends, many did not notice the hidden element in this design. This logo is actually a smart visual representation of two elements: 1. The "W" representing the women's AFL league. 2. A goal square and goal posts cleverly drawn from a unique angle that echoes Australian rules football goal structure. The integration of these elements into a single visual shows how well-designed branding can communicate multiple layers of meaning with simplicity and elegance. Sometimes, the smartest designs are those that communicate without needing to say much. This AFLW logo does just that by encapsulating a focal point of the game and the growth of women's football in Australia. Kudos to the designers for capturing all that in one simple, and effective symbol! 👏 #AFLW #Logo #Branding #Design

Northwind - Logo Design #logo #logodesign #branding #brand #brandidentity #identity #modernlogo #bradnguidelines #guidelines

→ Brand refreshes are expected as time goes on. This can include improving a logo, modernizing social media profiles, updating typography, and possibly enhancing brand colors—maybe that dull old purple needs a bit of OOMPH with a slightly more saturated version. → A rebrand is a completely different beast. It involves a complete overhaul of a brand's identity and positioning. Rebrands are often appropriate if the brand discovers their initial target audience isn’t who they thought they were, if they lack direction, or if they weren't strategic to begin with. A rebrand is meant to solve significant issues, whereas a refresh is intended to keep the brand evolving within the competitive landscape. Our recent project with Sovi is an example of a complete rebrand. Take a look at the sparkling white SKU.

NEW WORK ALERT!! Do our branding guidelines tell you a story? If so you know the importance of language, imagery, typography, colour palettes that great design requires. We make sure all elements are in sync and tell your story. Find Out what Brand Therapy means. GET IN TOUCH TODAY!! hello@thebrandclinic.me #thebrandclinic #brandtherapists #consulting #boutique #brandspecialists #advisory #strategy #branding #marketing #ecommerce #websites #strategist #luxury #fashion #corporate #brand #identity #dubai #marketing #smallbusiness #business #design #like #followme #campaign #jewelry #sporting #hospitality #fitness #food

Confused between ... Brand strategy & brand identity 2 Mins Tour is here.. 👉 Brand identity includes ➝Logo ➝Fonts ➝Styles ➝Colours ➝Shapes ➝Imagery ➝Textures ➝Typography ➝iconography 👉 Brand Strategy includes ➝Story ➝Value ➝Voice ➝Tagline ➝Culture ➝Totality ➝Purpose ➝Positioning ➝Experience 📌 How you can strategies your brand & position it ..? ➝Make a theme ➝Work on that theme ➝Get a structure with colour ➝After that work on the Tagline ➝Include story & experience in tagling ➝Focus on Logo & icons that's your 1st image 💓 Brownie Positioning of your brand becomes easy when you have clear perspective about the strategy & identity. PS - Who else watched the T20 final yesterday ? Follow Yati Bahal for More #linkedingrowth #branding #socialmediamanager

Exciting News! 🚀 "Smash It" has officially evolved from a ping pong-focused organization to a comprehensive sports hub, catering to a variety of sports. As part of this exciting journey, I had the privilege of designing a new logo that truly embodies the brand's dynamic spirit, inclusivity, and passion for all things sports. ⚽🏀🎾 𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐢𝐬 𝐥𝐨𝐠𝐨 𝐬𝐩𝐞𝐜𝐢𝐚𝐥? 𝗩𝗲𝗿𝘀𝗮𝘁𝗶𝗹𝗶𝘁𝘆: Designed to represent multiple sports, not just one! 𝗕𝗼𝗹𝗱 & 𝗠𝗼𝗱𝗲𝗿𝗻: Featuring a dynamic abstract shape with Josefin Sans typography for a powerful, contemporary look. 𝗩𝗶𝗯𝗿𝗮𝗻𝘁 𝗖𝗼𝗹𝗼𝗿𝘀:Electric blue and fiery red to symbolize trust, energy, and passion. This logo is more than just a design; it's a visual representation of Smash. It's growth and future as a go-to sports destination. Stay tuned for more updates as this brand continues to expand its horizons! 🔥 𝘿𝙤 𝙡𝙚𝙩 𝙢𝙚 𝙠𝙣𝙤𝙬 𝙞𝙨 𝙞𝙩 𝙨𝙢𝙖𝙨𝙝𝙞𝙣𝙜 𝙤𝙧 𝙣𝙤𝙩 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙤𝙢𝙢𝙚𝙣𝙩 𝙨𝙚𝙘𝙩𝙞𝙤𝙣. #LogoDesign #Branding #SmashIt #SportsBrand #DesignJourney #GraphicDesign #SportsHub #CreativeProcess #DesignEvolution #BrandIdentity #MultiSport #SportsCommunity #SportsLogo #DesignStrategy #CreativeBranding #VisualIdentity #BrandGrowth #SportsIndustry #GraphicDesigner

In just four days i crafted a whole brand identity, And really love the outcome. The idea for Uncuffed Whispers Gin is a passion project inspired by a vintage “Criminal Rap Sheet” found at a flea market. I wanted to create something unique — a identity and packaging that not only looked great but also told a compelling story. "A branding project typically takes more than four weeks, but I set a personal challenge to design a complete brand identity in just four days." The biggest hurdle was my belief that small labels often go unnoticed and don’t grab attention. First, I brainstormed and sketched various concepts, focusing on elements that evoked mystery and intrigue. I refined this concept into a simple yet striking logo that would capture attention. Next, I chose a colour palette limited to just a few shades, ensuring the design remained elegant and cohesive. I played with textures and patterns reminiscent of vintage “rap sheets”. With the design taking shape, I added small details to enhance the story, Each element was carefully placed to ensure the label told a compelling story at a glance. To bring the brand to life, I used a vintage bottle found at a thrift store. The bottle, paired with the label just brought it to the life. Left with 2 hours for the challenge to get over, i had to drop the outter box packaging and other brand collateral to focus on the photography. Completing the Uncuffed Whispers Gin project within just four days proved that a compelling brand identity could be created even with tight constraints. #brandidentiy #logodesign #graphicdesign #branding