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According to The Business of Fashion and McKinsey’s 2024 executive survey, 72% of fashion leaders plan to spend more on brand marketing next year. As data privacy regulations reshape how we target customers, the power of brand marketing is set to reclaim its glory days. ⭐️ Brands with interactive, multi-sensory experiences and curated merchandising designs will continue to stand out in a sea of sameness. At Metro Communications, we’re excited to help brands enrich their consumer engagement through innovative, immersive experiences.  Let’s make 2024 a year of unforgettable shopping moments! Read more about how brand marketing is evolving in Business of Fashion's recent article:

 🌟It’s so exciting to see luxury brands embracing experiential marketing; and the incredible ideas their creative teams are launching. 👕 Fashion isn't just about the clothes we wear; it's an immersive journey. The fusion of technology, retail, and experiential is reshaping the fashion landscape; and it's so cool. From augmented reality, interactive vending machines, and AI generated personalized recommendations; there are so many innovative ways brands are enhancing customer engagement and redefining shopping experiences. 💡   #oohmarketing #oohmedia #experientialmarketing #oohadvertising #FashionTech #ConnectedExperiences #RetailInnovation 🛍️✨

This is how we executed a 60% Growth for an apparel brand last month! 🚀 1. Ad Makeover: Our powerful revamp of their ad copy to 'Upgrade your Wardrobe Today!' saw a 20% boost in click-through rates! 2. Carve Out Identity: We re-positioned the brand as 'Affordable Luxury' and welcomed a 35% increase in positive brand engagement. 3. Visual Appeal: Our graphic overhaul, introducing vibrant colours and stylish models, amped up their engagement by 25%! 4. Ad Placement Wisdom: Putting their ads on fashion blogs, Instagram Stories and style forums resulted in a 40% rise in their audience reach, skyrocketing sales! 5. Facilitate Conversation: Our strategy to respond to comments escalated community interaction and loyalty by 30%. 6. Harness Influencer Reach: A strategic campaign with a beloved fashion influencer led to a whopping 60% increase in their brand awareness! 7. Conversion Makeover: A simplified checkout process on their site saw a 35% decrease in cart abandonment and a multifold rise in conversions! 8. Time it Right: Staying in sync with fashion trends and releasing collections at the prime time led to a 45% rise in overall sales!

According to The Business of Fashion and McKinsey’s 2024 executive survey, 72% of fashion leaders plan to spend more on brand marketing next year. As data privacy regulations reshape how we target customers, the power of brand marketing is set to reclaim its glory days. ⭐️ Brands with interactive, multi-sensory experiences and curated merchandising designs will continue to stand out in a sea of sameness. At Audio Acoustics, we’re excited to help brands enrich their consumer engagement through innovative, immersive experiences.  Let’s make 2024 a year of unforgettable shopping moments! Read more about how brand marketing is evolving in Business of Fashion's recent article:

The creation of branding is evolving in the fashion industry. After years focused on performance marketing with instant tracking, there is now a greater demand for brand storytelling that captures the aspirations and interests of consumers. This shift is driven by the rising costs of performance marketing and new data privacy regulations, which are forcing marketers to find new ways to connect with buyers. I invite you to read this insightful article from The Business of Fashion, which delves into these changes and explores the strategies that brands are adopting to thrive in this new landscape. #mktddupf2024 #branding #storytelling #luxuryfashion #fashiontrends #marketingevolution

If 2023′s biggest flameouts taught the fashion industry anything, it’s that companies neglect their brand identity at their own peril. FARFETCH’s fire sale to Coupang, had many causes, but a big one was its inability to build a cohesive brand identity, even as it built a commanding lead in the luxury e-commerce market. Allbirds, which sold truckloads of wool runners via ubiquitous social media ads, saw its stock sink to record lows. Amyris, which banked on celebrities to lure in consumers to its beauty products, filed for bankruptcy in August. To survive — let alone thrive — in today’s market, nothing is more important than marketing that shapes a brand’s long-term reputation. Look at brands like Abercrombie & Fitch Co.: In the 2010s, its reputation had tanked due to a series of public controversies, but it has since mounted a turnaround by ditching its exclusionary image, refreshing its product lineup and courting older consumers that already had an affinity for the brand. Or CHANEL, which has succeeded for decades by embracing the brand’s original codes, such as tweed and camellia flowers, while updating the designs for the modern consumer. A brand or product may be omnipresent on Instagram or TikTok feeds, but without a deeper meaning behind it, that visibility will only take a company so far. Click below to read more on what brand marketers should be focussing on in 2024:

Establishing a strong brand is crucial, as it not only creates a lasting impact on consumers but also provides clarity to your customers and clients about what they can anticipate from your company. It serves as a means of setting yourself apart from competitors, articulating the unique qualities that make you the best choice. Your brand serves as an authentic reflection of your business identity and the perception you aim to convey.

2024 has been declared as the year of the brand, and our Chief Development Officer, Jonathan Claydon, chatted with The Business of Fashion's Diana Pearl about how to keep measurable impact front and center through the year 📰 The article outlines why marketers should focus on strengthening their brand and purpose, with Jon underscoring why these brands should take a page out of the performance marketing playbook to measure the effectiveness of brand marketing efforts, even in their early stages. Brand and performance: an AND not an OR 🤝 Head to https://lnkd.in/e9_nw-9Q to read about Acceleration Partners' deep expertise in major verticals, and how we've driven billions in revenue for retail clients with a deep understanding of brands, audiences, and objectives that allow us to craft a program to meet your business goals 🔗 #fashionblog #affiliatemarketing #influencermarketing #fashionbranding #performancemarketing

Brand purpose: the cornerstone of the most effective marketing strategies 🙌

Why focusing on Brand reputation and Customer service is key in building circular services and circular business models? Increasingly for consumer brands, we will have to engage with buyers who will not be buying a new product. While challenging, this offers a great opportunity to build longer term value for consumers not only through new collections but through services like #repair and #rental It is also an opportunity to dig deeper into brand values. What values we hold and how these values are demonstrated and put to action - ideally they empower deeper connection and engagement. Great piece from The Business of Fashion ⬇️⬇️ ————————————————————— How can Circular Commerce drive customer engagement for your brand? How to get started with Circular business models? What are the trends in Circular Commerce 2024? I consult and run workshops on these topics.