Mooncup Ltd reposted this
I spend half my life commuting and staring at tube platform ads (and the other half moaning about it 😂), so it's wild to see our Mooncup love letters blown up 10 ft high — and stopping Londoner’s in their tracks to read the whole thing. But, we couldn’t leave well enough alone with ✨just some posters✨ Earlier this week, we transformed the Tube into a scene straight out of a fairytale with our very own Mooncup Ltd wedding party, inspired by one of our favourite happily-ever-after Mooncupper stories! A few shout outs: 🌸 Miina Miina at Indiebride London (the most beautiful independent bridal boutique based in Oval!) who collaborated with us and let us borrow the most stunning dress for the day. 👰 Emily Smith 🌜 who played the part of a blushing bride to perfection. 🚇 The lovely TfL staff at Regent’s Park station who helped us get some beautiful shots. 🤳 Our BTS crew, Zoe Westley and Caitlin Smith, who were on hand all morning to snap the content. 👯♀️ My fellow bridesmaid & chief marketing partner in crime Ella Cheney for heading the whole thing up (and forcing me into a bridesmaid dress) We’re changing periods, one tube station at a time! #TubeAd #OOHCampaign #OOH #LondonUnderground #TfL #Mooncup #MenstruationMatters
All in the name of brightening up your mornings ❤️
ICONIC! Beautiful photos and that powerful bouquet 👏
that bouquet is incredible! 👌 👏
SensasHUNal
Creative Director / Producer / Creative Operations / Motion Designer
6moSo great to see period products being advertised to women by women and telling the story right. Would love to have seen that ad on my commute.