More than Equal’s Post

Motorsport careers are exclusively for men… We didn't think so either!🏎️ Did you know that the percentage of women working in engineering and technical roles in Formula 1 teams has been gradually increasing. As of 2023, women now make up about 12% of the engineering workforce in Formula 1 teams, up from approximately 8% in 2016. This growth reflects ongoing efforts to encourage diversity and inclusion in the industry, with programs specifically aimed at inspiring young women to pursue careers in motorsport engineering and related fields. What are your thoughts on this?👀 #WomeninSTEM #motorsport #womeninmotorsport #Formula1 #Engineering

Following on from our recent post about the amazing impact of the FIA Girls on Track UK program, I wanted to share some more insights into the current state of women in motorsport. While it’s inspiring to see over 10,000 young girls being introduced to the possibilities within motorsport, there’s still a long road ahead. Did you know that no female driver has competed in Formula 1 since 1992? And currently, women make up only 5% of engineers in F1 teams. Programs like Girls on Track UK are vital for changing this landscape, empowering young girls to pursue careers in racing – not just as drivers, but as engineers, strategists, and innovators. It’s efforts like these that will help close the gender gap and ensure the future of motorsport is more inclusive. At Not Just Girls, I’m excited to continue championing initiatives like these and seeing more women take their rightful place in the motorsport world! #WomenInSTEAM #MotorsportDiversity #GirlsOnTrack #WomenInMotorsport #NotJustGirls

Breaking Barriers: #FormulaE's First All-Women Test Drive Accelerates #GenderEquality in #Motorsport #FormulaE has made a bold move towards #genderequality in #motorsport by organizing the first-ever #allwomen test session in the #FIAFormulaEChampionship.  Taking place on November 7th at #Valencia’s #RicardoTormocircuit, this initiative allows elite #femaledrivers to test the powerful #GEN3EvoRaceCar  , known for its exceptional acceleration, even faster than an F1 car. This test is designed to #empowerfemaletalent and foster their development in a historically male-dominated industry. This effort reflects #FormulaE’s long-term commitment to removing barriers for #womeninmotorsport. Not only does the session provide a rare opportunity for #women to access #cuttingedgetechnology, but it also opens doors for #mediacoverage and enhances visibility for #femaledrivers across the globe.   The involvement of #women at every level highlights the importance of #equalopportunities in this fast-paced world.  In addition to the all-women test session, the #FIAGirlsonTrack program will further engage up to 400 local women, offering workshops, simulator experiences, and mentorship opportunities.   By #nurturingyoungtalent, #FormulaE ensures that more #women are equipped with the skills and confidence to succeed in #motorsport. #FormulaE’s dedication to #diversity is truly inspiring. Encouraging more #women into the sport and providing them with the right platforms to showcase their skills helps break down longstanding barriers. Oli McCrudden  This initiative is a critical step towards achieving greater #inclusivity within #motorsport. The upcoming test session will undoubtedly be a defining moment for the future of #womeninracing, offering a powerful milestone in the pursuit of #genderequality. For more details click:  https://lnkd.in/dutKpvFn #FormulaE #GenderEquality #Motorsport #FIAFormulaEChampionship #Valencia #RicardoTormoCircuit #GEN3EvoRaceCar #EmpowerFemaleTalent #WomenInMotorsport #Women #CuttingEdgeTechnology #FemaleDrivers #EqualOpportunities #FIAGirlsonTrack #NurturingYoungTalent #WomenInRacing Talks about #FormulaE #ExtremeE #Tourism #Emobility #ElectrifyingAfrica #ElectricVehicles #CorporateGovernance #InternationalBusinessDevelopment #Motorsports #Ecommerce #Trade #InternationalTrade

🌟 F1st Female Motorsport Clubs 🌟 We're excited to introduce the F1st Female Motorsport Club, a community dedicated to empowering young girls to pursue their passion for motorsport and build the skills needed to become professional racing drivers. Our mission is clear: using the models of other mass participation sports to create an inclusive, supportive environment where a large number of girls aged 8-18 can thrive, develop their talents with a structured learning program, and dream big in a sport that has historically been male-dominated. Here's how we aim to make that happen: 🚗 Supportive & Inclusive Environment We provide a safe, nurturing space where girls can explore their interest in motorsport, free from stereotypes and limitations. Our club will foster confidence, connections, transferable skills and community with peers and mentors who share their passion. 🏎️ Encouraging Exploration & Development Through hands-on experiences, from racing techniques to data analysis, we'll expose participants to various aspects of the sport, helping them discover their strengths and develop their skills. ✨ Empowering Dreams & Aspirations Our ultimate goal is to help girls aspire to greatness. We provide mentorship, guidance, and resources to navigate their motorsport journey with confidence and ambition. We believe in their potential to become the next generation of racing champions. 🌍 Promoting Gender Equality & Diversity We're committed to challenging gender stereotypes in motorsport. By showcasing female talent and advocating for equal opportunities, we aim to create lasting change and a more inclusive landscape for female drivers. Our Objectives include: Developing a structured skills development program for girls aged 8-18, focusing on foundational racing skills. Providing access to simulators and training facilities for karting and junior formula racing. Building a community of female drivers, coaches, and mentors to inspire and support one another. Facilitating the transition from virtual to real-world racing through partnerships with karting tracks and junior racing series. At F1st Female, we believe that every girl should have the chance to pursue her passion for motorsport and break barriers in racing. Together, we’ll drive change, one lap at a time. 💪🏁 #F1stFemale #WomenInMotorsport #GenderEquality #Racing

For those who know me, my passion for motorsport is no secret. But what Extreme E is doing truly has my interest, not just as a fan but as an advocate for equality. Extreme E has introduced a different approach to racing by pairing male and female drivers on each of the 8 teams, challenging and changing the dynamics of motorsport. This isn’t just innovative but it’s a step towards opportunity. Impressively, this initiative has resulted in closing the performance gap between male and female drivers by 50.6% in just three seasons and limited seat time! This achievement is particularly noteworthy given the smaller pool of women in motorsport, many of whom may not have had the same early start in racing as their male counterparts. Yet, Extreme E's format provides a compelling testament to the idea that practice makes perfect. By offering equal track time and opportunities for development, Extreme E is proving that access and practice can dramatically level the playing field showing the world that with the right conditions, anyone can compete at the highest levels, regardless of gender. The race towards gender parity is on, and it’s one we can all join. Read EY's sustainability report here: https://lnkd.in/emSH_jUp 🌍🏎️ #ExtremeE #EqualityInMotion #PracticeMakesPerfect

Motorsport has long been associated with high speeds, cutting-edge technology, and a relentless pursuit of excellence. However, one of the most critical races we’re running today is the race for inclusivity, particularly when it comes to integrating more women into this exciting industry. Motorsport should be accessible for everyone. The passion, dedication, and talent required to excel in this field know no gender, and it’s time we break down the barriers that have traditionally kept women on the sidelines. Whether it’s driving, engineering, or leading a team, women have proven time and time again that they belong on the grid. But here’s the key point: you don’t need to be a STEM specialist to make a significant impact in motorsport. The industry thrives on a wide range of skills, from marketing and communications, to finance, law, and logistics. The teams that compete at the highest level are supported by diverse professionals working behind the scenes to ensure success on race day. There are countless pathways into motorsport, and it’s essential to recognise and promote these opportunities. By encouraging more women to explore all aspects of motorsport, we not only create a more inclusive environment but also bring fresh perspectives that drive innovation and success. Let’s work together to open more doors, challenge outdated perceptions, and ensure that motorsport truly is for everyone. #Motorsports #DiversityAndInclusion #WomenInMotorsport #BeyondSTEM #Innovation

🚨 Finding female karting talent in the UK 🚨 With a focus on four core pillars—Youth Engagement, Talent Identification, Participation & Progression, and Community, 'Discover Your Drive' is set to revolutionise opportunities for girls and young women. The inaugural talent identification program, 'Discover Your Drive Karting UK,' is designed to unearth and nurture the next generation of young female karters. Recent statistics highlight the gender gap prevalent in motorsport. Of the 2,275 cadets aged 8-12 in the TeamSport Race Academy, merely 146 are girls. This disparity further extends to senior levels, with only 5% of all Motorsport UK race license holders being female. In collaboration with TeamSport Karting, Motorsport UK are running taster days across the UK to encourage participation in karting from a young age. If you’re interested in the initiative, sign up for a taster day below 🔗 https://lnkd.in/epEcaM9j #motorsportuk #femalerolemodel #femalesinmotorsport #inclusionmatters

There were two significant announcements last week with regards to sponsorship of female drivers, further underlining the opportunities that brands are seeing in supporting women in motorsport. In the US, it was revealed that Katherine Legge will take to the track for her fourth Indy 500 at the end of May with Dale Coyne Racing, backed by E.L.F. BEAUTY as her primary sponsor. Having supported Legge in a smaller capacity in the past, this will represent the first time a beauty brand has served as the primary sponsor of a driver in the Indy 500 in the race's 100+ year history. On the domestic UK motorsport scene, Porsche Sprint Challenge GB driver Caitlin Wood will be supported by Mattel, Inc.'s Barbie during the 2024 season. As well as carrying the brand on her car's livery, the partnership will see ten young girls invited to each race weekend, with Caitlin also due to visit schools and universities to promote careers in STEM. These announcements, alongside the groundbreaking Charlotte Tilbury Beauty partnership in F1 Academy, not only show the growing appetite of brands to support women in motorsport, but also how increased female participation can open up new commercial opportunities for the sport with non-endemic brands. More than Equal's research survey exploring the gender gap in motorsport found that 46% of respondents think more highly of companies that support women in sport, and brands need only look to the likes of the WSL and the WNBA, to name just two, to see the growth opportunities that exist. #motorsport #womeninmotorsport #womeninsport #sportsbiz

🤝🏽 Women supporting women. 💄 Charlotte Tilbury Beauty is making history as the first female-founded beauty brand to join forces with F1 Academy (Formula 1), with their debut global sports sponsorship 🏁 🏎 With a mission to ‘empower everyone, everywhere’, this collaboration is about more than just make-up & engines. It's about breaking barriers & paving the way for greater diversity & inclusion in the traditionally male-dominated realm of motorsport. 💃🏽While there’s already a strong female fan base, there's a notable gap of those seriously considering entering the sport - a gap that this collaboration aims to bridge. 🏎️ Encouraging young women & girls to go after their dreams despite society's challenges is so important & it’s refreshing to see brands use their influence to uplift women ✨ 💫After all, and I’ve said it many times before: you can’t be what you can’t see. #femalefounder #femaleempowerment #F1 #CharlotteTilbury #formula1 #femaleinvestor

Equality has always been at the centre of how Extreme E operates as the world’s first gender-equal motorsport format. From day one our teams have consisted of one male and one female driver to ensure wheel-to-wheel racing between all drivers, which has resulted in a 26 per cent narrowing of the male-woman performance gap from Season 1 to Season 2. For 2024 we have gone one step further with our racing format to ensure that the starting drivers between men and women must be equal across the season – ensuring greater frequency of men and women battling it out on track for position. Women also play a crucial role in the whole Extreme E ecosystem up and down the paddock with programmes focused on bringing in and developing girls and women, such as our Racing For All programme. On International Women's Day, we want to highlight the hardworking and talented women in Extreme E and showcase to girls and women everywhere, that there is a place for them in motorsport. Read more 👉 https://lnkd.in/gJZ5sxiP #IWD2024